Puppy Shampoo
FailPrices span $3.29–$10.04, mostly outside the sweet spot, so Puppy Shampoo is a Fail.
- Flapen Score
- 43 / 100Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 5043
- Market size
- £141K/yr150K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 56 sellers
Flapen Score
Puppy Shampoo against its category
The dotted line is the Pet Supplies average. Past it, Puppy Shampoo is stronger. Inside it, weaker.
Market
The Puppy Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Puppy Shampoo 150K times last year and spent an estimated £141K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
14.1% of searches ended in a purchase last week.
Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.
- Searches, last 12 months
- 150K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £141Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- puppy shampoo69K searches a year
02 · Price
A sale here is worth £6.69.
Listings sell for £6.69 on average, from £3.29 to £10.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.69 that is £5K to £7K a year per listing.
- Average price
- £6.69under the $15 to $100 sweet spot
- Price range
- £3.29–£10.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #30 within Grooming. It carries 5,110 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #30in Grooming
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,110per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Puppy Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Animology Puppy Love Mild Dog Shampoo 250 ml (Pack of 1)
- Price
- £3.29
- Rating
- 4.6/5
- Reviews
- 5,473
- Age
- 16y ago

BUGALUGS Baby Fresh Dog Shampoo grooming products for smelly dogs with baby powder scent Bugalug best puppy shampoo and conditioner for Dogs Sensitive Skin professional Pet (Puppy Shampoo 500ml)
- Price
- £9.87
- Rating
- 4.7/5
- Reviews
- 12,837
- Age
- 3y ago

BUGALUGS Baby Fresh Dog Shampoo grooming products for smelly dogs with baby powder scent best puppy shampoo Vegan pet shampoo professional (625ml)
- Price
- £9.88
- Rating
- 4.7/5
- Reviews
- 12,837
- Age
- 3y ago

Bugalugs Lavender & Chamomile 4-in-1 Dog Shampoo and Conditioner - Professional Pet Grooming for Smelly Puppies - Vegan Formula (625ml)
- Price
- £9.94
- Rating
- 4.7/5
- Reviews
- 2,909
- Age
- 3y ago

Burts Bees Tearless 2 in 1 Shampoo and Conditioner for Puppies with Buttermilk & Linseed Oil 473ml white
- Price
- £9.86
- Rating
- 4.5/5
- Reviews
- 30,044
- Age
- 13y ago
Trending
90-day click momentum
Animology Fox Poo Dog Shampoo 250ml
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 4,165
- Age
- 14y ago

I Am Natural Gentle Puppy Shampoo 250 ml
- Price
- £3.98
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 8y ago

BUGALUGS Baby Fresh Dog Shampoo grooming products for smelly dogs with baby powder scent Bugalug best puppy shampoo and conditioner for Dogs Sensitive Skin professional Pet (Puppy Shampoo 500ml)
- Price
- £9.87
- Rating
- 4.7/5
- Reviews
- 12,837
- Age
- 3y ago

Bugalugs Lavender & Chamomile 4-in-1 Dog Shampoo and Conditioner - Professional Pet Grooming for Smelly Puppies - Vegan Formula (625ml)
- Price
- £9.94
- Rating
- 4.7/5
- Reviews
- 2,909
- Age
- 3y ago

Burts Bees Tearless 2 in 1 Shampoo and Conditioner for Puppies with Buttermilk & Linseed Oil 473ml white
- Price
- £9.86
- Rating
- 4.5/5
- Reviews
- 30,044
- Age
- 13y ago
Newest
by launch date
Bugalugs Dog Shampoo Bath Brush & Cat Brush use wet or dry as grooming brush for grooming & bath bathing use alongside our shampoo for smelly dogs & cat shampoo
- Price
- £7.47
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 1y ago

Flea and Tick Dog Shampoo by Bugalugs Works on Smelly Puppies & Dogs Contains Neem Oil PH Balanced Vegan Used by Professional Groom
- Price
- £10.04
- Rating
- 4.4/5
- Reviews
- 2,860
- Age
- 2y ago

Bugalugs Lavender & Chamomile 4-in-1 Dog Shampoo and Conditioner - Professional Pet Grooming for Smelly Puppies - Vegan Formula (625ml)
- Price
- £9.94
- Rating
- 4.7/5
- Reviews
- 2,909
- Age
- 3y ago

BUGALUGS Oatmeal & Aloe Vera Dog Shampoo dog grooming shampoo products for smelly dogs with fragrance oatmeal puppy shampoo professional Vegan pet shampoo & conditioner (500ml)
- Price
- £9.97
- Rating
- 4.6/5
- Reviews
- 4,476
- Age
- 3y ago

BUGALUGS Baby Fresh Dog Shampoo grooming products for smelly dogs with baby powder scent Bugalug best puppy shampoo and conditioner for Dogs Sensitive Skin professional Pet (Puppy Shampoo 500ml)
- Price
- £9.87
- Rating
- 4.7/5
- Reviews
- 12,837
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
56
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
8%
- BUGALUGS44%
- Animology30%
- FAITH IN NATURE6%
- BURT'S BEES FOR PETS5%
- Buddycare4%
- I Am Natural3%
- Open — no brand owns it (4 brands, 8%)
Demand
Puppy Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
Search terms
Top Puppy Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puppy shampoo69K/yr
- puppy shampoo from 8 weeks39K/yr
- animology dog shampoo20K/yr
- puppy shampoo from 12 weeks14K/yr
- animology8K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Shampoo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't like the smell
smells absolutely Devine
there is a small smell
My puppy has been so itchy
caused skin irritation
Itchy dog
Doesn't work
Did not work as a flea killer
ineffective
Perhaps a little expensive
Pricey
not worth the money
Misleading and false advertising
Picture misleading
Not as advertised
Love
Long lasting smell
Amazing scent
Great fragrance
Good quality, fast delivery, and works perfectly
Excellent Product
Top quality that will last for ages
Good value for money
Good value
Good value for money
Silky Smooth
Soft
Gentle on skin
No irritation to the skin
Helps itchy skin
no irritation on eyes
Return
0.2% Return rate 7% Fixable by listing
the bottle was a bit wet maybe leaked
so it had leaked
Didn't like the smell
smells absolutely Devine
there is a small smell
Perhaps a little expensive
Pricey
not worth the money
Misleading and false advertising
Picture misleading
Not as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Shampoo questions
Answered from the same tracked data.









