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Rabbit Food 10kg

Fail

The top 5 brands take 100% of clicks, so Rabbit Food 10kg is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£50K/yr23K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
96%top-5 click share · 4 brands · 32 sellers

Flapen Score

Rabbit Food 10kg against its category

The dotted line is the Pet Supplies average. Past it, Rabbit Food 10kg is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit Food 10kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rabbit Food 10kg 23K times last year and spent an estimated £50K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
14.8%
Market size, estimated
£50Ka year
Peak month
January1.5× the quietest month
Top search term
rabbit food 20kg9K searches a year

02 · Price

A sale here is worth £14.59.

Listings sell for £14.59 on average, from £10.80 to £19.43. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.59 that is £1K to £4K a year per listing.

Average price
£14.59under the $15 to $100 sweet spot
Price range
£10.80–£19.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Small Animals. It carries 976 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#77in Small Animals
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
976per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Rabbit Food 10kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Wagg69%
  • Heygates16%
  • Extra Select11%
  • Country Value5%

Demand

Rabbit Food 10kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Black Friday '24Spike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Rabbit Food 10kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rabbit food 20kg9K/yr
  • rabbit food 10kg6K/yr
  • twitch rabbit food4K/yr
  • wagg rabbit food2K/yr
  • rabbit nuggets 10kg1K/yr
  • wagg rabbit food 10kg666/yr

Reviews and returns

What reviews say buyers love and hate about Rabbit Food 10kg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Indigestion33%−0.10

My x4 rabbits died after giving the

Taste-Overall17%+0.33

I assume it doesnt taste very good

Size-Overall11%−0.01

these are very small pellets

Very small pellets

Ease Of Use11%−0.01

These are also harder to retrieve

Love

Value For Money25%+3.20

Good price

Worth its money

Great value for money

Quality-Overall22%+0.12

Good quality cheap food

Food quality is superb, our Bunny loves it, the size 10kg is just right, longevity and digestion excellent

Excellent product

Pet Friendly20%

My rabbits love this product

Our rabbit loves them

Animals love the product

Taste-Overall11%+0.33

Great food

My rabbit loves this food

Rabbits love the food

Smell4%+0.50

doesn't smell unpleasant

FAQ

Common Rabbit Food 10kg questions

Answered from the same tracked data.