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Rabbit House

Maybe

An estimated 0.9% of orders come back. But shoppers spend an estimated $67K a year here, so Rabbit House is a Maybe.

Flapen Score
56
56 / 100
Top 24% of 875 Pet Supplies niches · +6 vs the category median of 50
Market size
£67K/yr235K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
38%top-5 click share · 32 brands · 58 sellers

Flapen Score

Rabbit House against its category

The dotted line is the Pet Supplies average. Past it, Rabbit House is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit House market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rabbit House 235K times last year and spent an estimated £67K. The top 5 brands take 51% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
1.8%
Market size, estimated
£67Ka year
Peak month
November1.2× the quietest month
Top search term
rabbit house53K searches a year

02 · Price

A sale here is worth £16.44.

Listings sell for £16.44 on average, from £4.17 to £46.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £16.44 that is £0 to £2K a year per listing.

Average price
£16.44inside the $15 to $100 sweet spot
Price range
£4.17–£46.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #88 within Small Animals. It carries 649 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
94%
Out of stock, average day
3.8%
Average rank
#88in Small Animals
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
649per listing
Listings tracked
47

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Rabbit House products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 falling

Sellers

58

Est. top-5 brand share

51%

Top 20: 90%

Est. top-5 click share

38%

Top 20: 74%

Open market

43%

  • Ferplast17%
  • BUNNY BUSINESS10%
  • Croci10%
  • Rosewood8%
  • Sbayool6%
  • Vurixfo6%

Demand

Rabbit House search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Rabbit House search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rabbit house53K/yr
  • rabbit hide35K/yr
  • rabbit hideaway41K/yr
  • rabbit hides13K/yr
  • rabbit hideout12K/yr
  • wooden guinea pig house11K/yr
  • rabbit house hideaway13K/yr
  • bunny house9K/yr
  • guinea pig wooden house9K/yr
  • rat house10K/yr

Reviews and returns

What reviews say buyers love and hate about Rabbit House

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Bit small”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rabbit House questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data