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Rabbit Run

Maybe

Returns run at only 0.5% of orders. But buyers convert on only 1.6% of searches, so Rabbit Run is a Maybe.

Flapen Score
64
64 / 100
Top 6% of 875 Pet Supplies niches · +14 vs the category median of 50
Market size
£249K/yr370K searches / yr
90-day growth
+30.2%search demand this quarter
Competition
42%top-5 click share · 16 brands · 24 sellers

Flapen Score

Rabbit Run against its category

The dotted line is the Pet Supplies average. Past it, Rabbit Run is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit Run market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rabbit Run 370K times last year and spent an estimated £249K. The top 5 brands take 74% of clicks. Demand peaks in Apr–May–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £249K a year.

Searches, last 12 months
370K
Growth, 90 days vs prior 90
+30.2%
Conversion, latest week
1.6%
Market size, estimated
£249Ka year
Peak month
April3.1× the quietest month
Top search term
rabbit run157K searches a year

02 · Price

A sale here is worth £42.51.

Listings sell for £42.51 on average, from £15.67 to £83.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £42.51 that is £4K to £11K a year per listing.

Average price
£42.51inside the $15 to $100 sweet spot
Price range
£15.67–£83.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£4K–£11K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #34 within Crates, Houses & Pens. It carries 857 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
33%
Out of stock, average day
9.9%
Average rank
#34in Crates, Houses & Pens
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
857per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Rabbit Run products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

24

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

20%

  • BUNNY BUSINESS34%
  • PawHut13%
  • Actiaspet11%
  • HOMIDEC10%
  • HYGRAD BUILT TO SURVIVE7%
  • KCT6%

Demand

Rabbit Run search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Rabbit Run search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rabbit run157K/yr
  • guinea pig run53K/yr
  • rabbit run outdoor45K/yr
  • guinea pig run outdoor21K/yr
  • outdoor rabbit run13K/yr
  • pet run12K/yr
  • rabbit runs for outside9K/yr
  • animal run9K/yr
  • rabbit runs10K/yr
  • guinea pig outdoor run8K/yr

Reviews and returns

What reviews say buyers love and hate about Rabbit Run

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength18%−0.15

Bit flimsy

Not very strong

not very sturdy

Quality-Overall14%−0.10

Bad quality

Expensive for quality

Not very good quality for what you pay very flimsy

Assembly/Installation10%+0.22

takes a while to set up

a bit hard setting up

The putting together of the panels was very difficult

Size-Overall9%+0.55

Smaller than expected

Not fit For Purpose

Huge

Durability8%−0.08

Too easily broken

The item literally fell apart on the first day

already falling apart

Love

Value For Money23%+2.06

Not too expensive

Good Value

Excellent value for money

Size-Overall14%+0.55

Fantastic size

Perfect size and easy to put together

Its suitable small pets

Quality-Overall10%−0.10

Beautifully made and so so easy to assemble

Excellent product

Very well made

Assembly/Installation9%+0.22

Easy set up

Easy to assemble

It was easy to put together

Strength8%−0.15

It seems stable now it is up

quite stable my guineas love it

Very sturdy

Return

0.5% Return rate 44% Fixable by listing

Size-Overall39%▇▇█▅▆▆

Smaller than expected

Not fit For Purpose

Huge

Strength20%▄██▇██

Bit flimsy

Not very strong

not very sturdy

Defective Material/Parts10%▂█▄▆▃▅
Escape Proof8%█▃▅▄▄▄

they can escape

Rabbit escapes not secure keeps falling apart payed £40 for this dont buy

my rabbit escaped out the bottom of the hatch because it is poorly made

Quality-Overall5%▅▄▃▄▄█

Bad quality

Expensive for quality

Not very good quality for what you pay very flimsy

FAQ

Common Rabbit Run questions

Answered from the same tracked data.