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Probiotics for Cats

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -10.5% this quarter, so Probiotics for Cats is a Maybe.

Flapen Score
53
53 / 100
Top 35% of 875 Pet Supplies niches · +3 vs the category median of 50
Market size
£166K/yr108K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
61%top-5 click share · 16 brands · 37 sellers

Flapen Score

Probiotics for Cats against its category

The dotted line is the Pet Supplies average. Past it, Probiotics for Cats is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Probiotics for Cats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Probiotics for Cats 108K times last year and spent an estimated £166K. The top 5 brands take 64% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
14.5%
Market size, estimated
£166Ka year
Peak month
January1.8× the quietest month
Top search term
cat probiotics42K searches a year

02 · Price

A sale here is worth £10.57.

Listings sell for £10.57 on average, from £5.68 to £18.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £10.57 that is £5K to £8K a year per listing.

Average price
£10.57under the $15 to $100 sweet spot
Price range
£5.68–£18.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #14 within Cats. It carries 1,405 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#14in Cats
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,405per listing
Listings tracked
18

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Probiotics for Cats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£66K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

37

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

30%

  • Pro Plan Veterinary Diets23%
  • Protexin Veterinary18%
  • HUALIJIA9%
  • Piuess8%
  • Protexin7%
  • Wonderfulife6%

Demand

Probiotics for Cats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Probiotics for Cats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat probiotics42K/yr
  • probiotics for cats42K/yr
  • cat probiotic7K/yr
  • probiotic for cats7K/yr
  • kitten probiotics3K/yr
  • cat probiotics for diarrhea4K/yr
  • cat digestive support3K/yr

Reviews and returns

What reviews say buyers love and hate about Probiotics for Cats

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Pet Friendly”
16%of negative reviews mention “Value For Money”
0.1%of orders come back
“I wish it was a bit cheaper”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Probiotics for Cats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data