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Probiotics for Cats

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -10.5% this quarter, so Probiotics for Cats is a Maybe.

Flapen Score
53
53 / 100
Top 35% of 875 Pet Supplies niches · +3 vs the category median of 50
Market size
£166K/yr108K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
61%top-5 click share · 16 brands · 37 sellers

Flapen Score

Probiotics for Cats against its category

The dotted line is the Pet Supplies average. Past it, Probiotics for Cats is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Probiotics for Cats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Probiotics for Cats 108K times last year and spent an estimated £166K. The top 5 brands take 64% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
14.5%
Market size, estimated
£166Ka year
Peak month
January1.8× the quietest month
Top search term
cat probiotics42K searches a year

02 · Price

A sale here is worth £10.57.

Listings sell for £10.57 on average, from £5.68 to £18.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £10.57 that is £5K to £8K a year per listing.

Average price
£10.57under the $15 to $100 sweet spot
Price range
£5.68–£18.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #14 within Cats. It carries 1,405 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#14in Cats
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,405per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Probiotics for Cats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£66K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

37

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

30%

  • Pro Plan Veterinary Diets23%
  • Protexin Veterinary18%
  • HUALIJIA9%
  • Piuess8%
  • Protexin7%
  • Wonderfulife6%

Demand

Probiotics for Cats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Probiotics for Cats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat probiotics42K/yr
  • probiotics for cats42K/yr
  • cat probiotic7K/yr
  • probiotic for cats7K/yr
  • kitten probiotics3K/yr
  • cat probiotics for diarrhea4K/yr
  • cat digestive support3K/yr

Reviews and returns

What reviews say buyers love and hate about Probiotics for Cats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%

I wish it was a bit cheaper

It is quite expensive

Expensive

Smell13%−0.05

The smell is unmistakably fishy

It got weird smell

not as smelly

Functionality-Overall12%−0.07

Doesn't Work

slow to work

Not very effective

Indigestion11%−0.07

the kitten still has explosive diarrhea multiple times per day

they had an upset tummy

My cat has suffered with vomiting on

Taste-Overall4%+0.63

My cat did not like the taste or smell of it, on its own

Not very tasty

Weird food

Love

Pet Friendly17%

Cats love it

Great for my cat

Great, the dogs love it

Taste-Overall12%+0.63

She really enjoys the taste

great food

My cats love the taste

Quality-Overall12%+0.35

The item is brilliant

Excellent product

The ingredients seem high quality

Ease Of Use8%+0.62

Easy to use

Easy to use as I just open the capsule

easy to administer

Value For Money8%

good price

Worth it

Excellent value for money

Return

0.1% Return rate 12% Fixable by listing

Functionality-Overall18%▁█▁█▃▁

Doesn't Work

slow to work

Not very effective

Smell18%▁▁▁▁▄█

The smell is unmistakably fishy

It got weird smell

not as smelly

Advertised Vs Actual Product12%▁█▁▁▃▁

only awarding 1 star due Amazon sending something that doesn't match the website pictures as shown

Not the same

any company that can allow a product to be available for purchase for animals with a typo like this in the dosage instructions has lost my trust immediately

Hard Feel12%▁▁▁▁█▁
Moist/Dry6%▁▁▁▁█▁

It is a dry powder

Its a bit dry when I put it in his food

FAQ

Common Probiotics for Cats questions

Answered from the same tracked data.