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Rabbit House

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $67K a year here, so Rabbit House is a Maybe.

Flapen Score
56
56 / 100
Top 24% of 875 Pet Supplies niches · +6 vs the category median of 50
Market size
£67K/yr235K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
38%top-5 click share · 32 brands · 58 sellers

Flapen Score

Rabbit House against its category

The dotted line is the Pet Supplies average. Past it, Rabbit House is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit House market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rabbit House 235K times last year and spent an estimated £67K. The top 5 brands take 51% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
1.8%
Market size, estimated
£67Ka year
Peak month
November1.2× the quietest month
Top search term
rabbit house53K searches a year

02 · Price

A sale here is worth £16.44.

Listings sell for £16.44 on average, from £4.17 to £46.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £16.44 that is £0 to £2K a year per listing.

Average price
£16.44inside the $15 to $100 sweet spot
Price range
£4.17–£46.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #88 within Small Animals. It carries 649 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
94%
Out of stock, average day
3.8%
Average rank
#88in Small Animals
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
649per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Rabbit House products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 falling

Sellers

58

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

38%

Top 20: 74%

Open market

43%

  • Ferplast17%
  • BUNNY BUSINESS10%
  • Croci10%
  • Rosewood8%
  • Sbayool6%
  • Vurixfo6%

Demand

Rabbit House search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Rabbit House search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rabbit house53K/yr
  • rabbit hide35K/yr
  • rabbit hideaway41K/yr
  • rabbit hides13K/yr
  • rabbit hideout12K/yr
  • wooden guinea pig house11K/yr
  • rabbit house hideaway13K/yr
  • bunny house9K/yr
  • guinea pig wooden house9K/yr
  • rat house10K/yr

Reviews and returns

What reviews say buyers love and hate about Rabbit House

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.33

Bit small

This item is not fit for purpose

Not true to size at all

Strength10%−0.02

Not sturdy

Very flimsy

Flimsy

Durability7%−0.06

Falls apart easily

Doesnt last

Fell apart

Quality-Overall6%+0.40

Poor quality

Rubbish

Shocking quality

Advertised Vs Actual Product6%−0.04

Not as shown

Advertising and photo misleading

size is very deceiving

Love

Quality-Overall12%+0.40

Well made item

Decent quality

Great build quality

Size-Overall11%−0.33

Size is accurate

Good size

It fitted together

Strength10%−0.02

Very Sturdy

It's a lovely sturdy house for him

The cottage itself is sturdy

Pet Friendly10%

My piggies love it

Rabbit approved

Cats love it

Value For Money9%+0.45

Good value

Excellent value

the price was reasonable

Return

0.9% Return rate 80% Fixable by listing

Size-Overall74%█▇▇▇▇▆

Bit small

This item is not fit for purpose

Not true to size at all

Defective Material/Parts10%▄█▆▅▅▇
Advertised Vs Actual Product3%█▅▆▇█▁

Not as shown

Advertising and photo misleading

size is very deceiving

Quality-Overall2%▁█▅▂▇█

Poor quality

Rubbish

Shocking quality

Material Quality2%▁▃▁▂▄█

FAQ

Common Rabbit House questions

Answered from the same tracked data.