rabbit run
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£42.51avg listing price — sweet spot $15–$100
Price range
Incredible£15.67–£83.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good856.97avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.2%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay£249K£249K/yr · 370K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, rabbit run is a £249K/yr Amazon United Kingdom market (370K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Apr–May–Aug. Verdict: Worth a look — 64/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
rabbit run market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £213K–£255K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 92%
- Out of stock
- 9.9%
- Avg brand age
- 45 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
24
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
42%
Top 20: 86%
Open market
20%
- BUNNY BUSINESS34%
- PawHut13%
- Actiaspet11%
- HOMIDEC10%
- HYGRAD BUILT TO SURVIVE7%
- KCT6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.2% search growth over the last 90 days.Peak months: Apr, May, Aug · busiest ÷ quietest = 3.1×
Top rabbit run search terms
- rabbit run157K/yr
- guinea pig run53K/yr
- rabbit run outdoor45K/yr
- guinea pig run outdoor21K/yr
- outdoor rabbit run13K/yr
- pet run12K/yr
- rabbit runs for outside9K/yr
- animal run9K/yr
- rabbit runs10K/yr
- guinea pig outdoor run8K/yr
Top rabbit run products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bunny Business Rabbit and Guinea Pig Run Partly Sheltered from the elements Foldable Stained in Red Cedar Wind and Rain Cover Run Size: 122 x 122 x 61 cms L x D x H
BUNNY BUSINESS£72.324.0★72 rev
Actiaspet - Grey Metal Pet Run with Gabled Roof and Sunshade | 180 x 75 x 75cm
Actiaspet£24.744.1★59 rev
HOMIDEC Rabbit Run Puppy Pen with Door Indoor/Outdoor DIY Metal Pet Fence
HOMIDEC£21.534.5★1,207 rev
BUNNY BUSINESS Guinea Pig and Rabbit Run 72-inch (6FT RUN RR2)
BUNNY BUSINESS£64.424.2★143 rev
HYGRAD BUILT TO SURVIVE Rabbit Run Playpen Rectangular with Pitched Roof 5 Ft 10 In Long x 2 Ft 5 In Wide with Protective Cover Pet Animal Guinea Pig Pen Dog Puppy Cage Ferret Play Pen
HYGRAD BUILT TO SURVIVE£31.214.0★870 rev
Newest
by launch date
PawHut Rabbit Run Playpen Lockable Doors 180L x 75W x 75H cm Black
PawHut£32.966 rev
PawHut Rabbit Hutch Wooden Guinea Pig Hutch Rabbit Run Doors Orange
PawHut£37.268 rev
SONGMICS Small Animal Playpen with Roof Sunshade Breathable for Rabbits Guinea Pigs 8 Panels 138 x 138 x 60 cm Ink Black LPI020BH01
SONGMICS£16.3281 rev
Pawhut Rabbit Run Wooden Rabbit Hutch Cage 6ft with Wire Mesh Openable Roof Play Space for Outdoor 181 x 100 x 48 cm Grey
PawHut£60.71195 rev
Bunny Business Rabbit and Guinea Pig Run Partly Sheltered from the elements Foldable Stained in Red Cedar Wind and Rain Cover Run Size: 122 x 122 x 61 cms L x D x H
BUNNY BUSINESS£72.3272 rev
Trending
90-day click momentumPawHut Rabbit Run Playpen Lockable Doors 180L x 75W x 75H cm Black
PawHut£32.964.4★
Actiaspet - Grey Metal Pet Run with Gabled Roof and Sunshade (X Large)
Actiaspet£33.244.1★
BUNNY BUSINESS 8 Panel Rabbit Guinea Pig Play Pen Rabbit Run Rabbit Playpens XL (8 Panel Playpen 55 x 55)
BUNNY BUSINESS£20.704.1★
Bunny Business 8-Panel Playpen with Free Safety Net 60x60x8cm Extra Large
BUNNY BUSINESS£20.914.3★
Actiaspet - Grey Metal Pet Run with Gabled Roof and Sunshade | 180 x 75 x 75cm
Actiaspet£24.744.1★
What buyers say about rabbit run
What buyers praise and complain about, mined from review topics.What buyers love
“Not too expensive”
“Fantastic size”
“Beautifully made and so so easy to assemble”
“Easy set up”
“It seems stable now it is up”
“Easy to use”
“My bunny seems happy enough”
“Lightweight so easy to move”
“Does the job”
“Lovely design”
What buyers complain about
“Bit flimsy”
“Bad quality”
“takes a while to set up”
“Smaller than expected”
“Too easily broken”
“The 'lock' is far too big for the small space on the edge”
“they can escape”
“Incorrect description”
“Also instructions are poor as if you follow then”
“not weather proof”
Top return reasons
Common questions
- Is rabbit run profitable to sell on Amazon United Kingdom?
- The niche generates £249K/yr across 36 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +30.2%. Flapen's verdict: Worth a look (64/100).
- How competitive is the rabbit run niche?
- 16 brands and 24 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in rabbit run?
- Top complaints mined from reviews: Strength, Quality-Overall, Assembly/Installation. The return rate is 0.5%.
- When does demand for rabbit run peak?
- Demand peaks in Apr–May–Aug; the busiest month runs 3.1× the quietest.
- What does it cost to enter the rabbit run niche?
- Listings span £15.67–£83.99; the average listing price is £42.51 (sweet spot $15–$100). The average incumbent carries 857 reviews — the moat a new listing must climb.