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Puppy Shampoo

Fail

Prices span $3.29–$10.04, mostly outside the sweet spot, so Puppy Shampoo is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£141K/yr150K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
61%top-5 click share · 10 brands · 56 sellers

Flapen Score

Puppy Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Puppy Shampoo is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puppy Shampoo 150K times last year and spent an estimated £141K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
14.1%
Market size, estimated
£141Ka year
Peak month
September1.8× the quietest month
Top search term
puppy shampoo69K searches a year

02 · Price

A sale here is worth £6.69.

Listings sell for £6.69 on average, from £3.29 to £10.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.69 that is £5K to £7K a year per listing.

Average price
£6.69under the $15 to $100 sweet spot
Price range
£3.29–£10.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #30 within Grooming. It carries 5,110 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#30in Grooming
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,110per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Puppy Shampoo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

56

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

8%

  • BUGALUGS44%
  • Animology30%
  • FAITH IN NATURE6%
  • BURT'S BEES FOR PETS5%
  • Buddycare4%
  • I Am Natural3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Puppy Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Puppy Shampoo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • puppy shampoo69K/yr
  • puppy shampoo from 8 weeks39K/yr
  • animology dog shampoo20K/yr
  • puppy shampoo from 12 weeks14K/yr
  • animology8K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Shampoo

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Smell”
28%of negative reviews mention “Smell”
0.2%of orders come back
“Didn't like the smell”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Puppy Shampoo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data