Is rabbit hay feeder profitable to sell on Amazon United Kingdom?

The niche generates £100K/yr across 53 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (60/100).

How competitive is the rabbit hay feeder niche?

43 brands and 69 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in rabbit hay feeder?

Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 0.3%.

When does demand for rabbit hay feeder peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the rabbit hay feeder niche?

Listings span £4.14–£57.48; the average listing price is £9.24 (sweet spot $15–$100). The average incumbent carries 368 reviews — the moat a new listing must climb.

rabbit hay feeder

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Review moat

Great368.36

avg incumbent reviews — the moat a new listing must climb

Price range

Great£4.14–£57.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.24

avg listing price — sweet spot $15–$100

Market size

Okay£100K

£100K/yr · 239K searches

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, rabbit hay feeder is a £100K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

rabbit hay feeder market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £74K–£92K; units × avg price
Conversion rate: 4.5%
Avg BSR: #65
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 14.2%
Avg brand age: 30 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

43 falling

Sellers

Top-5 brand share

43%

Top 20: 83%

Top-5 click share

31%

Top 20: 71%

Open market

52%

Xygobla20%
UPINS7%
TRIXIE6%
S SANGLE SOPFFY6%
aosiker5%
beueyfr5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top rabbit hay feeder search terms

rabbit hay feeder44K/yr -8.6%2.7% conv.
hay feeder31K/yr -18.6%2.2% conv.
guinea pig hay feeder23K/yr -24.7%3.5% conv.
hay feeder rabbit17K/yr -13.7%2.9% conv.
hay rack15K/yr -7.5%2.0% conv.
hay bag13K/yr -14.7%2.0% conv.
rabbit hay rack13K/yr -16.7%3.0% conv.
rabbit feeder11K/yr -14.8%0.4% conv.
hay racks for rabbits8K/yr -15.6%3.3% conv.
guinea pig hay tray8K/yr -22.9%0.3% conv.

All search terms

Top rabbit hay feeder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Xygobla 2PCS Guinea Pig Hay Feeder Hanging Food Feeding Hay Rack Wooden Rabbit Hay Feeder Less Wasted Wall Mountable Grass Holder Guinea Pig Cages Accessories for Chinchilla Hamster Small Animal

Xygobla£13.123.8★12 rev

Rabbit hay Feeder Sangle Sopffy 2PCS Guinea Pig hay Feeder with Metal Frame for Guinea Pig Chinchilla Bunny hay Feeder Rabbit Chinchilla cage Accessories

S SANGLE SOPFFY£12.734.3★213 rev

Xygobla Rabbit Hay Feeder 2PCS Guinea Pig Hay Feeder Metal Hanging Hay Rack Less Wasted and Keeps Cage Clean Grass Holder Guinea Pig for Chinchilla Bunny Hamster & Small Animal (Black)

Xygobla£9.264.5★12 rev

Trixie Natural Living Free-Standing Hay Manger 15 x 11 x 15 cm

TRIXIE£4.674.1★744 rev

beueyfr Rabbit Hay Feeder Bag Guinea Pig Hay Feeder Holder Black

beueyfr£5.524.4★52 rev

Newest

by launch date

Xygobla Guinea Pig Hay Feeder Hanging Food Feeding Hay Rack Wooden Rabbit Hay Feeder Less Wasted Wall Mountable Grass Holder Guinea Pig Cages Accessories for Chinchilla Hamster Small Animal (1pcs)

Xygobla£8.3212 rev

3mo ago

Rabbit Hay Feeder Guinea Pig Hay Feeder metal hanging rack holder for for Guinea Pig Ferret Chinchilla Bunny Hay storage for rabbits and guinea pigs

lakudayy£10.680 rev

3mo ago

Rudfovn 2 Pcs Rabbit Hay Feeder Rack 23 cm x 10 cm x 8 cm Metal Hanging Guinea Pig Hay Feeder Rack

Rudfovn£10.020 rev

6mo ago

Xygobla 2PCS Guinea Pig Hay Feeder Hanging Food Feeding Hay Rack Wooden Rabbit Hay Feeder Less Wasted Wall Mountable Grass Holder Guinea Pig Cages Accessories for Chinchilla Hamster Small Animal

Xygobla£13.1212 rev

7mo ago

Xygobla Rabbit Hay Feeder 2PCS Guinea Pig Hay Feeder Metal Hanging Hay Rack Less Wasted and Keeps Cage Clean Grass Holder Guinea Pig for Chinchilla Bunny Hamster & Small Animal (Black)

Xygobla£9.2612 rev

7mo ago

What buyers say about rabbit hay feeder

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Absolutely love it its so cute and big enough”

Quality-Overall15%

“Great value and quality arrived quickly”

Pet Friendly14%

“Fur babies love it”

Ease Of Use6%

“we get good use from them”

Strength5%

“Really useful sturdy”

Advertised Vs Actual Product5%

“Does the job”

Value For Money4%

“Good value for money”

Ease Of Chewing/Swallowing4%

“has satisfied their urge to chew nicely”

Ease Of Cleaning3%

“are designed in a way that allows easy access while helping to keep things tidy”

Durability3%

“Very durable”

What buyers complain about

Size-Overall23%

“with one not even suitable to place inside my rabbits cage”

Durability12%

“The cube lasted them weeks on end before it was done for and falling apart”

Strength7%

“Really flimsy”

Smell7%

“The smell is horrid weve had to throw the boxes out both times now”

Quality-Overall7%

“Not very good quality”

Instructions/User Manual/Troubleshooting6%

“No instructions”

Color4%

“Started to go orange after first use”

Ease Of Chewing/Swallowing3%

“after couldn't eat the rest”

Leak-Proof2%

“leaks urine through gaps”

Ease Of Cleaning2%

“hard to clean and no matter how much litter i put in, it leaks urine all over the floor underneath through the gap between the tray and box”

Top return reasons

Size-Overall62%

Escape Proof7%

Defective Material/Parts7%

Advertised Vs Actual Product4%

Quality-Overall4%

Compatibility-Overall4%

Functionality-Overall3%

Strength2%

Product Condition2%

Stitch/Finish/Polish1%

Common questions

Is rabbit hay feeder profitable to sell on Amazon United Kingdom?: The niche generates £100K/yr across 53 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (60/100).
How competitive is the rabbit hay feeder niche?: 43 brands and 69 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in rabbit hay feeder?: Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 0.3%.
When does demand for rabbit hay feeder peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the rabbit hay feeder niche?: Listings span £4.14–£57.48; the average listing price is £9.24 (sweet spot $15–$100). The average incumbent carries 368 reviews — the moat a new listing must climb.