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Probiotic Powder for Dogs

Fail

The top 5 products take 100% of clicks, so Probiotic Powder for Dogs is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£399K/yr102K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 22 sellers

Flapen Score

Probiotic Powder for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Probiotic Powder for Dogs is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Probiotic Powder for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Probiotic Powder for Dogs 102K times last year and spent an estimated £399K. All 2 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 21.6% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £399K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
21.6%
Market size, estimated
£399Ka year
Peak month
November1.5× the quietest month
Top search term
fortiflora for dogs35K searches a year

02 · Price

A sale here is worth £18.05.

Listings sell for £18.05 on average, from £17.77 to £18.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 5,000 to 6,000 of them. At £18.05 that is £90K to £108K a year per listing.

Average price
£18.05inside the $15 to $100 sweet spot
Price range
£17.77–£18.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
5,000–6,000
Revenue per listing a year
£90K–£108K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Food. It carries 1,562 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Food
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,562per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£80K£160K£239K£319K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

22

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Purina71%
  • Pro Plan Veterinary Diets29%

Demand

Probiotic Powder for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Probiotic Powder for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fortiflora for dogs35K/yr
  • fortiflora17K/yr
  • purina pro plan fortiflora9K/yr
  • purina probiotics for dogs10K/yr
  • purina fortiflora for dogs11K/yr
  • proplan fortiflora canine probiotic8K/yr
  • pro plan fortiflora dog probiotic sachet3K/yr
  • purina fortiflora3K/yr
  • fortiflora probiotic for dogs3K/yr
  • pro plan fortiflora3K/yr

Reviews and returns

What reviews say buyers love and hate about Probiotic Powder for Dogs

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Efficiency”
29%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“But expensive”
A buyer, on “Value For Money”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Probiotic Powder for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data