probiotic paste for dogs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 433K searches
Avg price
Good£13.03avg listing price — sweet spot $15–$100
Price range
Okay£8.38–£19.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,988.1avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, probiotic paste for dogs is a £1.2M/yr Amazon United Kingdom market (433K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
probiotic paste for dogs market data
- Units sold / yr
- 80K–100K
- avg 8,000–10,000/product
- Revenue / yr
- £1.0M–£1.3M
- units × avg price
- Conversion rate
- 20.4%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Protexin Veterinary61%
- Protexin25%
- YuMOVE6%
- Remedime5%
- Vetuk2%
Demand
Weekly Amazon search volume, last 43 weeks — +4.8% search growth over the last 90 days.Top probiotic paste for dogs search terms
- pro kolin for dogs90K/yr
- prokoline paste for dogs58K/yr
- protexin pro kolin for dogs51K/yr
- prokolin30K/yr
- pro kolin31K/yr
- prokolin for dogs25K/yr
- probiotic paste for dogs19K/yr
- pro kolin advanced for dogs28K/yr
- pro-kolin for dogs15K/yr
- kaolin for dogs10K/yr
Top probiotic paste for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml
Protexin Veterinary£19.674.7★6,380 rev
Pro-Kolin Advanced Dogs 30ml Syringes
Protexin Veterinary£14.874.7★12,570 rev
Pro-Kolin Advanced Dogs 15ml Syringes
Protexin Veterinary£9.884.7★12,570 rev
Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Gut Soothing Formula with Kaolin Helps Firm Stools Vet Recommended 30ml Syringe
Protexin£11.854.6★15,379 rev
Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Stool Firming Formula with Kaolin Vet Recommended Ideal for Cats & Small Dogs 15ml Syringe
Protexin£8.384.6★15,379 rev
Newest
by launch date
YuMOVE Digestive Care Rapid Dog & Cats Pre and Probiotic Paste for Gut Health Digestive Supplements with Fast-Acting Ingredients for Small Dogs & Cats 2 x15ml
YuMOVE£16.87406 rev
YuMOVE Digestive Care Rapid Dog Pre and Probiotic Paste for Gut Health Digestive Supplements with Fast-Acting Ingredients for Medium Dogs 30ml
YuMOVE£11.88562 rev
Remedime Probiotic & Prebiotic Paste to Sooth the Gut Lining and Firm-up Faeces - For Dogs & Cats | 15ml
Remedime£8.381,162 rev
VetUK 60 ml Probiotic for Dogs & Cats prokoline paste for dogs Digestive Support and Gut Health Supplement for Loose Stools
Vetuk£10.4694 rev
Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml
Protexin Veterinary£19.676,380 rev
Trending
90-day click momentumVetUK 60 ml Probiotic for Dogs & Cats prokoline paste for dogs Digestive Support and Gut Health Supplement for Loose Stools
Vetuk£10.464.1★
YuMOVE Digestive Care Rapid Dog & Cats Pre and Probiotic Paste for Gut Health Digestive Supplements with Fast-Acting Ingredients for Small Dogs & Cats 2 x15ml
YuMOVE£16.874.5★
Protexin Pro-Kolin Probiotic & Prebiotic Digestive Support Paste for Dogs & Cats Fast-Acting Gut Soothing Formula with Kaolin Helps Firm Stools Vet Recommended 30ml Syringe
Protexin£11.854.6★
Protexin Veterinary Pro-Kolin Advanced for Dogs Advanced for Dogs 60 ml
Protexin Veterinary£19.674.7★
YuMOVE Digestive Care Rapid Dog Pre and Probiotic Paste for Gut Health Digestive Supplements with Fast-Acting Ingredients for Medium Dogs 30ml
YuMOVE£11.884.5★
What buyers say about probiotic paste for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“After seeing the positive reviews”
“Overall, a useful product that does what its supposed to do, and one Ill continue to keep on hand for my dog”
“Easy to use”
“Calms my little dog's tummy straightaway”
“the dog loves it”
“My dog absolutely loves the taste”
“dog liked the flavour which made it easier to apply”
“Smells quite medicinal”
“Great product and excellent quality and excellent value for money Great ingredient”
What buyers complain about
“Not applicable”
“Very expensive I'm on a tight budget so have to budget carefully not sure whether to try a different brand”
“Not to my dog's taste”
“Gave my 4 month old puppy a cow pat Diarrhoea”
“has got very expensive and smaller”
“the last purchase was reformulated, darker in colour and stickier”
“It did not smell of liver”
“Quality poor”
“now is just a plunger that makes it impossible to control the dosage”
“Doesnt last”
Top return reasons
Common questions
- Is probiotic paste for dogs profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 10 tracked products. 90-day search growth is +4.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the probiotic paste for dogs niche?
- 5 brands and 21 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in probiotic paste for dogs?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Taste-Overall. The return rate is 0.1%.
- What does it cost to enter the probiotic paste for dogs niche?
- Listings span £8.38–£19.67; the average listing price is £13.03 (sweet spot $15–$100). The average incumbent carries 7,988 reviews — the moat a new listing must climb.