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Rabbit Flea Treatment

Fail

The top 5 brands take 96% of clicks, so Rabbit Flea Treatment is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£114K/yr79K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
79%top-5 click share · 7 brands · 20 sellers

Flapen Score

Rabbit Flea Treatment against its category

The dotted line is the Pet Supplies average. Past it, Rabbit Flea Treatment is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit Flea Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rabbit Flea Treatment 79K times last year and spent an estimated £114K. The top 5 brands take 96% of clicks. Demand peaks in Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
11.4%
Market size, estimated
£114Ka year
Peak month
June2.1× the quietest month
Top search term
rabbit flea treatment16K searches a year

02 · Price

A sale here is worth £12.61.

Listings sell for £12.61 on average, from £4.37 to £21.11. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £12.61 that is £6K to £9K a year per listing.

Average price
£12.61under the $15 to $100 sweet spot
Price range
£4.37–£21.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Flea & Tick Control. It carries 1,874 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#10in Flea & Tick Control
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,874per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
81 months

Products

Top Rabbit Flea Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

20

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

2%

  • N37%
  • Beaphar28%
  • Bob Martin16%
  • Naqua Ltd12%
  • Advantage4%
  • Birsppy2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Rabbit Flea Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.1×

Search terms

Top Rabbit Flea Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rabbit flea treatment16K/yr
  • ivermectin for guinea pigs14K/yr
  • guinea pig mite treatment11K/yr
  • rabbit mite treatment6K/yr
  • hamster mite treatment6K/yr
  • guinea pig flea treatment5K/yr
  • mite treatment for guinea pigs6K/yr
  • flea treatment for rabbits4K/yr
  • rabbit flea and mite treatment4K/yr
  • ferret flea treatment3K/yr

Reviews and returns

What reviews say buyers love and hate about Rabbit Flea Treatment

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall44%−0.24

Doesnt work

This does not work on our cats

Not very effective

Allergies24%−0.01

She is still itching

My cat had bad reaction

the itch was driving her nuts to the point of being miserable

Quality-Overall8%+0.89

Not as good as others

Overall not about a quality product

Value For Money6%+0.81

Very dissapointed as it is not cheap at all

Waste of money

No Longer Works - waste of money

Contamination4%−0.02

Recent research has linked these chemicals to contamination of rivers, lakes and wildlife habitats, with evidence suggesting they can harm aquatic insects, pollinators and even songbirds

Love

Quality-Overall26%+0.89

Good quality product

Seems to do the job, no complaints and have bought many times now

Very good product 5/5

Value For Money16%+0.81

Competitive price

Good value

Great value for money

Advertised Vs Actual Product12%+0.77

Does the job perfectly

as expected for our situation

Just what i needed

Allergies12%−0.01

No skin irritation

No adverse reaction to skin

No side effects or skin irritation, easy to put on, good price, have reordered

Ease Of Use8%+0.65

Easy to use and effective

Excellent product which is easy to apply

Works quickly

Return

0.1% Return rate 12% Fixable by listing

Leak-Proof29%█▁▄▅▁█
Functionality-Overall18%█▁▄▅▁▁

Doesnt work

This does not work on our cats

Not very effective

Value For Money18%▁▁▄▁▁█

Very dissapointed as it is not cheap at all

Waste of money

No Longer Works - waste of money

Certifications6%▁▁▁█▁▁
Compatibility-Overall6%▁▁▁█▁▁

Not working for my kitten

Didn't work for my 3 month old kitten

FAQ

Common Rabbit Flea Treatment questions

Answered from the same tracked data.