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Poultice for Horses

Fail

The top 5 brands take 100% of clicks, so Poultice for Horses is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£52K/yr24K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
79%top-5 click share · 4 brands · 32 sellers

Flapen Score

Poultice for Horses against its category

The dotted line is the Pet Supplies average. Past it, Poultice for Horses is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poultice for Horses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poultice for Horses 24K times last year and spent an estimated £52K. All 4 brands take every click. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
16.1%
Market size, estimated
£52Ka year
Peak month
February1.8× the quietest month
Top search term
poultice for horses10K searches a year

02 · Price

A sale here is worth £13.44.

Listings sell for £13.44 on average, from £5.59 to £30.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £13.44 that is £3K to £7K a year per listing.

Average price
£13.44under the $15 to $100 sweet spot
Price range
£5.59–£30.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #36 within Horses. It carries 164 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
70%
Out of stock, average day
3.5%
Average rank
#36in Horses
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
164per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Poultice for Horses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • NAF41%
  • VetSet27%
  • Trilanco18%
  • Animalintex14%

Demand

Poultice for Horses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Poultice for Horses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poultice for horses10K/yr
  • animalintex poultice for horses5K/yr
  • poultice5K/yr
  • animalintex4K/yr

Reviews and returns

What reviews say buyers love and hate about Poultice for Horses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money75%−0.13

Not worth the expense

pricey

Strength25%−0.09

Turns out that this is actually less robust than a nappy

Love

Value For Money35%−0.13

Great poultices, priced value for money

Good value for money

Good value

Quality-Overall30%+2.50

Great product

Good quality, price and speed of delivery

Advertised Vs Actual Product15%+1.07

Does the job

Just as described

Ease Of Cleaning10%+0.68

the best way to clear an abscess

Durability5%+0.33

Good product have used it for years

Return

0.2% Return rate 100% Fixable by listing

Size-Overall100%▁▁█▁▁▁

FAQ

Common Poultice for Horses questions

Answered from the same tracked data.