Puppy Collars

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months

365K

Growth, 90 days vs prior 90

+9.6%

Conversion, latest week

3.9%

Market size, estimated

£84Ka year

Peak month

August1.2× the quietest month

Top search term

puppy collar181K searches a year

Listings sell for £5.88 on average, from £3.15 to £15.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £5.88 that is £588 to £1K a year per listing.

Average price

£5.88under the $15 to $100 sweet spot

Price range

£3.15–£15.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£588–£1K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #110 within Collars, Harnesses & Leads. It carries 6,520 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

97%

Out of stock, average day

4.4%

Average rank

#110in Collars, Harnesses & Leads

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,520per listing

Listings tracked

36

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months