Puppy Bowl
FailShoppers spend only $47K a year here, so Puppy Bowl is a Fail.
- Flapen Score
- 49 / 100Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 5049
- Market size
- £47K/yr137K searches / yr
- 90-day growth
- +6.8%search demand this quarter
- Competition
- 44%top-5 click share · 24 brands · 45 sellers
Flapen Score
Puppy Bowl against its category
The dotted line is the Pet Supplies average. Past it, Puppy Bowl is stronger. Inside it, weaker.
Market
The Puppy Bowl market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Puppy Bowl 137K times last year and spent an estimated £47K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- +6.8%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £47Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- puppy bowls51K searches a year
02 · Price
A sale here is worth £8.24.
Listings sell for £8.24 on average, from £1.33 to £17.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.24 that is £824 to £2K a year per listing.
- Average price
- £8.24under the $15 to $100 sweet spot
- Price range
- £1.33–£17.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £824–£2K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #113 within Cats. It carries 2,454 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #113in Cats
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,454per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Puppy Bowl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hubulk Pet Dog Bowls 2 Stainless Steel Dog Bowl with No Spill Non-Skid Silicone Mat + Pet Food Scoop Water and Food Feeder Bowls for Feeding Small Medium Large Dogs Cats Puppies (S Pink)
- Price
- £7.04
- Rating
- 4.3/5
- Reviews
- 20,553
- Age
- 9y ago

Dog Bowls Puppy Bowl with Mat Tray - Stainless Steel Double Bowls Non Slip Dog Bowls for Small Dogs Puppies Kittens Cats Food Water Feeding
- Price
- £7.12
- Rating
- 4.3/5
- Reviews
- 346
- Age
- 3y ago

Double Dog Bowls Removable Stainless Steel Pet Double Bowls (Small Pink)
- Price
- £7.64
- Rating
- 4.2/5
- Reviews
- 543
- Age
- 4y ago

Trixie Puppy Stainless Steel Bowl 29 cm Dia
- Price
- £5.34
- Rating
- 4.7/5
- Reviews
- 2,071
- Age
- 14y ago

LIDOUK Double Dog Bowls for Food and Water Premium Removable Stainless Steel Double Bowls with Non-Slip Bottom Non-Spill Dog Food Bowls for Pet and Small Dogs Cats etc (Pink)
- Price
- £5.59
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 2y ago
Trending
90-day click momentum
LIDOUK Double Dog Bowls for Food and Water Premium Removable Stainless Steel Double Bowls with Non-Slip Bottom Non-Spill Dog Food Bowls for Pet and Small Dogs Cats etc (Pink)
- Price
- £5.59
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 2y ago

Trixie Puppy Stainless Steel Bowl 29 cm Dia
- Price
- £5.34
- Rating
- 4.7/5
- Reviews
- 2,071
- Age
- 14y ago

Beco Dog Bowl - Food & Water Steady Bowl Recycled Plastic Non-Slip Rubber Base Olive Green Small
- Price
- £6.13
- Rating
- 4.7/5
- Reviews
- 567
- Age
- 1y ago

Jiuhao Stainless Steel Non Slip Dog Bowls Pack of 2 350 ml /11.8oz Small for Pet Drinking Water & Feeding Puppy Food Bowl
- Price
- £8.10
- Rating
- 4.4/5
- Reviews
- 866
- Age
- 6y ago

Double Dog Bowls Removable Stainless Steel Pet Double Bowls (Medium Pink)
- Price
- £9.12
- Rating
- 4.2/5
- Reviews
- 543
- Age
- 4y ago
Newest
by launch date
MateeyLife Dog Bowl Slow Feeder Set 3 in 1 Basic Dog Food Bowl Stainless Steel Cat Bowls and Non-Spill Silicone Mat with Stand Set Slow Feeder Pet Food Bowls for Small Medium Large Breeds
- Price
- £10.81
- Rating
- 4.6/5
- Reviews
- 595
- Age
- 10mo ago

Double Stainless Steel Dog Bowls Puppy Cat Bowls Non Spill Dog Water Bowl with Puppy Silicone Feeding Mats Trays for Cats Puppies Small Dogs Food Water Mats & Bowl (S 36 x 21 cm)
- Price
- £7.55
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 1y ago

MateeyLife Basic Dog Bowls Anti-Choking Puzzle Interactive Slow Feeder Dog Bowl to Slow Down Eating for Small and Medium Dogs Black 2 Cups(7.8 In)
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 5,799
- Age
- 1y ago

Mason Cash Hearts Paw Small Pet Bowl 13cm Diameter 250ml Capacity Ideal for Cats Puppies & Small Dogs Durable Stoneware Dishwasher & Freezer Safe
- Price
- £3.74
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago

Beco Dog Bowl - Food & Water Steady Bowl Recycled Plastic Non-Slip Rubber Base Olive Green Small
- Price
- £6.13
- Rating
- 4.7/5
- Reviews
- 567
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
45
Top-5 brand share
49%
Top 20: 98%
Top-5 click share
44%
Top 20: 90%
Open market
44%
- Hubulk15%
- pecute10%
- KuTi Kai9%
- LaiEdua8%
- maruisil7%
- TRIXIE7%
Demand
Puppy Bowl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.6×
Search terms
Top Puppy Bowl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puppy bowls51K/yr
- puppy bowls from 8 weeks20K/yr
- puppy bowl18K/yr
- puppy feeding bowls16K/yr
- puppy food bowls14K/yr
- puppy water bowl8K/yr
- puppy dog bowls7K/yr
- puppy food bowl4K/yr
Reviews and returns
What reviews say buyers love and hate about Puppy Bowl
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
.Bowl too small for amount of food
But it is huge
To small
Slow feed
Slows dog feeding
Slower eating
Cheap and nasty
Very poor quality item
Very poor product
Light and Flimsy
Far too lightweight
extremely lightweight therefore my mini dachshund puppy just picked the whole thing up
Misleading
Not as advertised
Love
Lovely quality dog bowl
Brilliant quality
Good quality bowls overall
Does what it says
Just what I was looking for
Exactly as described
Thank you for my order my dog loves it
Great for dogs
Very helpful to my dog
Good size
The size is perfect for what I needed
Good size for the dog
Good value for money
Value for money
Good value
Return
1.3% Return rate 89% Fixable by listing
.Bowl too small for amount of food
But it is huge
To small
Cheap and nasty
Very poor quality item
Very poor product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppy Bowl questions
Answered from the same tracked data.









