Skip to content

Puppy Wormer

Fail

The top 5 products take 80% of clicks, so Puppy Wormer is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£117K/yr123K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
80%top-5 click share · 9 brands · 40 sellers

Flapen Score

Puppy Wormer against its category

The dotted line is the Pet Supplies average. Past it, Puppy Wormer is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Wormer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puppy Wormer 123K times last year and spent an estimated £117K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Jul–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
10.6%
Market size, estimated
£117Ka year
Peak month
October2.6× the quietest month
Top search term
puppy wormer38K searches a year

02 · Price

A sale here is worth £8.93.

Listings sell for £8.93 on average, from £4.05 to £24.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.93 that is £4K to £7K a year per listing.

Average price
£8.93under the $15 to $100 sweet spot
Price range
£4.05–£24.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #8 within Health Supplies. It carries 2,536 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
67%
Out of stock, average day
12.8%
Average rank
#8in Health Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,536per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Puppy Wormer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

40

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

7%

  • Drontal44%
  • FRONTLINE18%
  • Pet Shield11%
  • Johnsons11%
  • Beaphar5%
  • Itch4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Puppy Wormer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Puppy Wormer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppy wormer38K/yr
  • drontal puppy wormer liquid18K/yr
  • puppy wormer from 8 weeks15K/yr
  • puppy wormer from 2 weeks9K/yr
  • puppy worming tablets9K/yr
  • puppy worming syrup6K/yr
  • drontal puppy wormer6K/yr
  • puppy wormer from 12 weeks5K/yr
  • worming tablets for puppies7K/yr
  • wormer for puppies4K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Wormer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Indigestion25%−0.25

Causes terrible diarrhea and vomiting

Made my dog sick

Made dog vomit for 12 hrs

Size-Overall16%−0.05

the pills are big

Quite big

Small

Value For Money8%+1.69

again if it wasnt for the fact I cant get locally I wouldnt buy off Amazon as to expensive

so I wasted my money

shame as its really good price

Taste-Overall7%−0.02

It must have tasted like the devil's work

I guess he didn't like the taste

So not so tasty

Allergies6%−0.05

dog had allergic reaction

triggered a severe reaction in both dogs

Worrying reaction

Love

Value For Money27%+1.69

Good price

reasonable price

Great value

Advertised Vs Actual Product17%+0.72

As advertised

As expected

Does what it says

Quality-Overall13%+0.45

Great tablets

Excellent product

No complaints

Ease Of Use12%+0.63

Easy to use

Its got measurements on it so easy to use

Easy to administer

Pet Friendly11%

Dog loves it

Works absolutely great I would definitely recommend these to any dog owners

Excellent for dogs

Return

0.0% Return rate 20% Fixable by listing

Size-Overall20%

the pills are big

Quite big

Small

Weight Light20%▁▁▁▁▁█
Certifications20%▁█▁▁▁▁
Instructions/User Manual/Troubleshooting20%▁█▁▁▁▁
Compatibility-Overall20%█▁▁▁▁▁

FAQ

Common Puppy Wormer questions

Answered from the same tracked data.