Purina Pro Plan Cat Food

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £474K a year.

Searches, last 12 months

195K

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

11.6%

Market size, estimated

£474Ka year

Peak month

April1.6× the quietest month

Top search term

hypoallergenic cat food55K searches a year

Listings sell for £21.03 on average, from £11.03 to £29.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £21.03 that is £16K to £21K a year per listing.

Average price

£21.03inside the $15 to $100 sweet spot

Price range

£11.03–£29.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

£16K–£21K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #92 within Cats. It carries 750 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

50%

Out of stock, average day

3.5%

Average rank

#92in Cats

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

750per listing

Listings tracked

20

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months