Puppy Chews
MaybeReturns run at only 0.1% of orders. But products sell for $6.83 on average, outside the sweet spot, so Puppy Chews is a Maybe.
- Flapen Score
- 55 / 100Top 28% of 875 Pet Supplies niches · +5 vs the category median of 5055
- Market size
- £124K/yr179K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 45%top-5 click share · 23 brands · 96 sellers
Flapen Score
Puppy Chews against its category
The dotted line is the Pet Supplies average. Past it, Puppy Chews is stronger. Inside it, weaker.
Market
The Puppy Chews market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Puppy Chews 179K times last year and spent an estimated £124K. The top 5 brands take 58% of clicks. Demand peaks in Sep. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
10.2% of searches ended in a purchase last week.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £124Ka year
- Peak month
- September3.3× the quietest month
- Top search term
- puppy chews47K searches a year
02 · Price
A sale here is worth £6.83.
Listings sell for £6.83 on average, from £2.07 to £20.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.83 that is £2K to £3K a year per listing.
- Average price
- £6.83under the $15 to $100 sweet spot
- Price range
- £2.07–£20.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #59 within Health Supplies. It carries 3,516 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #59in Health Supplies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,516per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Puppy Chews products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
N-Bone Puppy Teething Treat 3.74 oz Size:Pack of 1
- Price
- £8.55
- Rating
- 4.5/5
- Reviews
- 22,605
- Age
- 11y ago

WHIMZEES Puppy Stix XS/S 28 Pieces Dog Dental Stix Size XS/S Dog Dental Sticks for Extra Small and Small Breeds Natural and Grain Free Rawhide-Free Vegetarian No Added Sugar
- Price
- £4.28
- Rating
- 4.5/5
- Reviews
- 8,380
- Age
- 3y ago

Nylabone Puppy Starter Kit Pack of 3 Dental Dog Chew Bones Teething Gentle Graduate Small for Puppies Up to 11 kg
- Price
- £9.96
- Rating
- 4.4/5
- Reviews
- 5,763
- Age
- 9y ago

Himmaleh Yak Chews for Dogs - Dog chews for dogs small and puppies (pack of 4) - Protein Rich Dog Chews Long Lasting Natural - Yak Milk Chews - Yak Bars for Dogs - Healthy Yak Snack for small Breeds
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 1,345
- Age
- 4y ago

Dragonfly Products | 100% Air-Dried Natural Lamb Ears | Grain and Gluten Free | Healthy High Protein Chews for Dental Health | 150g | For Dogs and Puppies over 8 weeks
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago
Trending
90-day click momentum
Herdies Yak Chews For Dogs | Long Lasting Chews For Puppies & Small Dogs | 100% Natural Himalayan Chews with Turmeric | Puppy Teething Chews | Dental Dog Chews | Small 5 Pack
- Price
- £14.95
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 3mo ago

Bamboodles Dog Chew Toy Small | Beef Flavour | Long Lasting Chew toy for Small Dogs | Durable and Safe Daily Chew
- Price
- £4.18
- Rating
- 4.4/5
- Reviews
- 4,116
- Age
- 5y ago

Bamboodles T-Bone Dog Chew Toy Small | Chicken Flavour | Long Lasting Chew toy for Small Dogs | Durable Chew Toy to Satisfy Chewing Instincts
- Price
- £3.80
- Rating
- 4.4/5
- Reviews
- 4,116
- Age
- 5y ago

Pooch & Mutt - Cheddar Cheese Dog Dental Sticks (Small Sticks) Dog Dental Chew for Teeth and Gums Cleaning 1 pack of 7 sticks (packaging may vary)
- Price
- £2.87
- Rating
- 4.3/5
- Reviews
- 432
- Age
- 12y ago

Himmaleh Yak Chews for Dogs - Dog chews for dogs small and puppies (pack of 4) - Protein Rich Dog Chews Long Lasting Natural - Yak Milk Chews - Yak Bars for Dogs - Healthy Yak Snack for small Breeds
- Price
- £8.24
- Rating
- 4.4/5
- Reviews
- 1,345
- Age
- 4y ago
Newest
by launch date
Herdies Yak Chews For Dogs | Long Lasting Chews For Puppies & Small Dogs | 100% Natural Himalayan Chews with Turmeric | Puppy Teething Chews | Dental Dog Chews | Small 5 Pack
- Price
- £14.95
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 3mo ago

Bamboodles T-Bone Dog Chew Toy Small | Cheese Flavour | Long Lasting Natural Dog Chew for Small Dogs and Puppies | Durable Safe and Satisfying Chew Stick
- Price
- £4.56
- Rating
- 4.4/5
- Reviews
- 4,116
- Age
- 11mo ago

Dragonfly Products | 100% Air-Dried Natural Lamb Ears | Grain and Gluten Free | Healthy High Protein Chews for Dental Health | 150g | For Dogs and Puppies over 8 weeks
- Price
- £8.32
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 1y ago

Leos Lamb Braids for Dogs | 200g | Premium Natural Dog Chews | Long Lasting Dog Chews that Support Healthy Dental Hygiene | 100% Natural | Dog & Puppy Chews | Hypoallergenic Braided Lamb skin
- Price
- £11.67
- Rating
- 4.4/5
- Reviews
- 182
- Age
- 2y ago

Bugalugs Himalayan Yak Chews for dogs are 100% natural dog treats & puppy treats - Dog dental sticks yak chew are a long lasting healthy dental sticks dogs for Plaque Off & Tartar
- Price
- £8.55
- Rating
- 4.3/5
- Reviews
- 1,258
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
96
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
45%
Top 20: 87%
Open market
35%
- WHIMZEES13%
- N-Bone13%
- Bamboodles12%
- Nylabone11%
- Pooch & Mutt9%
- Himmaleh8%
Demand
Puppy Chews search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 3.3×
Search terms
Top Puppy Chews search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puppy chews47K/yr
- puppy chews from 8 weeks30K/yr
- puppy chew23K/yr
- puppy teething chews20K/yr
- puppy chews from 12 weeks14K/yr
- puppy bones12K/yr
- puppy chew sticks7K/yr
- natural puppy chews4K/yr
- puppy bone5K/yr
- chews for puppies4K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Chews
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
as small sticks
Quite small
Quite large in size
Overpriced
a bit pricey
quite expensive
Not suitable to strong chewers
Very Very hard chews
Well to be honest they are not long lasting my jackchi took 5 mins to eat 1 chew
Hard
Way too hard for a puppy
Very hard little stick
Too smelly
Bag came open and the sticks smelled like they had gone off and looked moldy
strange smell too
Love
Dog loves it
My puppys love these
Happy dog
Best chew toy
Good chews,
Yummy chew
Good for the price
Good value for money
Good value for money
They are a great price for how well made they are
The quality of these yak milk chews is good
Excellent product
Nice size
Good puppy size
Great size for small dogs
Return
0.1% Return rate 72% Fixable by listing
as small sticks
Quite small
Quite large in size
Hard
Way too hard for a puppy
Very hard little stick
Overpriced
a bit pricey
quite expensive
If you are going to send a different product then you should update the image that goes with the product as this is simply misleading
Completely misleading, these are not as they are described nor do they reflect the pictures, I question whether the content is true too
Totally not like the picture
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Chews questions
Answered from the same tracked data.









