pooch and mutt calm and relaxed
Skip itPrices mostly outside the sweet spot ($1.18–$9.78) — this niche doesn't clear our bar today.
Conversion
Incredible30.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good702.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£62K£62K/yr · 68K searches
Avg price
Bad£3.02avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£1.18–£9.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pooch and mutt calm and relaxed is a £62K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
pooch and mutt calm and relaxed market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- £76K–£91K
- units × avg price
- Conversion rate
- 30.1%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 5.3%
- Avg brand age
- 52 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
58
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
1%
- Scrumbles84%
- Woolf5%
- PET MUNCHIES4%
- Rosewood2%
- Wellness CORE2%
- HARRINGTONS1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Top pooch and mutt calm and relaxed search terms
- scrumbles dog treats41K/yr
- salmon dog treats19K/yr
- scrumbles treats4K/yr
- salmon treats for dogs5K/yr
Top pooch and mutt calm and relaxed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scrumbles Softies Salmon Treats 90g package may vary
Scrumbles£1.574.6★714 rev
Scrumbles Nibbles 100% Natural Calming Dog Treats Grain Free Turkey Training Treats 100g pouch.
Scrumbles£1.634.4★4,371 rev
Scrumbles Softies Chicken & Duck Training Treats 90g
Scrumbles£1.644.6★800 rev
Scrumbles Gnashers Daily Dental Sticks for Dogs Single Pack of 7 Packaging may vary
Scrumbles£2.523.8★178 rev
WOOLF Salmon Chunkies - Complementary Snacks for Dogs | 100g
Woolf£3.204.6★261 rev
Newest
by launch date
Scrumbles Calming Krunchies Cat Treats
Scrumbles£1.18720 rev
Scrumbles Dental Krunchies Cat Treats
Scrumbles£1.18471 rev
Scrumbles Gnashers Daily Dental Sticks for Dogs Single Pack of 7 Packaging may vary
Scrumbles£2.52178 rev
Scrumbles Postbiotic Chicken Nibbles 100g
Scrumbles£1.8986 rev
Scrumbles Turkey Cranberry Softies 90g
Scrumbles£2.58194 rev
Trending
90-day click momentumScrumbles Postbiotic Chicken Nibbles 100g
Scrumbles£1.894.4★
Scrumbles Dental Krunchies Cat Treats
Scrumbles£1.184.7★
Scrumbles Chicken Krunchies Pillow Cat Treats 60g
Scrumbles£1.194.7★
Scrumbles Softies Salmon Treats 90g package may vary
Scrumbles£1.574.6★
Scrumbles Softies Plant Based Dog Training Treats 90g
Scrumbles£1.664.6★
What buyers say about pooch and mutt calm and relaxed
What buyers praise and complain about, mined from review topics.What buyers love
“Cat approved”
“taste great”
“Good for the money”
“Great product very pleased with purchase”
“the calming treats”
“Our dogs love these handy size for training”
“They do have quite a string smell to them. which is normal for this type of cat treat.”
“Full of good ingredients”
“these are a great price and a few flavours and the dog loves them and 170 g”
“Exactly whats on the label”
What buyers complain about
“Disappointed with size of bag”
“They should not be advertised as soft treats”
“they are all very mouldy”
“Lack of quality control”
“Affected my kitten's appetite”
“Mouldy product”
“expensive”
“they don't smell like anything”
“shame there are not more flavours available”
“He is allergic to chicken, so our vet recommended we try Harringtons Salmon dog treats and food, and he loves them”
Common questions
- Is pooch and mutt calm and relaxed profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 18 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the pooch and mutt calm and relaxed niche?
- 7 brands and 58 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in pooch and mutt calm and relaxed?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Stale/Rotten/Spoiled. The return rate is 0.0%.
- When does demand for pooch and mutt calm and relaxed peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the pooch and mutt calm and relaxed niche?
- Listings span £1.18–£9.78; the average listing price is £3.02 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.