Puppy Essentials
FailPrices span $4.28–$11.89, mostly outside the sweet spot, so Puppy Essentials is a Fail.
- Flapen Score
- 38 / 100Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 5038
- Market size
- £62K/yr58K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 60 sellers
Flapen Score
Puppy Essentials against its category
The dotted line is the Pet Supplies average. Past it, Puppy Essentials is stronger. Inside it, weaker.
Market
The Puppy Essentials market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Puppy Essentials 58K times last year and spent an estimated £62K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
14.2% of searches ended in a purchase last week.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 14.2%
- Market size, estimated
- £62Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- puppy teething chews20K searches a year
02 · Price
A sale here is worth £7.48.
Listings sell for £7.48 on average, from £4.28 to £11.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £7.48 that is £6K to £7K a year per listing.
- Average price
- £7.48under the $15 to $100 sweet spot
- Price range
- £4.28–£11.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Health Supplies. It carries 9,219 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #82in Health Supplies
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,219per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Puppy Essentials products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VETIQ Fast Pain Relief Teething Gel With Applicator Relieves Irritation & Helps Reduce Unwanted Chewing For Dogs & Puppies 4+ Week 50 g (Pack of 1)
- Price
- £5.64
- Rating
- 4.4/5
- Reviews
- 5,820
- Age
- 17y ago

VETIQ Healthy Dental Soothing Teething Puppy Vitamin Treats (80 Servings)
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 322
- Age
- 5y ago

N-Bone Puppy Teething Treat 3.74 oz Size:Pack of 1
- Price
- £8.55
- Rating
- 4.5/5
- Reviews
- 22,605
- Age
- 11y ago

WHIMZEES Puppy Stix XS/S 28 Pieces Dog Dental Stix Size XS/S Dog Dental Sticks for Extra Small and Small Breeds Natural and Grain Free Rawhide-Free Vegetarian No Added Sugar
- Price
- £4.28
- Rating
- 4.5/5
- Reviews
- 8,380
- Age
- 3y ago

Nylabone Puppy Dog Teething Colour Change Freezer Bone Dog Chew Toy Lamb & Apple Flavour Small for Puppies Up to 11 kg
- Price
- £6.86
- Rating
- 4.2/5
- Reviews
- 7,763
- Age
- 7y ago
Trending
90-day click momentum
N-Bone Puppy Teething Rings Chicken Flavor 6 count
- Price
- £11.89
- Rating
- 4.5/5
- Reviews
- 36,592
- Age
- 13y ago

Pawaboo Pet Teether Cooling Chew Toys 2 Pack Freezable Teething Toy for Puppies Watermelon and Pineapple Shape Freeze Interactive Toys in Summer Frozen Dog Treat Training Tools for Dogs
- Price
- £8.19
- Rating
- 3.8/5
- Reviews
- 1,999
- Age
- 5y ago

Nylabone Puppy Dog Teething Colour Change Freezer Bone Dog Chew Toy Lamb & Apple Flavour Small for Puppies Up to 11 kg
- Price
- £6.86
- Rating
- 4.2/5
- Reviews
- 7,763
- Age
- 7y ago

Himmaleh Yak Chews for Dogs - Dog chews for dogs small and puppies (pack of 4) - Protein Rich Dog Chews Long Lasting Natural - Yak Milk Chews - Yak Bars for Dogs - Healthy Yak Snack for small Breeds
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 1,345
- Age
- 4y ago

VETIQ Healthy Dental Soothing Teething Puppy Vitamin Treats (80 Servings)
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 322
- Age
- 5y ago
Newest
by launch date
WHIMZEES Puppy Stix XS/S 28 Pieces Dog Dental Stix Size XS/S Dog Dental Sticks for Extra Small and Small Breeds Natural and Grain Free Rawhide-Free Vegetarian No Added Sugar
- Price
- £4.28
- Rating
- 4.5/5
- Reviews
- 8,380
- Age
- 3y ago

Himmaleh Yak Chews for Dogs - Dog chews for dogs small and puppies (pack of 4) - Protein Rich Dog Chews Long Lasting Natural - Yak Milk Chews - Yak Bars for Dogs - Healthy Yak Snack for small Breeds
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 1,345
- Age
- 4y ago

Pawaboo Pet Teether Cooling Chew Toys 2 Pack Freezable Teething Toy for Puppies Watermelon and Pineapple Shape Freeze Interactive Toys in Summer Frozen Dog Treat Training Tools for Dogs
- Price
- £8.19
- Rating
- 3.8/5
- Reviews
- 1,999
- Age
- 5y ago

VETIQ Healthy Dental Soothing Teething Puppy Vitamin Treats (80 Servings)
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 322
- Age
- 5y ago

Nylabone Puppy Dog Teething Colour Change Freezer Bone Dog Chew Toy Lamb & Apple Flavour Small for Puppies Up to 11 kg
- Price
- £6.86
- Rating
- 4.2/5
- Reviews
- 7,763
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
60
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
3%
- VETIQ63%
- N-Bone10%
- Nylabone10%
- WHIMZEES6%
- Pawaboo4%
- Rosewood3%
- Open — no brand owns it (1 brand, 3%)
Demand
Puppy Essentials search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.1×
Search terms
Top Puppy Essentials search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puppy teething chews20K/yr
- puppy teething gel13K/yr
- puppy teething toys freezable8K/yr
- puppy teething ring4K/yr
- dog teething5K/yr
- dog teething gel4K/yr
- teething gel for puppies4K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Essentials
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not durable as stated
Doesn't last
Not very durable
Im not sure if it actually makes any difference
Didnt seem to work
Not sure this is effective
quite expensive
Not worth the money
Waste of money
Much smaller than you might think
my only concern is with them being so small
Tiny chews never a medium size 2 of that
Chew dticks
it seems every chew i looked at for him wasn't suitable for his age
Love
My puppys love these
Good for puppy
Puppy loves it
Helps with Teething
Great for a teething pup
Amazing for teething dogs
it helps with redirecting away from things we don't want chewed
Puppy loves them 🐶 Very happy with these chews
Decent chews
Great size for small dogs
Great for small puppy's
Good puppy size
Very durable and a good size
it certainly achieved its main purpose while it lasted
Long lasting
Return
0.1% Return rate 53% Fixable by listing
Much smaller than you might think
my only concern is with them being so small
Tiny chews never a medium size 2 of that
quite expensive
Not worth the money
Waste of money
Im not sure if it actually makes any difference
Didnt seem to work
Not sure this is effective
Not durable as stated
Doesn't last
Not very durable
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Essentials questions
Answered from the same tracked data.









