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Puppy Treats

Maybe

Returns run at only 0.0% of orders. But products sell for $5.54 on average, outside the sweet spot, so Puppy Treats is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£320K/yr456K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
63%top-5 click share · 16 brands · 117 sellers

Flapen Score

Puppy Treats against its category

The dotted line is the Pet Supplies average. Past it, Puppy Treats is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puppy Treats 456K times last year and spent an estimated £320K. The top 5 brands take 73% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £320K a year.

Searches, last 12 months
456K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
12.6%
Market size, estimated
£320Ka year
Peak month
October1.2× the quietest month
Top search term
puppy treats208K searches a year

02 · Price

A sale here is worth £5.54.

Listings sell for £5.54 on average, from £1.19 to £26.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £5.54 that is £11K to £14K a year per listing.

Average price
£5.54under the $15 to $100 sweet spot
Price range
£1.19–£26.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #92 within Treats. It carries 2,675 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#92in Treats
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,675per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Puppy Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£64K£96K£128K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

117

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

23%

  • Pooch & Mutt28%
  • Wellness CORE25%
  • PET MUNCHIES9%
  • Scrumbles6%
  • Extra Select5%
  • Natures Deli4%

Demand

Puppy Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Puppy Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppy treats208K/yr
  • puppy training treats69K/yr
  • puppy treats from 8 weeks51K/yr
  • wainwrights dog treats23K/yr
  • puppy treats from 12 weeks19K/yr
  • pooch and mutt puppy food18K/yr
  • pooch and mutt puppy8K/yr
  • puppy treats from 16 weeks8K/yr
  • puppy training treats from 8 weeks6K/yr
  • natural puppy treats6K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.08

Too big

Very small

For small dogsx

Hard Feel16%−0.13

Hard not Soft treats

into hard little bits

Not soft

Indigestion8%−0.07

However it gave my puppy diarrhea even after slowly introducing it

Stomach upset

My dog has just had 48 hours of illness due to these

Value For Money8%+0.26

are now terribly expensive

Over priced

Not the cheapest

Ease Of Chewing/Swallowing4%

Hard for little dogs to chew

it seems every chew i looked at for him wasn't suitable for his age

they were too hard for her to chew

Love

Pet Friendly39%

My dog loves it

My dog is very happy

My puppys love these

Size-Overall11%−0.08

the right size

Good puppy size

Good treat for small dog in

Taste-Overall9%+0.23

These are absolutely the best treats

taste good

Excellent snack

Value For Money8%+0.26

Good for the price

Good value for money

Reasonable price

Quality-Overall5%+0.27

Excellent product

Good product great price Good variety

Very pleased wirh food good quality

FAQ

Common Puppy Treats questions

Answered from the same tracked data.