Puppy Shampoo
FailPrices span $3.29–$10.04, mostly outside the sweet spot, so Puppy Shampoo is a Fail.
- Flapen Score
- 43 / 100Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 5043
- Market size
- £141K/yr150K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 56 sellers
Flapen Score
Puppy Shampoo against its category
The dotted line is the Pet Supplies average. Past it, Puppy Shampoo is stronger. Inside it, weaker.
Market
The Puppy Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Puppy Shampoo 150K times last year and spent an estimated £141K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 14.1% of those searches ended in a purchase.
Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.
- Searches, last 12 months
- 150K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 14.1%
- Market size, estimated
- £141Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- puppy shampoo69K searches a year
02 · Price
A sale here is worth £6.69.
Listings sell for £6.69 on average, from £3.29 to £10.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.69 that is £5K to £7K a year per listing.
- Average price
- £6.69under the $15 to $100 sweet spot
- Price range
- £3.29–£10.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #30 within Grooming. It carries 5,110 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #30in Grooming
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,110per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Puppy Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Animology Puppy Love Mild Dog Shampoo 250 ml (Pack of 1)
- Price
- £3.29
- Rating
- 4.6/5
- Reviews
- 5,473
- Age
- 16y ago

BUGALUGS Baby Fresh Dog Shampoo grooming products for smelly dogs with baby powder scent Bugalug best puppy shampoo and conditioner for Dogs Sensitive Skin professional Pet (Puppy Shampoo 500ml)
- Price
- £9.87
- Rating
- 4.7/5
- Reviews
- 12,837
- Age
- 3y ago

BUGALUGS Baby Fresh Dog Shampoo grooming products for smelly dogs with baby powder scent best puppy shampoo Vegan pet shampoo professional (625ml)
- Price
- £9.88
- Rating
- 4.7/5
- Reviews
- 12,837
- Age
- 3y ago

Bugalugs Lavender & Chamomile 4-in-1 Dog Shampoo and Conditioner - Professional Pet Grooming for Smelly Puppies - Vegan Formula (625ml)
- Price
- £9.94
- Rating
- 4.7/5
- Reviews
- 2,909
- Age
- 3y ago

Burts Bees Tearless 2 in 1 Shampoo and Conditioner for Puppies with Buttermilk & Linseed Oil 473ml white
- Price
- £9.86
- Rating
- 4.5/5
- Reviews
- 30,044
- Age
- 13y ago
Trending
estimated 90-day click momentum
Animology Fox Poo Dog Shampoo 250ml
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 4,165
- Age
- 14y ago

I Am Natural Gentle Puppy Shampoo 250 ml
- Price
- £3.98
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 8y ago

BUGALUGS Baby Fresh Dog Shampoo grooming products for smelly dogs with baby powder scent Bugalug best puppy shampoo and conditioner for Dogs Sensitive Skin professional Pet (Puppy Shampoo 500ml)
- Price
- £9.87
- Rating
- 4.7/5
- Reviews
- 12,837
- Age
- 3y ago

Bugalugs Lavender & Chamomile 4-in-1 Dog Shampoo and Conditioner - Professional Pet Grooming for Smelly Puppies - Vegan Formula (625ml)
- Price
- £9.94
- Rating
- 4.7/5
- Reviews
- 2,909
- Age
- 3y ago

Burts Bees Tearless 2 in 1 Shampoo and Conditioner for Puppies with Buttermilk & Linseed Oil 473ml white
- Price
- £9.86
- Rating
- 4.5/5
- Reviews
- 30,044
- Age
- 13y ago
Newest
by launch date
Bugalugs Dog Shampoo Bath Brush & Cat Brush use wet or dry as grooming brush for grooming & bath bathing use alongside our shampoo for smelly dogs & cat shampoo
- Price
- £7.47
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 1y ago

Flea and Tick Dog Shampoo by Bugalugs Works on Smelly Puppies & Dogs Contains Neem Oil PH Balanced Vegan Used by Professional Groom
- Price
- £10.04
- Rating
- 4.4/5
- Reviews
- 2,860
- Age
- 2y ago

Bugalugs Lavender & Chamomile 4-in-1 Dog Shampoo and Conditioner - Professional Pet Grooming for Smelly Puppies - Vegan Formula (625ml)
- Price
- £9.94
- Rating
- 4.7/5
- Reviews
- 2,909
- Age
- 3y ago

BUGALUGS Oatmeal & Aloe Vera Dog Shampoo dog grooming shampoo products for smelly dogs with fragrance oatmeal puppy shampoo professional Vegan pet shampoo & conditioner (500ml)
- Price
- £9.97
- Rating
- 4.6/5
- Reviews
- 4,476
- Age
- 3y ago

BUGALUGS Baby Fresh Dog Shampoo grooming products for smelly dogs with baby powder scent Bugalug best puppy shampoo and conditioner for Dogs Sensitive Skin professional Pet (Puppy Shampoo 500ml)
- Price
- £9.87
- Rating
- 4.7/5
- Reviews
- 12,837
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
56
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
8%
- BUGALUGS44%
- Animology30%
- FAITH IN NATURE6%
- BURT'S BEES FOR PETS5%
- Buddycare4%
- I Am Natural3%
- Open — no brand owns it (4 brands, 8%)
Demand
Puppy Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
Search terms
Top Puppy Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puppy shampoo69K/yr
- puppy shampoo from 8 weeks39K/yr
- animology dog shampoo20K/yr
- puppy shampoo from 12 weeks14K/yr
- animology8K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Shampoo
We read the reviews and the return reasons for every product selling here.
“Didn't like the smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









