Puppy Treats
MaybeAn estimated 0.0% of orders come back. But products sell for $5.54 on average, outside the sweet spot, so Puppy Treats is a Maybe.
- Flapen Score
- 50 / 100Ranks 423 of 875 Pet Supplies niches · on the category median50
- Market size
- £320K/yr456K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 63%top-5 click share · 16 brands · 117 sellers
Flapen Score
Puppy Treats against its category
The dotted line is the Pet Supplies average. Past it, Puppy Treats is stronger. Inside it, weaker.
Market
The Puppy Treats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Puppy Treats 456K times last year and spent an estimated £320K. The top 5 brands take 73% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £320K a year.
- Searches, last 12 months
- 456K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £320Ka year
- Peak month
- October1.2× the quietest month
- Top search term
- puppy treats208K searches a year
02 · Price
A sale here is worth £5.54.
Listings sell for £5.54 on average, from £1.19 to £26.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £5.54 that is £11K to £14K a year per listing.
- Average price
- £5.54under the $15 to $100 sweet spot
- Price range
- £1.19–£26.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #92 within Treats. It carries 2,675 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #92in Treats
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,675per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Puppy Treats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pooch & Mutt - Puppy Beef Jerky Training Treats Pack of 1x80g
- Price
- £3.28
- Rating
- 4.6/5
- Reviews
- 783
- Age
- 1y ago

Wellness CORE Puppy Trainers 170g Chicken & Carrots Soft Dog Treats for Puppies Grain-Free Natural Hypoallergenic Protein-Rich High Meat Content Ideal Size for Training
- Price
- £2.61
- Rating
- 4.5/5
- Reviews
- 2,566
- Age
- 3y ago

Pet Munchies Chicken Dog Training Treats Grain Free Tasty Bites with Natural Real Meat Low in Fat 50g
- Price
- £1.25
- Rating
- 4.6/5
- Reviews
- 2,122
- Age
- 12y ago

Scrumbles Softies Chicken & Duck Training Treats 90g
- Price
- £1.64
- Rating
- 4.6/5
- Reviews
- 800
- Age
- 5y ago

Extra Select Puppy Bones Dog Treat Biscuits in a 1ltr Bucket (approx 340 biscuits)
- Price
- £3.97
- Rating
- 4.4/5
- Reviews
- 2,636
- Age
- 11y ago
Trending
estimated 90-day click momentum
Wellness CORE Puppy Reward+ Digestion 170g Ocean Krill - Soft Puppy Treats for All Puppy Breeds Grain-Free Natural Hypoallergenic Protein-Rich High Fish Content Supports a Healthy Digestion
- Price
- £3.05
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 5mo ago

Natures Deli Turkey & Sweet Potato Puppy Training Treats 100 g (1-Pack)
- Price
- £1.69
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 3y ago

YEARS Dog Training Treats - Beef Raspberry & Spinach 90% Real Meat 75g
- Price
- £5.63
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 1y ago

Extra Select Puppy Bones Dog Treat Biscuits in a 1ltr Bucket (approx 340 biscuits)
- Price
- £3.97
- Rating
- 4.4/5
- Reviews
- 2,636
- Age
- 11y ago

Denzels All Natural Puppy Treats - Training Bites - Salmon & Peanut Butter (4 x 100g)
- Price
- £9.46
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago
Newest
by launch date
Wellness CORE Puppy Reward+ Digestion 170g Ocean Krill - Soft Puppy Treats for All Puppy Breeds Grain-Free Natural Hypoallergenic Protein-Rich High Fish Content Supports a Healthy Digestion
- Price
- £3.05
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 5mo ago

Denzels All Natural Puppy Treats - Training Bites - Salmon & Peanut Butter (4 x 100g)
- Price
- £9.46
- Rating
- 4.7/5
- Reviews
- 22
- Age
- 1y ago

Pooch & Mutt - Puppy Beef Jerky Training Treats Pack of 1x80g
- Price
- £3.28
- Rating
- 4.6/5
- Reviews
- 783
- Age
- 1y ago

YEARS Dog Training Treats - Beef Raspberry & Spinach 90% Real Meat 75g
- Price
- £5.63
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 1y ago

Coachi Natural Training Treats for Puppies Made in the UK | Chicken 100g
- Price
- £2.49
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
117
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 99%
Open market
23%
- Pooch & Mutt28%
- Wellness CORE25%
- PET MUNCHIES9%
- Scrumbles6%
- Extra Select5%
- Natures Deli4%
Demand
Puppy Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Puppy Treats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puppy treats208K/yr
- puppy training treats69K/yr
- puppy treats from 8 weeks51K/yr
- wainwrights dog treats23K/yr
- puppy treats from 12 weeks19K/yr
- pooch and mutt puppy food18K/yr
- pooch and mutt puppy8K/yr
- puppy treats from 16 weeks8K/yr
- puppy training treats from 8 weeks6K/yr
- natural puppy treats6K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Treats
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Treats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









