How competitive is the Pooch and Mutt Calm and Relaxed niche on Amazon United Kingdom?

7 brands and 58 sellers compete in Pooch and Mutt Calm and Relaxed on Amazon United Kingdom. The top 5 Pooch and Mutt Calm and Relaxed products take 75% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Pooch and Mutt Calm and Relaxed?

Pooch and Mutt Calm and Relaxed buyers on Amazon United Kingdom complain most about Size-Overall, Hard Feel, Stale/Rotten/Spoiled, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Pooch and Mutt Calm and Relaxed niche?

Pooch and Mutt Calm and Relaxed sells for £3.02 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.18–£9.78. The average incumbent carries 703 reviews — the moat a new listing must climb.

Pooch and Mutt Calm and Relaxed

prices mostly outside the sweet spot ($1.18–$9.78) — Pooch and Mutt Calm and Relaxed doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Pooch and Mutt Calm and Relaxed profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pooch and Mutt Calm and Relaxed is a £62K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Pooch and Mutt Calm and Relaxed: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.7% over the last 90 days and 30.1% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr30K

Search volume / yr-6.7%68K

Conversion rate30.1%

Avg price£3.02

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 58

Top-5 product click share75%

Open market3%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Top Pooch and Mutt Calm and Relaxed products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Scrumbles Softies Salmon Treats 90g package may vary

Price: £1.57
Rating: 4.6/5
Reviews: 714
Age: 4y ago

Scrumbles Nibbles 100% Natural Calming Dog Treats Grain Free Turkey Training Treats 100g pouch.

Price: £1.63
Rating: 4.4/5
Reviews: 4,371
Age: 7y ago

Scrumbles Softies Chicken & Duck Training Treats 90g

Price: £1.64
Rating: 4.6/5
Reviews: 800
Age: 5y ago

Scrumbles Gnashers Daily Dental Sticks for Dogs Single Pack of 7 Packaging may vary

Price: £2.52
Rating: 3.8/5
Reviews: 178
Age: 1y ago

WOOLF Salmon Chunkies - Complementary Snacks for Dogs | 100g

Price: £3.20
Rating: 4.6/5
Reviews: 261
Age: 9y ago

Newest

by launch date

Scrumbles Calming Krunchies Cat Treats

Price: £1.18
Rating: 4.6/5
Reviews: 720
Age: 1y ago

Scrumbles Dental Krunchies Cat Treats

Price: £1.18
Rating: 4.7/5
Reviews: 471
Age: 1y ago

Scrumbles Gnashers Daily Dental Sticks for Dogs Single Pack of 7 Packaging may vary

Price: £2.52
Rating: 3.8/5
Reviews: 178
Age: 1y ago

Scrumbles Postbiotic Chicken Nibbles 100g

Price: £1.89
Rating: 4.4/5
Reviews: 86
Age: 1y ago

Scrumbles Turkey Cranberry Softies 90g

Price: £2.58
Rating: 4.6/5
Reviews: 194
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Scrumbles84%
Woolf5%
PET MUNCHIES4%
Rosewood2%
Wellness CORE2%
HARRINGTONS1%
Open — no brand owns it (1 brand, 1%)

Pooch and Mutt Calm and Relaxed demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume68KCVR30.1%Products18Brands7Top 5 Brands97%OOS Rate5.3%Rating4.6★Reviews703Avg BSR#73

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Top Pooch and Mutt Calm and Relaxed search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

scrumbles dog treats41K/yr -14.5%32.4% conv.
salmon dog treats19K/yr +0.0%8.2% conv.
scrumbles treats4K/yr +34.3%27.1% conv.
salmon treats for dogs5K/yr -3.6%8.5% conv.

What reviews say buyers love and hate about Pooch and Mutt Calm and Relaxed

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Pet Friendly50%

“Cat approved”

Taste-Overall10%

“taste great”

Value For Money10%

“Good for the money”

Quality-Overall8%

“Great product very pleased with purchase”

Soothing/Teething5%

“the calming treats”

What buyers complain about

74% of reviews

Size-Overall12%

“Disappointed with size of bag”

Hard Feel11%

“They should not be advertised as soft treats”

Stale/Rotten/Spoiled10%

“they are all very mouldy”

Quality-Overall9%

“Lack of quality control”

Indigestion7%

“Affected my kitten's appetite”

Common Pooch and Mutt Calm and Relaxed questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pooch and Mutt Calm and Relaxed 36/100 on Amazon United Kingdom — Skip it. The niche generates £62K/yr across 18 tracked products. Search demand moved -6.7% over the last 90 days.