poultice for horses
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Review moat
Great163.9avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.59–£30.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.44avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£52K£52K/yr · 24K searches
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, poultice for horses is a £52K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
poultice for horses market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £67K–£81K
- units × avg price
- Conversion rate
- 16.1%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 60%
- Out of stock
- 3.5%
- Avg brand age
- 78 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- NAF41%
- VetSet27%
- Trilanco18%
- Animalintex14%
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -33.4% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.8×
Top poultice for horses search terms
- poultice for horses10K/yr
- animalintex poultice for horses5K/yr
- poultice5K/yr
- animalintex4K/yr
Top poultice for horses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NAF NaturalintX Poultice Single Veterinary-Approved Poultice for Horses Can Be Used Hot Cold or Dry For Wounds Abscesses Hoof Conditions & Swellings
NAF£6.344.7★546 rev
Robinson Animalintex Poultice Horse Poulticing First Aid - White
Trilanco£6.654.7★398 rev
NAF NaturalintX Hoof Poultice Single Use Dressing for Horses Supports Abscess Recovery Inflammation & Hoof Injury Care Can Be Used Wet or Dry
NAF£6.614.6★130 rev
VetSet PolDress Poultice for Horses Hoof Dressing 15cm x 14cm
VetSet£5.594.6★22 rev
VetSet PolDress Poultice for Horses Dressing Wrap 40cm x 20cm
VetSet£8.124.8★15 rev
Newest
by launch date
VetSet PolDress Poultice for Horses Hoof Dressing 15cm x 14cm 5 Pack
VetSet£19.9222 rev
VetSet PolDress Poultice for Horses Dressing Wrap 40cm x 20cm
VetSet£8.1215 rev
VetSet PolDress Poultice for Horses Hoof Dressing 15cm x 14cm
VetSet£5.5922 rev
Animalintex Poultice x 5 Packs. Horse Wound Abscess or Hoof Dressing
Animalintex£30.8569 rev
3 X Animalintex Poultice - Horse Poulticing First Aid
Animalintex£23.40176 rev
Trending
90-day click momentumVetSet PolDress Poultice for Horses Hoof Dressing 15cm x 14cm
VetSet£5.594.6★
VetSet PolDress Poultice for Horses Dressing Wrap 40cm x 20cm
VetSet£8.124.8★
Animalintex Licensed Poultice Hoof Dressing 3 pack
Animalintex£10.124.6★
NAF NaturalintX Poultice Single Veterinary-Approved Poultice for Horses Can Be Used Hot Cold or Dry For Wounds Abscesses Hoof Conditions & Swellings
NAF£6.344.7★
VetSet PolDress Poultice for Horses Hoof Dressing 15cm x 14cm 5 Pack
VetSet£19.924.6★
What buyers say about poultice for horses
What buyers praise and complain about, mined from review topics.What buyers love
“Great poultices, priced value for money”
“Great product”
“Does the job”
“the best way to clear an abscess”
“Good product have used it for years”
“Effective and easy to use”
What buyers complain about
“Not worth the expense”
“Turns out that this is actually less robust than a nappy”
Top return reasons
Common questions
- Is poultice for horses profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 10 tracked products. 90-day search growth is -33.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the poultice for horses niche?
- 4 brands and 32 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in poultice for horses?
- Top complaints mined from reviews: Value For Money, Strength. The return rate is 0.2%.
- When does demand for poultice for horses peak?
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the poultice for horses niche?
- Listings span £5.59–£30.85; the average listing price is £13.44 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.