Pooch and Mutt Calm and Relaxed

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months

68K

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

30.1%

Market size, estimated

£62Ka year

Peak month

December3.2× the quietest month

Top search term

scrumbles dog treats41K searches a year

Listings sell for £3.02 on average, from £1.18 to £9.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £3.02 that is £4K to £5K a year per listing.

Average price

£3.02under the $15 to $100 sweet spot

Price range

£1.18–£9.78

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

£4K–£5K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #73 within Health Supplies. It carries 703 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#73in Health Supplies

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

703per listing

Listings tracked

18

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months