Is puppy pads 100 pack profitable to sell on Amazon United Kingdom?

The niche generates £169K/yr across 18 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the puppy pads 100 pack niche?

14 brands and 35 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in puppy pads 100 pack?

Top complaints mined from reviews: Size-Overall, Absorbency, Thickness. The return rate is 0.2%.

When does demand for puppy pads 100 pack peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the puppy pads 100 pack niche?

Listings span £6.33–£19.12; the average listing price is £10.57 (sweet spot $15–$100). The average incumbent carries 26,140 reviews — the moat a new listing must climb.

puppy pads 100 pack

Worth a look

Shows low returns (0.2%), but a deep review moat (26,140 avg reviews) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.57

avg listing price — sweet spot $15–$100

Market size

Okay£169K

£169K/yr · 120K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£6.33–£19.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

Review moat

Bad26,140.33

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, puppy pads 100 pack is a £169K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

puppy pads 100 pack market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £159K–£211K; units × avg price
Conversion rate: 13.3%
Avg BSR: #20
Page quality: 0%
Prime: 72%
Sponsored: 100%
Out of stock: 9.1%
Avg brand age: 50 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

Amazon Basics41%
BARGAIN FACTORY16%
TBM7%
DrySmart7%
Harbour Housewares5%
PET'S HUB4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top puppy pads 100 pack search terms

puppy pads 100 pack83K/yr -12.3%13.2% conv.
puppy pads 1009K/yr -3.1%10.5% conv.
puppy training pads 100 pack10K/yr -29.0%8.6% conv.
100 puppy pads8K/yr -22.7%8.9% conv.
training pads for dogs 100 pack6K/yr -41.5%7.8% conv.
dog pads 100 pack3K/yr -40.9%9.8% conv.

All search terms

Top puppy pads 100 pack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface Regular Blue Pack of 100

Amazon Basics£11.824.5★224,459 rev

Bargain Factory - Pet Potty Training Pads Pack of 100 for Dogs Puppy Pads - 5 Layers Super-Absorbent Waterproof - 56 x 56 cm - Disposable Puppy Pee Pads

BARGAIN FACTORY£11.244.3★1,571 rev

Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface Regular Pack of 50 Blue

Amazon Basics£7.204.5★224,458 rev

DrySmart 100 Pack Puppy Training Pads 56x56cm Large Puppy Pads Ultra-Absorbent & Leak-Proof 5-Layer Design Dog Mats for House Training Incontinence & Pee Protection

DrySmart£11.684.2★32 rev

Harbour Housewares 100x Disposable Puppy Pads - 60cm x 60cm - Large Absorbent Puppy Training Pads Leak-Proof Pee Pads for Dogs Cats Kittens Potty Training Mats

Harbour Housewares£11.484.4★136 rev

Newest

by launch date

Powools Puppy Training Pads 56 x 56 cm Super Absorbent 100 Pack

Powools£16.9130 rev

4mo ago

1ABOVE Heavy Duty Super Absorbent Fast Drying Puppy Training Pads | 5 Layers Leak Proof Design | Non-Woven Fabric | Water Resistance Back Sheet pack of 100 (BLUE 60X45 100 count)

1ABOVE£10.89114 rev

5mo ago

100pk Puppy Training Pads Premium Puppy Pads Perfect for Puppy Toilet Training Dog Training Pads for Puppy Training Ideal Indoor and Outdoor Pee Pads Dogs Absorbent Dog Pee Pad for your Furr Baby

SOL£8.624 rev

6mo ago

Small Size Puppy Pads (100 Pack 45x33cm) Disposable Dog Training Pads Highly Absorbent Quick-Dry Surface for Puppies Kitten Hamster Small Pets

SOKANA£8.0613 rev

6mo ago

PETS HUB Dog & Puppy Training Pads 100 Pack Super-Absorbent Large Puppy Pads Leak-Proof Heavy Duty Dog Mats Anti-Slip and Disposable Dog Pee Pads (56 x 56 cm) (Pack of 100)

PET'S HUB£11.2455 rev

11mo ago

What buyers say about puppy pads 100 pack

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good and solid items”

Absorbency18%

“They absorb all liquid”

Value For Money18%

“Good value for money”

Size-Overall11%

“Decent size”

Advertised Vs Actual Product5%

“just as advertised”

Leak-Proof4%

“Leak proof”

Ease Of Use4%

“Easy to use”

Water Resistance2%

“waterproof sturdy”

Pet Friendly2%

“Great for my puppy”

Thickness2%

“The pads are large and quite thick,perfect for cats in litter trays if you cant or dont want to be hauling litter into your bins”

What buyers complain about

Size-Overall18%

“To small”

Absorbency12%

“Not very absorbent”

Thickness11%

“they are thinner than I expected”

Quality-Overall10%

“Bad quality cheaply made”

Leak-Proof10%

“Leak”

Value For Money7%

“Could be a little cheaper”

Water Resistance5%

“Not waterproof”

Moist/Dry3%

“They are not quick dry”

Thin2%

“Very thin compared to the ones I bought in the shops”

Adhesion/Stickiness2%

“No sticky pads, just slide all over place”

Top return reasons

Size-Overall44%

Leak-Proof7%

Quality-Overall7%

Absorbency6%

Thin6%

Advertised Vs Actual Product4%

Adhesion/Stickiness4%

Value For Money3%

Functionality-Overall3%

Thickness3%

Common questions

Is puppy pads 100 pack profitable to sell on Amazon United Kingdom?: The niche generates £169K/yr across 18 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the puppy pads 100 pack niche?: 14 brands and 35 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in puppy pads 100 pack?: Top complaints mined from reviews: Size-Overall, Absorbency, Thickness. The return rate is 0.2%.
When does demand for puppy pads 100 pack peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the puppy pads 100 pack niche?: Listings span £6.33–£19.12; the average listing price is £10.57 (sweet spot $15–$100). The average incumbent carries 26,140 reviews — the moat a new listing must climb.