How competitive is the Poultice for Horses niche on Amazon United Kingdom?

4 brands and 32 sellers compete in Poultice for Horses on Amazon United Kingdom. The top 5 Poultice for Horses products take 79% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Poultice for Horses?

Poultice for Horses buyers on Amazon United Kingdom complain most about Value For Money, Strength, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Poultice for Horses niche?

Poultice for Horses sells for £13.44 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.59–£30.85. The average incumbent carries 164 reviews — the moat a new listing must climb.

Poultice for Horses

brand-locked demand (top 5 brands take 100% of clicks) — Poultice for Horses doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Poultice for Horses profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Poultice for Horses is a £52K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.

Poultice for Horses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.4% over the last 90 days and 16.1% of searches end in a purchase.

£52K

revenue / yr

Units sold / yr6K

Search volume / yr-33.4%24K

Conversion rate16.1%

Avg price£13.44

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 32

Top-5 product click share79%

Open market0%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Top Poultice for Horses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NAF NaturalintX Poultice Single Veterinary-Approved Poultice for Horses Can Be Used Hot Cold or Dry For Wounds Abscesses Hoof Conditions & Swellings

Price: £6.34
Rating: 4.7/5
Reviews: 546
Age: 15y ago

Robinson Animalintex Poultice Horse Poulticing First Aid - White

Price: £6.65
Rating: 4.7/5
Reviews: 398
Age: 16y ago

NAF NaturalintX Hoof Poultice Single Use Dressing for Horses Supports Abscess Recovery Inflammation & Hoof Injury Care Can Be Used Wet or Dry

Price: £6.61
Rating: 4.6/5
Reviews: 130
Age: 15y ago

VetSet PolDress Poultice for Horses Hoof Dressing 15cm x 14cm

Price: £5.59
Rating: 4.6/5
Reviews: 22
Age: 1y ago

VetSet PolDress Poultice for Horses Dressing Wrap 40cm x 20cm

Price: £8.12
Rating: 4.8/5
Reviews: 15
Age: 1y ago

Newest

by launch date

VetSet PolDress Poultice for Horses Hoof Dressing 15cm x 14cm 5 Pack

Price: £19.92
Rating: 4.6/5
Reviews: 22
Age: 1y ago

VetSet PolDress Poultice for Horses Dressing Wrap 40cm x 20cm

Price: £8.12
Rating: 4.8/5
Reviews: 15
Age: 1y ago

VetSet PolDress Poultice for Horses Hoof Dressing 15cm x 14cm

Price: £5.59
Rating: 4.6/5
Reviews: 22
Age: 1y ago

Animalintex Poultice x 5 Packs. Horse Wound Abscess or Hoof Dressing

Price: £30.85
Rating: 4.7/5
Reviews: 69
Age: 5y ago

3 X Animalintex Poultice - Horse Poulticing First Aid

Price: £23.40
Rating: 4.8/5
Reviews: 176
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

NAF41%
VetSet27%
Trilanco18%
Animalintex14%

Poultice for Horses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR16.1%Products10Brands4Top 5 Brands100%OOS Rate3.5%Rating4.7★Reviews164Avg BSR#36

Peak months: Feb · busiest ÷ quietest = 1.8×

Top Poultice for Horses search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

poultice for horses10K/yr -41.3%14.6% conv.
animalintex poultice for horses5K/yr -39.2%20.9% conv.
poultice5K/yr -21.6%5.2% conv.
animalintex4K/yr -9.9%13.9% conv.

What reviews say buyers love and hate about Poultice for Horses

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Value For Money35%

“Great poultices, priced value for money”

Quality-Overall30%

“Great product”

Advertised Vs Actual Product15%

“Does the job”

Ease Of Cleaning10%

“the best way to clear an abscess”

Durability5%

“Good product have used it for years”

What buyers complain about

100% of reviews

Value For Money75%

“Not worth the expense”

Strength25%

“Turns out that this is actually less robust than a nappy”

Poultice for Horses return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Poultice for Horses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Poultice for Horses 38/100 on Amazon United Kingdom — Skip it. The niche generates £52K/yr across 10 tracked products. Search demand moved -33.4% over the last 90 days.