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Puppy Bowl

Fail

Shoppers spend only $47K a year here, so Puppy Bowl is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£47K/yr137K searches / yr
90-day growth
+6.8%search demand this quarter
Competition
44%top-5 click share · 24 brands · 45 sellers

Flapen Score

Puppy Bowl against its category

The dotted line is the Pet Supplies average. Past it, Puppy Bowl is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppy Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puppy Bowl 137K times last year and spent an estimated £47K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
4.2%
Market size, estimated
£47Ka year
Peak month
November1.6× the quietest month
Top search term
puppy bowls51K searches a year

02 · Price

A sale here is worth £8.24.

Listings sell for £8.24 on average, from £1.33 to £17.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.24 that is £824 to £2K a year per listing.

Average price
£8.24under the $15 to $100 sweet spot
Price range
£1.33–£17.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£824–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #113 within Cats. It carries 2,454 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#113in Cats
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,454per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Puppy Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

45

Top-5 brand share

49%

Top 20: 98%

Top-5 click share

44%

Top 20: 90%

Open market

44%

  • Hubulk15%
  • pecute10%
  • KuTi Kai9%
  • LaiEdua8%
  • maruisil7%
  • TRIXIE7%

Demand

Puppy Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Puppy Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppy bowls51K/yr
  • puppy bowls from 8 weeks20K/yr
  • puppy bowl18K/yr
  • puppy feeding bowls16K/yr
  • puppy food bowls14K/yr
  • puppy water bowl8K/yr
  • puppy dog bowls7K/yr
  • puppy food bowl4K/yr

Reviews and returns

What reviews say buyers love and hate about Puppy Bowl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.17

.Bowl too small for amount of food

But it is huge

To small

Time Taken11%+0.86

Slow feed

Slows dog feeding

Slower eating

Quality-Overall9%−0.04

Cheap and nasty

Very poor quality item

Very poor product

Weight Light7%−0.03

Light and Flimsy

Far too lightweight

extremely lightweight therefore my mini dachshund puppy just picked the whole thing up

Advertised Vs Actual Product5%−0.01

Misleading

Not as advertised

Love

Quality-Overall19%−0.04

Lovely quality dog bowl

Brilliant quality

Good quality bowls overall

Advertised Vs Actual Product12%−0.01

Does what it says

Just what I was looking for

Exactly as described

Pet Friendly12%

Thank you for my order my dog loves it

Great for dogs

Very helpful to my dog

Size-Overall10%−0.17

Good size

The size is perfect for what I needed

Good size for the dog

Value For Money9%+0.16

Good value for money

Value for money

Good value

Return

1.3% Return rate 89% Fixable by listing

Size-Overall82%▇█▇▇█▇

.Bowl too small for amount of food

But it is huge

To small

Quality-Overall3%▅▄▅▆█▄

Cheap and nasty

Very poor quality item

Very poor product

Escape Proof1%▅█▂▁▆▃
Functionality-Overall1%▃▁▄▃▃█
Color1%▄▃▂█▃▄

FAQ

Common Puppy Bowl questions

Answered from the same tracked data.