purina pro plan dog food
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£24.47avg listing price — sweet spot $15–$100
Price range
Great£10.76–£48.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Market size
Good£670K£670K/yr · 309K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,461.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, purina pro plan dog food is a £670K/yr Amazon United Kingdom market (309K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
purina pro plan dog food market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £612K–£734K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #107
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 81 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
165
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
0%
- Pro Plan52%
- Pro Plan Veterinary Diets43%
- BETA4%
- Purina2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 3.6×
Top purina pro plan dog food search terms
- purina pro plan dog food94K/yr
- purina dog food27K/yr
- pro plan dog food21K/yr
- purina pro plan17K/yr
- pro plan27K/yr
- purina gastrointestinal dog food12K/yr
- purina puppy food dry13K/yr
- purina pro plan dog food puppy7K/yr
- proplan8K/yr
- pro plan gastrointestinal dog food7K/yr
Top purina pro plan dog food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PRO PLAN Medium Adult Everyday Nutrition Chicken Dry Dog Food 14kg
Pro Plan£30.684.6★2,394 rev
PRO PLAN Medium Puppy Healthy Start up to 12-15 Months Dry Dog Food Chicken 3kg Pack
Pro Plan£13.084.5★1,151 rev
PRO PLAN VETERINARY DIETS EN Gastrointestinal Mousse Wet Dog Food 400g (Pack of 12)
Pro Plan Veterinary Diets£26.114.6★1,101 rev
PRO PLAN VETERINARY DIETS HA Hypoallergenic Dry Dog Food 11kg
Pro Plan Veterinary Diets£47.754.5★3,561 rev
PRO PLAN VETERINARY DIETS HA Hypoallergenic Dry Dog Food 3kg
Pro Plan Veterinary Diets£19.774.5★1,102 rev
Newest
by launch date
PURINA PRO Plan FortiFlora Probiotic Food Supplement for Dogs 30 x 1g Sachets | Enhances the Levels of Live Beneficial Bacteria
Purina£18.141,109 rev
PRO PLAN VETERINARY DIETS HA Hypoallergenic Dry Dog Food 3kg
Pro Plan Veterinary Diets£19.771,102 rev
PRO PLAN VETERINARY DIETS HA Hypoallergenic Mousse Wet Dog Food 400g (Pack of 12)
Pro Plan Veterinary Diets£26.41828 rev
PRO PLAN Fortiflora Probiotic Dog Supplements 30x1g
Pro Plan Veterinary Diets£18.242,358 rev
PRO PLAN Medium Puppy Sensitive Digestion Lamb Dry Dog Food 3kg
Pro Plan£16.681,983 rev
Trending
90-day click momentum
PRO PLAN Large Robust Puppy Healthy Start Chicken Dry Dog Food 3kg
Pro Plan£13.454.6★
PRO PLAN Medium Puppy Healthy Start up to 12-15 Months Dry Dog Food Chicken 3kg Pack
Pro Plan£13.084.5★
Purina Pro Plan Small and Mini Puppy Opti Start Chicken 0.7 kg
Pro Plan£17.903.8★
PRO PLAN Medium Adult Everyday Nutrition Chicken Dry Dog Food 14kg
Pro Plan£30.684.6★
PRO PLAN Small & Mini Adult 1+ Sensitive Skin Salmon Dry Dog Food 3kg
Pro Plan£13.944.7★
What buyers say about purina pro plan dog food
What buyers praise and complain about, mined from review topics.What buyers love
“Dog loves it”
“Excellent product”
“Good value for money”
“Good for dogs with allergies”
“Great food”
“Does what it's supposed to do”
“Does the job well”
“Works well as described and smells attractive”
“Easy to use”
“it adds flavour”
What buyers complain about
“Seems a bit pricey”
“ALLERGY & INFLAMATION WARNING”
“Gave my dog severe constipation to the point she was crying in pain”
“A tiny box. about 2 inches square”
“noticed his coat became dry”
“Not as good as advertised”
“And the kibble is very crumbly”
“.very fishy smell”
“This did not work for my dogs”
“in her vets feeling uncomfortable and unwell”
Top return reasons
Common questions
- Is purina pro plan dog food profitable to sell on Amazon United Kingdom?
- The niche generates £670K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the purina pro plan dog food niche?
- 4 brands and 165 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in purina pro plan dog food?
- Top complaints mined from reviews: Value For Money, Allergies, Indigestion. The return rate is 0.1%.
- When does demand for purina pro plan dog food peak?
- Demand peaks in Apr–May; the busiest month runs 3.6× the quietest.
- What does it cost to enter the purina pro plan dog food niche?
- Listings span £10.76–£48.39; the average listing price is £24.47 (sweet spot $15–$100). The average incumbent carries 1,461 reviews — the moat a new listing must climb.