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Rabbit Hay Feeder

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -15.2% this quarter, so Rabbit Hay Feeder is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 875 Pet Supplies niches · +10 vs the category median of 50
Market size
£100K/yr239K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
31%top-5 click share · 43 brands · 69 sellers

Flapen Score

Rabbit Hay Feeder against its category

The dotted line is the Pet Supplies average. Past it, Rabbit Hay Feeder is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit Hay Feeder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rabbit Hay Feeder 239K times last year and spent an estimated £100K. The top 5 brands take 43% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
4.5%
Market size, estimated
£100Ka year
Peak month
February1.3× the quietest month
Top search term
rabbit hay feeder44K searches a year

02 · Price

A sale here is worth £9.24.

Listings sell for £9.24 on average, from £4.14 to £57.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.24 that is £924 to £2K a year per listing.

Average price
£9.24under the $15 to $100 sweet spot
Price range
£4.14–£57.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£924–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #65 within Small Animals. It carries 368 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
14.2%
Average rank
#65in Small Animals
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
368per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Rabbit Hay Feeder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

43 falling

Sellers

69

Top-5 brand share

43%

Top 20: 83%

Top-5 click share

31%

Top 20: 71%

Open market

52%

  • Xygobla20%
  • UPINS7%
  • TRIXIE6%
  • S SANGLE SOPFFY6%
  • aosiker5%
  • beueyfr5%

Demand

Rabbit Hay Feeder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Rabbit Hay Feeder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rabbit hay feeder44K/yr
  • hay feeder31K/yr
  • guinea pig hay feeder23K/yr
  • hay feeder rabbit17K/yr
  • hay rack15K/yr
  • hay bag13K/yr
  • rabbit hay rack13K/yr
  • rabbit feeder11K/yr
  • hay racks for rabbits8K/yr
  • guinea pig hay tray8K/yr

Reviews and returns

What reviews say buyers love and hate about Rabbit Hay Feeder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%+0.60

with one not even suitable to place inside my rabbits cage

Larger

Its very small

Durability12%−0.15

The cube lasted them weeks on end before it was done for and falling apart

both feeders destroyed by rabbits in less than 1 week

Ok. Cant see this lasting long

Strength7%−0.04

Really flimsy

not strong enough to withstand my Degus

So I wouldnt say theyre the sturdiness

Smell7%−0.09

The smell is horrid weve had to throw the boxes out both times now

Weird smell

the chemical smell coming from this was so strong and as my rabbit chews most of the hay bags Ive bought in the past, he proceeded to digest some of the bag and became poorly

Quality-Overall7%−0.07

Not very good quality

Amazon crap

Love

Size-Overall17%+0.60

Absolutely love it its so cute and big enough

Good size

Easy to fit

Quality-Overall15%−0.07

Great value and quality arrived quickly

In terms of quality, the feeders feel sturdy and well made

Good quality

Pet Friendly14%

Fur babies love it

I agree that animals enjoy this

Bunnies love it

Ease Of Use6%+0.93

we get good use from them

Easy for rabbits

And they are easy to take on

Strength5%−0.04

Really useful sturdy

In terms of quality, the feeders feel sturdy and well made

is still going strong

Return

0.3% Return rate 70% Fixable by listing

Size-Overall62%█▆▆▆▇▅

with one not even suitable to place inside my rabbits cage

Larger

Its very small

Escape Proof7%▁▄▄▁▁█
Defective Material/Parts7%▁▁▄▁▃█
Advertised Vs Actual Product4%▁▁▅▃█▁
Quality-Overall4%▁█▁▁▄▂

Not very good quality

Amazon crap

FAQ

Common Rabbit Hay Feeder questions

Answered from the same tracked data.