Probiotic Powder for Dogs
FailThe top 5 products take 100% of clicks, so Probiotic Powder for Dogs is a Fail.
- Flapen Score
- 45 / 100Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 5045
- Market size
- £399K/yr102K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 22 sellers
Flapen Score
Probiotic Powder for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Probiotic Powder for Dogs is stronger. Inside it, weaker.
Market
The Probiotic Powder for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Probiotic Powder for Dogs 102K times last year and spent an estimated £399K. All 2 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
21.6% of searches ended in a purchase last week.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £399K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 21.6%
- Market size, estimated
- £399Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- fortiflora for dogs35K searches a year
02 · Price
A sale here is worth £18.05.
Listings sell for £18.05 on average, from £17.77 to £18.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 5,000 to 6,000 of them. At £18.05 that is £90K to £108K a year per listing.
- Average price
- £18.05inside the $15 to $100 sweet spot
- Price range
- £17.77–£18.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £90K–£108K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Food. It carries 1,562 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Food
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,562per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Probiotic Powder for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PURINA PRO Plan FortiFlora Probiotic Food Supplement for Dogs 30 x 1g Sachets | Enhances the Levels of Live Beneficial Bacteria
- Price
- £18.14
- Rating
- 4.7/5
- Reviews
- 1,109
- Age
- 3y ago

PRO PLAN Fortiflora Probiotic Dog Supplements 30x1g
- Price
- £18.24
- Rating
- 4.7/5
- Reviews
- 2,358
- Age
- 7y ago

PRO PLAN Fortiflora Probiotic Cat Supplements 30x1g
- Price
- £17.77
- Rating
- 4.6/5
- Reviews
- 1,220
- Age
- 3y ago
Trending
90-day click momentum
PRO PLAN Fortiflora Probiotic Cat Supplements 30x1g
- Price
- £17.77
- Rating
- 4.6/5
- Reviews
- 1,220
- Age
- 3y ago

PURINA PRO Plan FortiFlora Probiotic Food Supplement for Dogs 30 x 1g Sachets | Enhances the Levels of Live Beneficial Bacteria
- Price
- £18.14
- Rating
- 4.7/5
- Reviews
- 1,109
- Age
- 3y ago

PRO PLAN Fortiflora Probiotic Dog Supplements 30x1g
- Price
- £18.24
- Rating
- 4.7/5
- Reviews
- 2,358
- Age
- 7y ago
Newest
by launch date
PURINA PRO Plan FortiFlora Probiotic Food Supplement for Dogs 30 x 1g Sachets | Enhances the Levels of Live Beneficial Bacteria
- Price
- £18.14
- Rating
- 4.7/5
- Reviews
- 1,109
- Age
- 3y ago

PRO PLAN Fortiflora Probiotic Cat Supplements 30x1g
- Price
- £17.77
- Rating
- 4.6/5
- Reviews
- 1,220
- Age
- 3y ago

PRO PLAN Fortiflora Probiotic Dog Supplements 30x1g
- Price
- £18.24
- Rating
- 4.7/5
- Reviews
- 2,358
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Purina71%
- Pro Plan Veterinary Diets29%
Demand
Probiotic Powder for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Probiotic Powder for Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fortiflora for dogs35K/yr
- fortiflora17K/yr
- purina pro plan fortiflora9K/yr
- purina probiotics for dogs10K/yr
- purina fortiflora for dogs11K/yr
- proplan fortiflora canine probiotic8K/yr
- pro plan fortiflora dog probiotic sachet3K/yr
- purina fortiflora3K/yr
- fortiflora probiotic for dogs3K/yr
- pro plan fortiflora3K/yr
Reviews and returns
What reviews say buyers love and hate about Probiotic Powder for Dogs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
But expensive
Expensive
I wish it was a bit cheaper
Packaging was too big for very small item
the size of the box this tiny item arrived in
A tiny box. about 2 inches square
the kitten still has explosive diarrhea multiple times per day
Probably more due to her upset stomach
Had two housemates with very upset stomachs
Got these for my dog with alot of allergies
My old dog after surgery also suffered colitis
can be sick often
Despite the fact that it has no real discernible scent to me
Smells a bit like beef
They smell very meaty
Love
Does the job well
It works quickly
Seems to really work well
Good value for money for what it is
Good value
Good value for money
Excellent product
Good quality, they are expensive
Really great stuff
Easy to use
Easy to administer
I always keep this handy
Does the job
Works well as described
Does as it says
Return
0.0% Return rate 33% Fixable by listing
Sadly didnt work for my kitten
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Probiotic Powder for Dogs questions
Answered from the same tracked data.









