How competitive is the Purina Pro Plan Dog Food niche on Amazon United Kingdom?

4 brands and 165 sellers compete in Purina Pro Plan Dog Food on Amazon United Kingdom. The top 5 Purina Pro Plan Dog Food products take 49% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Purina Pro Plan Dog Food?

Purina Pro Plan Dog Food buyers on Amazon United Kingdom complain most about Value For Money, Allergies, Indigestion, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Purina Pro Plan Dog Food niche?

Purina Pro Plan Dog Food sells for £24.47 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.76–£48.39. The average incumbent carries 1,461 reviews — the moat a new listing must climb.

Purina Pro Plan Dog Food

Purina Pro Plan Dog Food shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Purina Pro Plan Dog Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Purina Pro Plan Dog Food is a £670K/yr Amazon United Kingdom market (309K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 54/100.

Purina Pro Plan Dog Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.1% over the last 90 days and 8.8% of searches end in a purchase.

£670K

revenue / yr

Units sold / yr30K

Search volume / yr-15.1%309K

Conversion rate8.8%

Avg price£24.47

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 165

Top-5 product click share49%

Open market0%

Avg brand age81 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 30 products

Top Purina Pro Plan Dog Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

PRO PLAN Medium Adult Everyday Nutrition Chicken Dry Dog Food 14kg

Price: £30.68
Rating: 4.6/5
Reviews: 2,394
Age: 11y ago

PRO PLAN Medium Puppy Healthy Start up to 12-15 Months Dry Dog Food Chicken 3kg Pack

Price: £13.08
Rating: 4.5/5
Reviews: 1,151
Age: 11y ago

PRO PLAN VETERINARY DIETS EN Gastrointestinal Mousse Wet Dog Food 400g (Pack of 12)

Price: £26.11
Rating: 4.6/5
Reviews: 1,101
Age: 10y ago

PRO PLAN VETERINARY DIETS HA Hypoallergenic Dry Dog Food 11kg

Price: £47.75
Rating: 4.5/5
Reviews: 3,561
Age: 10y ago

PRO PLAN VETERINARY DIETS HA Hypoallergenic Dry Dog Food 3kg

Price: £19.77
Rating: 4.5/5
Reviews: 1,102
Age: 4y ago

Newest

by launch date

PURINA PRO Plan FortiFlora Probiotic Food Supplement for Dogs 30 x 1g Sachets | Enhances the Levels of Live Beneficial Bacteria

Price: £18.14
Rating: 4.7/5
Reviews: 1,109
Age: 3y ago

PRO PLAN VETERINARY DIETS HA Hypoallergenic Dry Dog Food 3kg

Price: £19.77
Rating: 4.5/5
Reviews: 1,102
Age: 4y ago

PRO PLAN VETERINARY DIETS HA Hypoallergenic Mousse Wet Dog Food 400g (Pack of 12)

Price: £26.41
Rating: 4.4/5
Reviews: 828
Age: 4y ago

PRO PLAN Fortiflora Probiotic Dog Supplements 30x1g

Price: £18.24
Rating: 4.7/5
Reviews: 2,358
Age: 7y ago

PRO PLAN Medium Puppy Sensitive Digestion Lamb Dry Dog Food 3kg

Price: £16.68
Rating: 4.7/5
Reviews: 1,983
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

165

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

Pro Plan52%
Pro Plan Veterinary Diets43%
BETA4%
Purina2%

Purina Pro Plan Dog Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume309KCVR8.8%Products30Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,461Avg BSR#107

Peak months: Apr, May · busiest ÷ quietest = 3.6×

Top Purina Pro Plan Dog Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

purina pro plan dog food94K/yr -7.8%8.3% conv.
purina dog food27K/yr -0.7%6.5% conv.
pro plan dog food21K/yr +3.6%6.7% conv.
purina pro plan17K/yr -0.5%4.5% conv.
pro plan27K/yr -56.7%4.9% conv.
purina gastrointestinal dog food12K/yr -1.5%12.5% conv.
purina puppy food dry13K/yr -12.8%6.9% conv.
purina pro plan dog food puppy7K/yr +5.8%5.4% conv.
proplan8K/yr +9.6%6.1% conv.
pro plan gastrointestinal dog food7K/yr +35.3%12.7% conv.

What reviews say buyers love and hate about Purina Pro Plan Dog Food

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Pet Friendly20%

“Dog loves it”

Quality-Overall15%

“Excellent product”

Value For Money15%

“Good value for money”

Allergies7%

“Good for dogs with allergies”

Taste-Overall7%

“Great food”

What buyers complain about

68% of reviews

Value For Money22%

“Seems a bit pricey”

Allergies16%

“ALLERGY & INFLAMATION WARNING”

Indigestion9%

“Gave my dog severe constipation to the point she was crying in pain”

Size-Overall9%

“A tiny box. about 2 inches square”

Moist/Dry3%

“noticed his coat became dry”

Purina Pro Plan Dog Food return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

33%

2Functionality-Overall

33%

3Ease Of Use

17%

4Durability

17%

Common Purina Pro Plan Dog Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Purina Pro Plan Dog Food 54/100 on Amazon United Kingdom — Worth a look. The niche generates £670K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -15.1% over the last 90 days.