Probiotic Powder for Dogs
FailThe top 5 products take 100% of clicks, so Probiotic Powder for Dogs is a Fail.
- Flapen Score
- 45 / 100Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 5045
- Market size
- £399K/yr102K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 22 sellers
Flapen Score
Probiotic Powder for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Probiotic Powder for Dogs is stronger. Inside it, weaker.
Market
The Probiotic Powder for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Probiotic Powder for Dogs 102K times last year and spent an estimated £399K. All 2 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 21.6% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £399K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 21.6%
- Market size, estimated
- £399Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- fortiflora for dogs35K searches a year
02 · Price
A sale here is worth £18.05.
Listings sell for £18.05 on average, from £17.77 to £18.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 5,000 to 6,000 of them. At £18.05 that is £90K to £108K a year per listing.
- Average price
- £18.05inside the $15 to $100 sweet spot
- Price range
- £17.77–£18.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £90K–£108K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Food. It carries 1,562 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Food
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,562per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Probiotic Powder for Dogs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PURINA PRO Plan FortiFlora Probiotic Food Supplement for Dogs 30 x 1g Sachets | Enhances the Levels of Live Beneficial Bacteria
- Price
- £18.14
- Rating
- 4.7/5
- Reviews
- 1,109
- Age
- 3y ago

PRO PLAN Fortiflora Probiotic Dog Supplements 30x1g
- Price
- £18.24
- Rating
- 4.7/5
- Reviews
- 2,358
- Age
- 7y ago

PRO PLAN Fortiflora Probiotic Cat Supplements 30x1g
- Price
- £17.77
- Rating
- 4.6/5
- Reviews
- 1,220
- Age
- 3y ago
Trending
estimated 90-day click momentum
PRO PLAN Fortiflora Probiotic Cat Supplements 30x1g
- Price
- £17.77
- Rating
- 4.6/5
- Reviews
- 1,220
- Age
- 3y ago

PURINA PRO Plan FortiFlora Probiotic Food Supplement for Dogs 30 x 1g Sachets | Enhances the Levels of Live Beneficial Bacteria
- Price
- £18.14
- Rating
- 4.7/5
- Reviews
- 1,109
- Age
- 3y ago

PRO PLAN Fortiflora Probiotic Dog Supplements 30x1g
- Price
- £18.24
- Rating
- 4.7/5
- Reviews
- 2,358
- Age
- 7y ago
Newest
by launch date
PURINA PRO Plan FortiFlora Probiotic Food Supplement for Dogs 30 x 1g Sachets | Enhances the Levels of Live Beneficial Bacteria
- Price
- £18.14
- Rating
- 4.7/5
- Reviews
- 1,109
- Age
- 3y ago

PRO PLAN Fortiflora Probiotic Cat Supplements 30x1g
- Price
- £17.77
- Rating
- 4.6/5
- Reviews
- 1,220
- Age
- 3y ago

PRO PLAN Fortiflora Probiotic Dog Supplements 30x1g
- Price
- £18.24
- Rating
- 4.7/5
- Reviews
- 2,358
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
22
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Purina71%
- Pro Plan Veterinary Diets29%
Demand
Probiotic Powder for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Probiotic Powder for Dogs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fortiflora for dogs35K/yr
- fortiflora17K/yr
- purina pro plan fortiflora9K/yr
- purina probiotics for dogs10K/yr
- purina fortiflora for dogs11K/yr
- proplan fortiflora canine probiotic8K/yr
- pro plan fortiflora dog probiotic sachet3K/yr
- purina fortiflora3K/yr
- fortiflora probiotic for dogs3K/yr
- pro plan fortiflora3K/yr
Reviews and returns
What reviews say buyers love and hate about Probiotic Powder for Dogs
We read the reviews and the return reasons for every product selling here.
“But expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Probiotic Powder for Dogs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









