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Puppy Wormer

Fail

The top 5 products take 80% of clicks, so Puppy Wormer is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£117K/yr123K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
80%top-5 click share · 9 brands · 40 sellers

Flapen Score

Puppy Wormer against its category

The dotted line is the Pet Supplies average. Past it, Puppy Wormer is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Wormer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puppy Wormer 123K times last year and spent an estimated £117K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Jul–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
10.6%
Market size, estimated
£117Ka year
Peak month
October2.6× the quietest month
Top search term
puppy wormer38K searches a year

02 · Price

A sale here is worth £8.93.

Listings sell for £8.93 on average, from £4.05 to £24.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.93 that is £4K to £7K a year per listing.

Average price
£8.93under the $15 to $100 sweet spot
Price range
£4.05–£24.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #8 within Health Supplies. It carries 2,536 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
67%
Out of stock, average day
12.8%
Average rank
#8in Health Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,536per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Puppy Wormer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

40

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

7%

  • Drontal44%
  • FRONTLINE18%
  • Pet Shield11%
  • Johnsons11%
  • Beaphar5%
  • Itch4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Puppy Wormer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Puppy Wormer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • puppy wormer38K/yr
  • drontal puppy wormer liquid18K/yr
  • puppy wormer from 8 weeks15K/yr
  • puppy wormer from 2 weeks9K/yr
  • puppy worming tablets9K/yr
  • puppy worming syrup6K/yr
  • drontal puppy wormer6K/yr
  • puppy wormer from 12 weeks5K/yr
  • worming tablets for puppies7K/yr
  • wormer for puppies4K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Wormer

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
25%of negative reviews mention “Indigestion”
<0.1%of orders come back, a rate Amazon rounds to zero
“Causes terrible diarrhea and vomiting”
A buyer, on “Indigestion”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Puppy Wormer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data