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Puppy Chews

Maybe

Returns run at only 0.1% of orders. But products sell for $6.83 on average, outside the sweet spot, so Puppy Chews is a Maybe.

Flapen Score
55
55 / 100
Top 28% of 875 Pet Supplies niches · +5 vs the category median of 50
Market size
£124K/yr179K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
45%top-5 click share · 23 brands · 96 sellers

Flapen Score

Puppy Chews against its category

The dotted line is the Pet Supplies average. Past it, Puppy Chews is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Chews market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puppy Chews 179K times last year and spent an estimated £124K. The top 5 brands take 58% of clicks. Demand peaks in Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
10.2%
Market size, estimated
£124Ka year
Peak month
September3.3× the quietest month
Top search term
puppy chews47K searches a year

02 · Price

A sale here is worth £6.83.

Listings sell for £6.83 on average, from £2.07 to £20.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.83 that is £2K to £3K a year per listing.

Average price
£6.83under the $15 to $100 sweet spot
Price range
£2.07–£20.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #59 within Health Supplies. It carries 3,516 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#59in Health Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,516per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Puppy Chews products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

96

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

45%

Top 20: 87%

Open market

35%

  • WHIMZEES13%
  • N-Bone13%
  • Bamboodles12%
  • Nylabone11%
  • Pooch & Mutt9%
  • Himmaleh8%

Demand

Puppy Chews search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 3.3×

Search terms

Top Puppy Chews search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppy chews47K/yr
  • puppy chews from 8 weeks30K/yr
  • puppy chew23K/yr
  • puppy teething chews20K/yr
  • puppy chews from 12 weeks14K/yr
  • puppy bones12K/yr
  • puppy chew sticks7K/yr
  • natural puppy chews4K/yr
  • puppy bone5K/yr
  • chews for puppies4K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Chews

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.10

as small sticks

Quite small

Quite large in size

Value For Money11%−0.07

Overpriced

a bit pricey

quite expensive

Ease Of Chewing/Swallowing10%+0.40

Not suitable to strong chewers

Very Very hard chews

Well to be honest they are not long lasting my jackchi took 5 mins to eat 1 chew

Hard Feel8%−0.09

Hard

Way too hard for a puppy

Very hard little stick

Smell7%−0.05

Too smelly

Bag came open and the sticks smelled like they had gone off and looked moldy

strange smell too

Love

Pet Friendly35%

Dog loves it

My puppys love these

Happy dog

Ease Of Chewing/Swallowing12%+0.40

Best chew toy

Good chews,

Yummy chew

Value For Money8%−0.07

Good for the price

Good value for money

Good value for money

Quality-Overall6%+0.07

They are a great price for how well made they are

The quality of these yak milk chews is good

Excellent product

Size-Overall6%−0.10

Nice size

Good puppy size

Great size for small dogs

Return

0.1% Return rate 72% Fixable by listing

Size-Overall61%▇█▅▆▅▅

as small sticks

Quite small

Quite large in size

Hard Feel7%▁▁▁▁█▁

Hard

Way too hard for a puppy

Very hard little stick

Value For Money5%▁▁▁█▁▁

Overpriced

a bit pricey

quite expensive

Advertised Vs Actual Product5%▁▁█▁▁▇

If you are going to send a different product then you should update the image that goes with the product as this is simply misleading

Completely misleading, these are not as they are described nor do they reflect the pictures, I question whether the content is true too

Totally not like the picture

Defective Material/Parts4%

FAQ

Common Puppy Chews questions

Answered from the same tracked data.