Puppy Starter Kit

Shoppers searched for this 519K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £358K a year.

Searches, last 12 months

519K

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

8.8%

Market size, estimated

£358Ka year

Peak month

November5.5× the quietest month

Top search term

puppy teething toys185K searches a year

Listings sell for £7.87 on average, from £2.41 to £18.31. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £7.87 that is £4K to £6K a year per listing.

Average price

£7.87under the $15 to $100 sweet spot

Price range

£2.41–£18.31

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #72 within Toys. It carries 5,243 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

97%

Out of stock, average day

4.6%

Average rank

#72in Toys

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,243per listing

Listings tracked

38

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months