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Probiotic Powder for Dogs

Fail

The top 5 products take 100% of clicks, so Probiotic Powder for Dogs is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£399K/yr102K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 22 sellers

Flapen Score

Probiotic Powder for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Probiotic Powder for Dogs is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Probiotic Powder for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Probiotic Powder for Dogs 102K times last year and spent an estimated £399K. All 2 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

21.6% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £399K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
21.6%
Market size, estimated
£399Ka year
Peak month
November1.5× the quietest month
Top search term
fortiflora for dogs35K searches a year

02 · Price

A sale here is worth £18.05.

Listings sell for £18.05 on average, from £17.77 to £18.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 5,000 to 6,000 of them. At £18.05 that is £90K to £108K a year per listing.

Average price
£18.05inside the $15 to $100 sweet spot
Price range
£17.77–£18.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
5,000–6,000
Revenue per listing a year
£90K–£108K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Food. It carries 1,562 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Food
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,562per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£80K£160K£239K£319K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Purina71%
  • Pro Plan Veterinary Diets29%

Demand

Probiotic Powder for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Probiotic Powder for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fortiflora for dogs35K/yr
  • fortiflora17K/yr
  • purina pro plan fortiflora9K/yr
  • purina probiotics for dogs10K/yr
  • purina fortiflora for dogs11K/yr
  • proplan fortiflora canine probiotic8K/yr
  • pro plan fortiflora dog probiotic sachet3K/yr
  • purina fortiflora3K/yr
  • fortiflora probiotic for dogs3K/yr
  • pro plan fortiflora3K/yr

Reviews and returns

What reviews say buyers love and hate about Probiotic Powder for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.04

But expensive

Expensive

I wish it was a bit cheaper

Size-Overall14%−0.05

Packaging was too big for very small item

the size of the box this tiny item arrived in

A tiny box. about 2 inches square

Indigestion11%−0.09

the kitten still has explosive diarrhea multiple times per day

Probably more due to her upset stomach

Had two housemates with very upset stomachs

Allergies11%+0.42

Got these for my dog with alot of allergies

My old dog after surgery also suffered colitis

can be sick often

Smell7%+0.38

Despite the fact that it has no real discernible scent to me

Smells a bit like beef

They smell very meaty

Love

Efficiency15%+1.20

Does the job well

It works quickly

Seems to really work well

Value For Money15%−0.04

Good value for money for what it is

Good value

Good value for money

Quality-Overall13%+1.00

Excellent product

Good quality, they are expensive

Really great stuff

Ease Of Use9%+0.41

Easy to use

Easy to administer

I always keep this handy

Advertised Vs Actual Product8%+0.62

Does the job

Works well as described

Does as it says

Return

0.0% Return rate 33% Fixable by listing

Functionality-Overall33%▁▁▁▁█▁

Sadly didnt work for my kitten

Advertised Vs Actual Product33%▁▅▁▁▁█
Durability17%▁█▁▁▁▁
Ease Of Use17%▁▁█▁▁▁

FAQ

Common Probiotic Powder for Dogs questions

Answered from the same tracked data.