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Rabbit Food 10kg

Fail

The top 5 brands take 100% of clicks, so Rabbit Food 10kg is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£50K/yr23K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
96%top-5 click share · 4 brands · 32 sellers

Flapen Score

Rabbit Food 10kg against its category

The dotted line is the Pet Supplies average. Past it, Rabbit Food 10kg is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit Food 10kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rabbit Food 10kg 23K times last year and spent an estimated £50K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
14.8%
Market size, estimated
£50Ka year
Peak month
January1.5× the quietest month
Top search term
rabbit food 20kg9K searches a year

02 · Price

A sale here is worth £14.59.

Listings sell for £14.59 on average, from £10.80 to £19.43. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.59 that is £1K to £4K a year per listing.

Average price
£14.59under the $15 to $100 sweet spot
Price range
£10.80–£19.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Small Animals. It carries 976 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#77in Small Animals
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
976per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Rabbit Food 10kg products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

32

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

96%

Top 20: 100%

Open market

0%

  • Wagg69%
  • Heygates16%
  • Extra Select11%
  • Country Value5%

Demand

Rabbit Food 10kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Black Friday '24Spike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Rabbit Food 10kg search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rabbit food 20kg9K/yr
  • rabbit food 10kg6K/yr
  • twitch rabbit food4K/yr
  • wagg rabbit food2K/yr
  • rabbit nuggets 10kg1K/yr
  • wagg rabbit food 10kg666/yr

Reviews and returns

What reviews say buyers love and hate about Rabbit Food 10kg

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
33%of negative reviews mention “Indigestion”
0.1%of orders come back
“My x4 rabbits died after giving the”
A buyer, on “Indigestion”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Rabbit Food 10kg questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data