puppy treats
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($5.54 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good£320K£320K/yr · 456K searches
Price range
Okay£1.19–£26.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,675.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.54avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, puppy treats is a £320K/yr Amazon United Kingdom market (456K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
puppy treats market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £332K–£443K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 1.7%
- Avg brand age
- 57 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
117
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
23%
- Pooch & Mutt28%
- Wellness CORE25%
- PET MUNCHIES9%
- Scrumbles6%
- Extra Select5%
- Natures Deli4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top puppy treats search terms
- puppy treats208K/yr
- puppy training treats69K/yr
- puppy treats from 8 weeks51K/yr
- wainwrights dog treats23K/yr
- puppy treats from 12 weeks19K/yr
- pooch and mutt puppy food18K/yr
- pooch and mutt puppy8K/yr
- puppy treats from 16 weeks8K/yr
- puppy training treats from 8 weeks6K/yr
- natural puppy treats6K/yr
Top puppy treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pooch & Mutt - Puppy Beef Jerky Training Treats Pack of 1x80g
Pooch & Mutt£3.284.6★783 rev
Wellness CORE Puppy Trainers 170g Chicken & Carrots Soft Dog Treats for Puppies Grain-Free Natural Hypoallergenic Protein-Rich High Meat Content Ideal Size for Training
Wellness CORE£2.614.5★2,566 rev
Pet Munchies Chicken Dog Training Treats Grain Free Tasty Bites with Natural Real Meat Low in Fat 50g
PET MUNCHIES£1.254.6★2,122 rev
Scrumbles Softies Chicken & Duck Training Treats 90g
Scrumbles£1.644.6★800 rev
Extra Select Puppy Bones Dog Treat Biscuits in a 1ltr Bucket (approx 340 biscuits)
Extra Select£3.974.4★2,636 rev
Newest
by launch date
Wellness CORE Puppy Reward+ Digestion 170g Ocean Krill - Soft Puppy Treats for All Puppy Breeds Grain-Free Natural Hypoallergenic Protein-Rich High Fish Content Supports a Healthy Digestion
Wellness CORE£3.0518 rev
Denzels All Natural Puppy Treats - Training Bites - Salmon & Peanut Butter (4 x 100g)
Denzel's£9.4622 rev
Pooch & Mutt - Puppy Beef Jerky Training Treats Pack of 1x80g
Pooch & Mutt£3.28783 rev
YEARS Dog Training Treats - Beef Raspberry & Spinach 90% Real Meat 75g
Years£5.6392 rev
Coachi Natural Training Treats for Puppies Made in the UK | Chicken 100g
Coachi£2.49664 rev
Trending
90-day click momentumWellness CORE Puppy Reward+ Digestion 170g Ocean Krill - Soft Puppy Treats for All Puppy Breeds Grain-Free Natural Hypoallergenic Protein-Rich High Fish Content Supports a Healthy Digestion
Wellness CORE£3.054.4★
Natures Deli Turkey & Sweet Potato Puppy Training Treats 100 g (1-Pack)
Natures Deli£1.694.4★
YEARS Dog Training Treats - Beef Raspberry & Spinach 90% Real Meat 75g
Years£5.634.7★
Extra Select Puppy Bones Dog Treat Biscuits in a 1ltr Bucket (approx 340 biscuits)
Extra Select£3.974.4★
Denzels All Natural Puppy Treats - Training Bites - Salmon & Peanut Butter (4 x 100g)
Denzel's£9.464.7★
What buyers say about puppy treats
What buyers praise and complain about, mined from review topics.What buyers love
“My dog loves it”
“the right size”
“These are absolutely the best treats”
“Good for the price”
“Excellent product”
“Love these My picky dog loved them so much plan on getting more of It has a very nice smell to it like gravy”
“These calming treats are absolutely amazing”
“easy to chew”
“my puppy enjoyed them”
“Very clean ingredients”
What buyers complain about
“Too big”
“Hard not Soft treats”
“However it gave my puppy diarrhea even after slowly introducing it”
“are now terribly expensive”
“Hard for little dogs to chew”
“while others have smelled a little different”
“easy to break if needed”
“Wont be buying again as there is false information about the ingredients”
“upon receipt, I find the appearance not appealing at all”
“Neither good or bad”
Common questions
- Is puppy treats profitable to sell on Amazon United Kingdom?
- The niche generates £320K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the puppy treats niche?
- 16 brands and 117 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in puppy treats?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Indigestion. The return rate is 0.0%.
- When does demand for puppy treats peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the puppy treats niche?
- Listings span £1.19–£26.94; the average listing price is £5.54 (sweet spot $15–$100). The average incumbent carries 2,675 reviews — the moat a new listing must climb.