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Puppy Flea Treatment

Maybe

Returns run at only 0.1% of orders. But prices span $4.96–$17.73, mostly outside the sweet spot, so Puppy Flea Treatment is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£209K/yr144K searches / yr
90-day growth
+25.3%search demand this quarter
Competition
53%top-5 click share · 12 brands · 88 sellers

Flapen Score

Puppy Flea Treatment against its category

The dotted line is the Pet Supplies average. Past it, Puppy Flea Treatment is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Flea Treatment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puppy Flea Treatment 144K times last year and spent an estimated £209K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £209K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+25.3%
Conversion, latest week
15.0%
Market size, estimated
£209Ka year
Peak month
August2.4× the quietest month
Top search term
puppy flea treatment30K searches a year

02 · Price

A sale here is worth £9.64.

Listings sell for £9.64 on average, from £4.96 to £17.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £9.64 that is £5K to £7K a year per listing.

Average price
£9.64under the $15 to $100 sweet spot
Price range
£4.96–£17.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Flea & Tick Control. It carries 6,684 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#29in Flea & Tick Control
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,684per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Puppy Flea Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

88

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

13%

  • Beaphar25%
  • Bob Martin22%
  • Johnsons17%
  • Naqua Ltd9%
  • FRONTLINE8%
  • Itch5%
  • Open — no brand owns it (6 brands, 13%)

Demand

Puppy Flea Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Puppy Flea Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppy flea treatment30K/yr
  • flea treatment for small dogs18K/yr
  • small dog flea treatment18K/yr
  • dog flea treatment small dog19K/yr
  • flea treatment for dogs small18K/yr
  • puppy flea treatment from 8 weeks13K/yr
  • flea treatment for puppies9K/yr
  • flea and tick treatment for small dogs3K/yr
  • small dog flea and tick treatment3K/yr
  • puppy flea and worm treatment5K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Flea Treatment

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall46%−0.43

This does not work on our cats

Doesn't work

Not effective

Value For Money15%+0.54

Its expensive to

Costly

Its more expensive

Allergies12%−0.01

caused skin irritation

My dogs have been scratching

Itchy

Quality-Overall6%+0.93

Absolutely rubbish

Garbage product that does not work

Overall not about a quality product

Indigestion2%−0.02

made my dog so ill he was vomiting blood

2 weeks later my miniature dachshund still has fleas

Love

Quality-Overall20%+0.93

Good quality, fast delivery, and works perfectly

These tablets are very good

Excellent product

Value For Money19%+0.54

not expensive

Good value for money

Good for the money

Smell18%+1.10

Neutral smell

Love the smell

Dogs smelling good and fresh

Advertised Vs Actual Product12%+0.67

As advertised

Item as described

Does what it says

Ease Of Use9%+0.55

Easy to use

Its easy to apply

Easy to do and to store

Return

0.1% Return rate 15% Fixable by listing

Leak-Proof58%▃█▄▅▂▆
Functionality-Overall15%█▁▅▁█▄

This does not work on our cats

Doesn't work

Not effective

Size-Overall8%▆▁▁█▃▂

Large

The tablets are only small so I placed them in a bit of meat

Advertised Vs Actual Product7%▁▁▅▁█▁
Ingredients-Overall3%▁▁▅▁█▁

False ingrediant

This shows ingredient Fipronil on description which is not correct as flea table does not contain this ingredient

the main ingredient only kills live fleas

FAQ

Common Puppy Flea Treatment questions

Answered from the same tracked data.