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Puppy Pads 100 Pack

Maybe

An estimated 0.2% of orders come back. But the average product has 26,140 reviews to catch up to, so Puppy Pads 100 Pack is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£169K/yr120K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
65%top-5 click share · 14 brands · 35 sellers

Flapen Score

Puppy Pads 100 Pack against its category

The dotted line is the Pet Supplies average. Past it, Puppy Pads 100 Pack is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Pads 100 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puppy Pads 100 Pack 120K times last year and spent an estimated £169K. The top 5 brands take 76% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
13.3%
Market size, estimated
£169Ka year
Peak month
January1.7× the quietest month
Top search term
puppy pads 100 pack83K searches a year

02 · Price

A sale here is worth £10.57.

Listings sell for £10.57 on average, from £6.33 to £19.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.57 that is £5K to £8K a year per listing.

Average price
£10.57under the $15 to $100 sweet spot
Price range
£6.33–£19.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #20 within Litter & Housetraining. It carries 26,140 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
72%
Out of stock, average day
9.1%
Average rank
#20in Litter & Housetraining
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
26,140per listing
Listings tracked
18

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Puppy Pads 100 Pack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£67K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

35

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

20%

  • Amazon Basics41%
  • BARGAIN FACTORY16%
  • TBM7%
  • DrySmart7%
  • Harbour Housewares5%
  • PET'S HUB4%

Demand

Puppy Pads 100 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Puppy Pads 100 Pack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • puppy pads 100 pack83K/yr
  • puppy pads 1009K/yr
  • puppy training pads 100 pack10K/yr
  • 100 puppy pads8K/yr
  • training pads for dogs 100 pack6K/yr
  • dog pads 100 pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Pads 100 Pack

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
0.2%of orders come back
“To small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Puppy Pads 100 Pack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data