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Puppy Chews

Maybe

An estimated 0.1% of orders come back. But products sell for $6.83 on average, outside the sweet spot, so Puppy Chews is a Maybe.

Flapen Score
55
55 / 100
Top 28% of 875 Pet Supplies niches · +5 vs the category median of 50
Market size
£124K/yr179K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
45%top-5 click share · 23 brands · 96 sellers

Flapen Score

Puppy Chews against its category

The dotted line is the Pet Supplies average. Past it, Puppy Chews is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Chews market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puppy Chews 179K times last year and spent an estimated £124K. The top 5 brands take 58% of clicks. Demand peaks in Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
10.2%
Market size, estimated
£124Ka year
Peak month
September3.3× the quietest month
Top search term
puppy chews47K searches a year

02 · Price

A sale here is worth £6.83.

Listings sell for £6.83 on average, from £2.07 to £20.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.83 that is £2K to £3K a year per listing.

Average price
£6.83under the $15 to $100 sweet spot
Price range
£2.07–£20.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #59 within Health Supplies. It carries 3,516 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#59in Health Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,516per listing
Listings tracked
35

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Puppy Chews products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

96

Est. top-5 brand share

58%

Top 20: 98%

Est. top-5 click share

45%

Top 20: 87%

Open market

35%

  • WHIMZEES13%
  • N-Bone13%
  • Bamboodles12%
  • Nylabone11%
  • Pooch & Mutt9%
  • Himmaleh8%

Demand

Puppy Chews search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 3.3×

Search terms

Top Puppy Chews search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • puppy chews47K/yr
  • puppy chews from 8 weeks30K/yr
  • puppy chew23K/yr
  • puppy teething chews20K/yr
  • puppy chews from 12 weeks14K/yr
  • puppy bones12K/yr
  • puppy chew sticks7K/yr
  • natural puppy chews4K/yr
  • puppy bone5K/yr
  • chews for puppies4K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Chews

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Pet Friendly”
12%of negative reviews mention “Size-Overall”
0.1%of orders come back
“as small sticks”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Puppy Chews questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data