Puppy

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £479K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

6.0%

Market size, estimated

£479Ka year

Peak month

January2.0× the quietest month

Top search term

puppy343K searches a year

Listings sell for £7.78 on average, from £2.61 to £29.80. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £7.78 that is £6K to £8K a year per listing.

Average price

£7.78under the $15 to $100 sweet spot

Price range

£2.61–£29.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

£6K–£8K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

54% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #40 within Toys. It carries 19,557 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

95%

Out of stock, average day

4.2%

Average rank

#40in Toys

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

19,557per listing

Listings tracked

39

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months