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Promax for Dogs

Fail

The top 5 brands take 100% of clicks, so Promax for Dogs is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£135K/yr69K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
90%top-5 click share · 4 brands · 28 sellers

Flapen Score

Promax for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Promax for Dogs is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Promax for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Promax for Dogs 69K times last year and spent an estimated £135K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
13.5%
Market size, estimated
£135Ka year
Peak month
August1.3× the quietest month
Top search term
promax for dogs30K searches a year

02 · Price

A sale here is worth £14.51.

Listings sell for £14.51 on average, from £8.38 to £20.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £14.51 that is £15K to £18K a year per listing.

Average price
£14.51under the $15 to $100 sweet spot
Price range
£8.38–£20.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£15K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Health Supplies. It carries 6,197 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#18in Health Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,197per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Promax for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

28

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

0%

  • VetPlus81%
  • Protexin Veterinary10%
  • YuMOVE5%
  • Protexin4%

Demand

Promax for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Promax for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • promax for dogs30K/yr
  • promax for dogs small breed10K/yr
  • promax10K/yr
  • promax for dogs large breed7K/yr
  • promax for dogs medium breed5K/yr
  • pro max for dogs6K/yr

Reviews and returns

What reviews say buyers love and hate about Promax for Dogs

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“recently we found it to be not very effective”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Promax for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data