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Puppy Pads 100 Pack

Maybe

Returns run at only 0.2% of orders. But the average product has 26,140 reviews to catch up to, so Puppy Pads 100 Pack is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£169K/yr120K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
65%top-5 click share · 14 brands · 35 sellers

Flapen Score

Puppy Pads 100 Pack against its category

The dotted line is the Pet Supplies average. Past it, Puppy Pads 100 Pack is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Pads 100 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puppy Pads 100 Pack 120K times last year and spent an estimated £169K. The top 5 brands take 76% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
13.3%
Market size, estimated
£169Ka year
Peak month
January1.7× the quietest month
Top search term
puppy pads 100 pack83K searches a year

02 · Price

A sale here is worth £10.57.

Listings sell for £10.57 on average, from £6.33 to £19.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.57 that is £5K to £8K a year per listing.

Average price
£10.57under the $15 to $100 sweet spot
Price range
£6.33–£19.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #20 within Litter & Housetraining. It carries 26,140 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
72%
Out of stock, average day
9.1%
Average rank
#20in Litter & Housetraining
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
26,140per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Puppy Pads 100 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£67K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

35

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

  • Amazon Basics41%
  • BARGAIN FACTORY16%
  • TBM7%
  • DrySmart7%
  • Harbour Housewares5%
  • PET'S HUB4%

Demand

Puppy Pads 100 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Puppy Pads 100 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppy pads 100 pack83K/yr
  • puppy pads 1009K/yr
  • puppy training pads 100 pack10K/yr
  • 100 puppy pads8K/yr
  • training pads for dogs 100 pack6K/yr
  • dog pads 100 pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Pads 100 Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.06

To small

NOT FIT FOR PURPOSE

Bigger than others

Absorbency12%+0.70

Not very absorbent

These pads are not absorbent

Didnt absorb anything

Thickness11%−0.11

they are thinner than I expected

They aren't very thick you do have to double them up

Pads are too thin

Quality-Overall10%+1.08

Bad quality cheaply made

Flimsy, poor quality avoid

Not good quality

Leak-Proof10%

Leak

leak through

Sometimes have a leak at the edges

Love

Quality-Overall19%+1.08

Good and solid items

Good quality puppy pads

Excellent product

Absorbency18%+0.70

They absorb all liquid

Good absorption

Super absorbent

Value For Money18%+1.41

Good value for money

Excellent value for money

Good price

Size-Overall11%−0.06

Decent size

size as stated

Happy with size

Advertised Vs Actual Product5%+0.39

just as advertised

does the job

Does what it says

Return

0.2% Return rate 55% Fixable by listing

Size-Overall44%▅▅▆█▆▆

To small

NOT FIT FOR PURPOSE

Bigger than others

Leak-Proof7%▇▆█▄▅▃

Leak

leak through

Sometimes have a leak at the edges

Quality-Overall7%▄▄▄▂█▄

Bad quality cheaply made

Flimsy, poor quality avoid

Not good quality

Absorbency6%█▃▄▃▂█

Not very absorbent

These pads are not absorbent

Didnt absorb anything

Thin6%▃█▆▇▄█

Very thin compared to the ones I bought in the shops

However, they're a little thin so need changing more frequently

Thin not heavy heavy duty

FAQ

Common Puppy Pads 100 Pack questions

Answered from the same tracked data.