How competitive is the Puppy Treats niche on Amazon United Kingdom?

16 brands and 117 sellers compete in Puppy Treats on Amazon United Kingdom. The top 5 Puppy Treats products take 63% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in Puppy Treats?

Puppy Treats buyers on Amazon United Kingdom complain most about Size-Overall, Hard Feel, Indigestion, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Puppy Treats niche?

Puppy Treats sells for £5.54 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.19–£26.94. The average incumbent carries 2,675 reviews — the moat a new listing must climb.

Puppy Treats

Puppy Treats shows low returns (0.0%), but pricing outside the sweet spot ($5.54 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Puppy Treats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Puppy Treats is a £320K/yr Amazon United Kingdom market (456K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 50/100.

Puppy Treats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.4% over the last 90 days and 12.6% of searches end in a purchase.

£320K

revenue / yr

Units sold / yr80K

Search volume / yr-4.4%456K

Conversion rate12.6%

Avg price£5.54

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers16 · 117

Top-5 product click share63%

Open market27%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Top Puppy Treats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pooch & Mutt - Puppy Beef Jerky Training Treats Pack of 1x80g

Price: £3.28
Rating: 4.6/5
Reviews: 783
Age: 1y ago

Wellness CORE Puppy Trainers 170g Chicken & Carrots Soft Dog Treats for Puppies Grain-Free Natural Hypoallergenic Protein-Rich High Meat Content Ideal Size for Training

Price: £2.61
Rating: 4.5/5
Reviews: 2,566
Age: 3y ago

Pet Munchies Chicken Dog Training Treats Grain Free Tasty Bites with Natural Real Meat Low in Fat 50g

Price: £1.25
Rating: 4.6/5
Reviews: 2,122
Age: 12y ago

Scrumbles Softies Chicken & Duck Training Treats 90g

Price: £1.64
Rating: 4.6/5
Reviews: 800
Age: 5y ago

Extra Select Puppy Bones Dog Treat Biscuits in a 1ltr Bucket (approx 340 biscuits)

Price: £3.97
Rating: 4.4/5
Reviews: 2,636
Age: 11y ago

Newest

by launch date

Wellness CORE Puppy Reward+ Digestion 170g Ocean Krill - Soft Puppy Treats for All Puppy Breeds Grain-Free Natural Hypoallergenic Protein-Rich High Fish Content Supports a Healthy Digestion

Price: £3.05
Rating: 4.4/5
Reviews: 18
Age: 5mo ago

Denzels All Natural Puppy Treats - Training Bites - Salmon & Peanut Butter (4 x 100g)

Price: £9.46
Rating: 4.7/5
Reviews: 22
Age: 1y ago

Pooch & Mutt - Puppy Beef Jerky Training Treats Pack of 1x80g

Price: £3.28
Rating: 4.6/5
Reviews: 783
Age: 1y ago

YEARS Dog Training Treats - Beef Raspberry & Spinach 90% Real Meat 75g

Price: £5.63
Rating: 4.7/5
Reviews: 92
Age: 1y ago

Coachi Natural Training Treats for Puppies Made in the UK | Chicken 100g

Price: £2.49
Rating: 4.5/5
Reviews: 664
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

117

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

23%

Pooch & Mutt28%
Wellness CORE25%
PET MUNCHIES9%
Scrumbles6%
Extra Select5%
Natures Deli4%

Puppy Treats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume456KCVR12.6%Products21Brands16Top 5 Brands73%OOS Rate1.7%Rating4.5★Reviews2,675Avg BSR#92

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Puppy Treats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

puppy treats208K/yr -3.1%10.6% conv.
puppy training treats69K/yr +0.6%11.2% conv.
puppy treats from 8 weeks51K/yr -0.1%12.5% conv.
wainwrights dog treats23K/yr -18.7%0.1% conv.
puppy treats from 12 weeks19K/yr -20.5%13.8% conv.
pooch and mutt puppy food18K/yr -25.4%8.9% conv.
pooch and mutt puppy8K/yr +11.1%7.0% conv.
puppy treats from 16 weeks8K/yr -7.5%13.4% conv.
puppy training treats from 8 weeks6K/yr +10.3%12.6% conv.
natural puppy treats6K/yr +4.3%6.3% conv.

What reviews say buyers love and hate about Puppy Treats

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Pet Friendly39%

“My dog loves it”

Size-Overall11%

“the right size”

Taste-Overall9%

“These are absolutely the best treats”

Value For Money8%

“Good for the price”

Quality-Overall5%

“Excellent product”

What buyers complain about

72% of reviews

Size-Overall24%

“Too big”

Hard Feel16%

“Hard not Soft treats”

Indigestion8%

“However it gave my puppy diarrhea even after slowly introducing it”

Value For Money8%

“are now terribly expensive”

Ease Of Chewing/Swallowing4%

“Hard for little dogs to chew”

Common Puppy Treats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Puppy Treats 50/100 on Amazon United Kingdom — Worth a look. The niche generates £320K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -4.4% over the last 90 days.