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Probiotic Paste for Dogs

Fail

The top 5 brands take 100% of clicks, so Probiotic Paste for Dogs is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£1.2M/yr433K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
80%top-5 click share · 5 brands · 21 sellers

Flapen Score

Probiotic Paste for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Probiotic Paste for Dogs is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Probiotic Paste for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Probiotic Paste for Dogs 433K times last year and spent an estimated £1.2M. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

20.4% of searches ended in a purchase last week.

Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
433K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
20.4%
Market size, estimated
£1.2Ma year
Top search term
pro kolin for dogs90K searches a year

02 · Price

A sale here is worth £13.03.

Listings sell for £13.03 on average, from £8.38 to £19.67. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £13.03 that is £104K to £130K a year per listing.

Average price
£13.03under the $15 to $100 sweet spot
Price range
£8.38–£19.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£104K–£130K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Cats. It carries 7,988 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Cats
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,988per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Probiotic Paste for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£115K£231K£346K£461K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Protexin Veterinary61%
  • Protexin25%
  • YuMOVE6%
  • Remedime5%
  • Vetuk2%

Demand

Probiotic Paste for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Apr, May, Jun, Jul · busiest ÷ quietest = 6.9× · 10 of 12 months tracked

Search terms

Top Probiotic Paste for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pro kolin for dogs90K/yr
  • prokoline paste for dogs58K/yr
  • protexin pro kolin for dogs51K/yr
  • prokolin30K/yr
  • pro kolin31K/yr
  • prokolin for dogs25K/yr
  • probiotic paste for dogs19K/yr
  • pro kolin advanced for dogs28K/yr
  • pro-kolin for dogs15K/yr
  • kaolin for dogs10K/yr

Reviews and returns

What reviews say buyers love and hate about Probiotic Paste for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.10

Not applicable

Doesn't Work

recently we found it to be not very effective

Value For Money13%+1.00

Very expensive I'm on a tight budget so have to budget carefully not sure whether to try a different brand

Slightly cheaper than one i usually buy

cost a fortune

Taste-Overall9%−0.04

Not to my dog's taste

Dog seems to hate the taste

so its obviously not that tasty or appealing so I mix it into the end of her meal when needed

Indigestion9%−0.05

Gave my 4 month old puppy a cow pat Diarrhoea

they were still struggling with digestion issues

who has quite a sensitive stomach

Size-Overall6%+0.22

has got very expensive and smaller

small trap

If you want buy the biggest one better I bought small one its finished I need buy one more

Love

Value For Money20%+1.00

Great value

Excellent price

Value for money

Quality-Overall19%+0.19

After seeing the positive reviews

Excellent Product

Quality

Advertised Vs Actual Product9%+0.65

Overall, a useful product that does what its supposed to do, and one Ill continue to keep on hand for my dog

Does what it says

Does the job

Ease Of Use9%+0.37

Easy to use

Easy to measure and administer

Easy to administer

Soothing/Teething9%+0.85

Calms my little dog's tummy straightaway

helps calm things down

Great helped my dogs tummy

Return

0.1% Return rate 57% Fixable by listing

Advertised Vs Actual Product43%▁▁▁▁▆█
Functionality-Overall29%▁▁▁▁▆█

Not applicable

Doesn't Work

recently we found it to be not very effective

Defective Material/Parts14%▁▁▁▁█▁
Size-Overall14%█▁▁▁▁▁

has got very expensive and smaller

small trap

If you want buy the biggest one better I bought small one its finished I need buy one more

FAQ

Common Probiotic Paste for Dogs questions

Answered from the same tracked data.