How competitive is the Purina Pro Plan Cat Food niche on Amazon United Kingdom?

7 brands and 122 sellers compete in Purina Pro Plan Cat Food on Amazon United Kingdom. The top 5 Purina Pro Plan Cat Food products take 61% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Purina Pro Plan Cat Food?

Purina Pro Plan Cat Food buyers on Amazon United Kingdom complain most about Value For Money, Allergies, Indigestion, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Purina Pro Plan Cat Food niche?

Purina Pro Plan Cat Food sells for £21.03 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £11.03–£29.44. The average incumbent carries 750 reviews — the moat a new listing must climb.

Purina Pro Plan Cat Food

Purina Pro Plan Cat Food shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Purina Pro Plan Cat Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Purina Pro Plan Cat Food is a £474K/yr Amazon United Kingdom market (195K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–Jul. Verdict: Worth a look — 53/100.

Purina Pro Plan Cat Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.3% over the last 90 days and 11.6% of searches end in a purchase.

£474K

revenue / yr

Units sold / yr20K

Search volume / yr-16.3%195K

Conversion rate11.6%

Avg price£21.03

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 122

Top-5 product click share61%

Open market2%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Top Purina Pro Plan Cat Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

PRO PLAN VETERINARY DIETS HA Hypoallergenic Chicken Dry Cat Food 3.5kg

Price: £24.56
Rating: 4.7/5
Reviews: 2,080
Age: 12y ago

PRO PLAN VETERINARY DIETS HA Hypoallergenic Dry Cat Food 1.3kg

Price: £13.23
Rating: 4.6/5
Reviews: 1,965
Age: 12y ago

PRO PLAN VETERINARY DIETS EN Gastrointestinal Chicken Wet Cat Food 10x85g (Pack of 4)

Price: £28.33
Rating: 4.5/5
Reviews: 764
Age: 3y ago

PRO PLAN VETERINARY DIETS EN Gastrointestinal Dry Cat Food 1.5kg

Price: £14.19
Rating: 4.6/5
Reviews: 1,303
Age: 10y ago

PRO PLAN Delicate Digestion Ocean Fish & Turkey Wet Cat Food 40x85g

Price: £21.46
Rating: 4.5/5
Reviews: 266
Age: 2y ago

Newest

by launch date

Gastrointestinal Cat Food Bundle with Veterinary Diet EN Salmon and Chicken(Total 10 pouches x 85 gram) Urinary Treats 65 gram plus UbiPet Catnip and Lint Roller

Price: £18.42
Rating: 3.8/5
Reviews: 11
Age: 1y ago

James Wellbeloved Hypoallergenic Dry Cat Food for Adult Cats Fish 1.5 kg

Price: £11.65
Rating: 4.6/5
Reviews: 129
Age: 1y ago

PRO PLAN Delicate Digestion Ocean Fish & Turkey Wet Cat Food 40x85g

Price: £21.46
Rating: 4.5/5
Reviews: 266
Age: 2y ago

PRO PLAN Delicate Digestion Turkey Wet Cat Food 10x85g (Pack of 4)

Price: £26.41
Rating: 4.7/5
Reviews: 72
Age: 3y ago

PRO Plan Vet Feline HA Hypoallergenic 1 3KG

Price: £17.58
Rating: 4.5/5
Reviews: 254
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

122

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Pro Plan Veterinary Diets62%
Pro Plan22%
ROYAL CANIN8%
HARRINGTONS3%
Purina3%
UbiPet1%
Open — no brand owns it (1 brand, 1%)

Purina Pro Plan Cat Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume195KCVR11.6%Products20Brands7Top 5 Brands98%OOS Rate3.5%Rating4.5★Reviews750Avg BSR#92

Peak months: Apr, Jul · busiest ÷ quietest = 1.6×

Top Purina Pro Plan Cat Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hypoallergenic cat food55K/yr -23.3%7.1% conv.
purina pro plan cat food34K/yr -9.3%4.2% conv.
pro plan cat food20K/yr -8.5%3.8% conv.
purina hypoallergenic cat food15K/yr -8.2%13.2% conv.
proplan cat food13K/yr -20.3%4.4% conv.
purina gastrointestinal cat food9K/yr -2.7%9.7% conv.
purina ha hypoallergenic cat food7K/yr -29.5%14.0% conv.
pro plan hypoallergenic cat food5K/yr -31.4%13.2% conv.
purina ha hypoallergenic cat food wet4K/yr +2.6%1.3% conv.
pro plan gastrointestinal cat food5K/yr -12.2%11.0% conv.

What reviews say buyers love and hate about Purina Pro Plan Cat Food

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Pet Friendly43%

“Cats enjoy it”

Value For Money13%

“Value for money”

Quality-Overall12%

“Good quality food”

Taste-Overall5%

“she loves the taste”

Allergies4%

“Great for allergy sufferers”

What buyers complain about

81% of reviews

Value For Money18%

“it is more expensive than other brands”

Allergies13%

“Her allergy is probably caused by something outside”

Indigestion11%

“It made my cat's tummy worst”

Smell10%

“It smells awful”

Size-Overall7%

“Larger bag”

Common Purina Pro Plan Cat Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Purina Pro Plan Cat Food 53/100 on Amazon United Kingdom — Worth a look. The niche generates £474K/yr across 20 tracked products. Search demand moved -16.3% over the last 90 days.