purina pro plan cat food
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great£21.03avg listing price — sweet spot $15–$100
Price range
Great£11.03–£29.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good749.95avg incumbent reviews — the moat a new listing must climb
Market size
Good£474K£474K/yr · 195K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, purina pro plan cat food is a £474K/yr Amazon United Kingdom market (195K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
purina pro plan cat food market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £315K–£421K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 75%
- Out of stock
- 3.5%
- Avg brand age
- 63 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
122
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
1%
- Pro Plan Veterinary Diets62%
- Pro Plan22%
- ROYAL CANIN8%
- HARRINGTONS3%
- Purina3%
- UbiPet1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.Peak months: Apr, Jul · busiest ÷ quietest = 1.6×
Top purina pro plan cat food search terms
- hypoallergenic cat food55K/yr
- purina pro plan cat food34K/yr
- pro plan cat food20K/yr
- purina hypoallergenic cat food15K/yr
- proplan cat food13K/yr
- purina gastrointestinal cat food9K/yr
- purina ha hypoallergenic cat food7K/yr
- pro plan hypoallergenic cat food5K/yr
- purina ha hypoallergenic cat food wet4K/yr
- pro plan gastrointestinal cat food5K/yr
Top purina pro plan cat food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PRO PLAN VETERINARY DIETS HA Hypoallergenic Chicken Dry Cat Food 3.5kg
Pro Plan Veterinary Diets£24.564.7★2,080 rev
PRO PLAN VETERINARY DIETS HA Hypoallergenic Dry Cat Food 1.3kg
Pro Plan Veterinary Diets£13.234.6★1,965 rev
PRO PLAN VETERINARY DIETS EN Gastrointestinal Chicken Wet Cat Food 10x85g (Pack of 4)
Pro Plan Veterinary Diets£28.334.5★764 rev
PRO PLAN VETERINARY DIETS EN Gastrointestinal Dry Cat Food 1.5kg
Pro Plan Veterinary Diets£14.194.6★1,303 rev
PRO PLAN Delicate Digestion Ocean Fish & Turkey Wet Cat Food 40x85g
Pro Plan£21.464.5★266 rev
Newest
by launch date
Gastrointestinal Cat Food Bundle with Veterinary Diet EN Salmon and Chicken(Total 10 pouches x 85 gram) Urinary Treats 65 gram plus UbiPet Catnip and Lint Roller
UbiPet£18.4211 rev
James Wellbeloved Hypoallergenic Dry Cat Food for Adult Cats Fish 1.5 kg
James Wellbeloved£11.65129 rev
PRO PLAN Delicate Digestion Ocean Fish & Turkey Wet Cat Food 40x85g
Pro Plan£21.46266 rev
PRO PLAN Delicate Digestion Turkey Wet Cat Food 10x85g (Pack of 4)
Pro Plan£26.4172 rev
PRO Plan Vet Feline HA Hypoallergenic 1 3KG
Purina£17.58254 rev
Trending
90-day click momentumPRO PLAN Delicate Digestion Turkey Wet Cat Food 10x85g (Pack of 4)
Pro Plan£26.414.7★
PRO PLAN LIVECLEAR Adult 1+ STERILISED Rich in Turkey Dry Cat Food 2.8kg For Neutered Cats
Pro Plan£28.554.8★
PRO PLAN Sterilised Chicken in Gravy Wet Cat Food 10x85g (Pack of 4)
Pro Plan£26.464.6★
PRO PLAN VETERINARY DIETS EN Gastrointestinal Chicken Wet Cat Food 10x85g (Pack of 4)
Pro Plan Veterinary Diets£28.334.5★
PRO PLAN Delicate Digestion Ocean Fish in Gravy Wet Cat Food 10x85g (Pack of 4)
Pro Plan£23.694.4★
What buyers say about purina pro plan cat food
What buyers praise and complain about, mined from review topics.What buyers love
“Cats enjoy it”
“Value for money”
“Good quality food”
“she loves the taste”
“Great for allergy sufferers”
“ingredients and texture seems good too, so if they keep her happy and healthy I'm happy with continuing using these”
“does as it states”
“little smell”
“Pro plan dry food”
“Always clean bowls”
What buyers complain about
“it is more expensive than other brands”
“Her allergy is probably caused by something outside”
“It made my cat's tummy worst”
“It smells awful”
“Larger bag”
“Cheap”
“the brand is WRONG for listing this cat food as HYPOALLERGENIC food when it clearly is not”
“Packets leak and food goes off”
“did not like the taste”
“the *aroma* is aggressive”
Common questions
- Is purina pro plan cat food profitable to sell on Amazon United Kingdom?
- The niche generates £474K/yr across 20 tracked products. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the purina pro plan cat food niche?
- 7 brands and 122 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in purina pro plan cat food?
- Top complaints mined from reviews: Value For Money, Allergies, Indigestion. The return rate is 0.0%.
- When does demand for purina pro plan cat food peak?
- Demand peaks in Apr–Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the purina pro plan cat food niche?
- Listings span £11.03–£29.44; the average listing price is £21.03 (sweet spot $15–$100). The average incumbent carries 750 reviews — the moat a new listing must climb.