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Pleco Food

Fail

Prices span $2.36–$12.97, mostly outside the sweet spot, so Pleco Food is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£141K/yr116K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
65%top-5 click share · 7 brands · 38 sellers

Flapen Score

Pleco Food against its category

The dotted line is the Pet Supplies average. Past it, Pleco Food is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pleco Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pleco Food 116K times last year and spent an estimated £141K. The top 5 brands take 95% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

21.6% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
21.6%
Market size, estimated
£141Ka year
Peak month
February1.3× the quietest month
Top search term
algae wafers59K searches a year

02 · Price

A sale here is worth £5.61.

Listings sell for £5.61 on average, from £2.36 to £12.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £5.61 that is £4K to £6K a year per listing.

Average price
£5.61under the $15 to $100 sweet spot
Price range
£2.36–£12.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #52 within Fish & Aquatic Pets. It carries 1,611 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#52in Fish & Aquatic Pets
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,611per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Pleco Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

38

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

2%

  • HERONS37%
  • Tetra30%
  • King British18%
  • Pet Friend7%
  • Hikari3%
  • Ultra Fresh3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Pleco Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pleco Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • algae wafers59K/yr
  • pleco food30K/yr
  • pleco wafers19K/yr
  • algae wafers pleco3K/yr
  • pleco3K/yr
  • algae eater food1K/yr

Reviews and returns

What reviews say buyers love and hate about Pleco Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.05

quite large so I break them up a little

These wafers are on the small side

5 ml was too big

Durability15%−0.03

they break up quickly once in water

They disintegrate as soon as they hit the bottom

Value For Money12%+2.32

A little expensive

Not worth it

back to the more expensive ones

Quality-Overall8%+1.39

Poor quality wafers

Ingredients-Overall8%−0.04

First ingredient is SUGAR

Love

Quality-Overall33%+1.39

Excellent product

Good quality fish enjoying it

Good quality food

Value For Money29%+2.32

A very good product at a reasonable price

Excellent value for money

Good Value

Pet Friendly13%

My birded pleco's love the algae wafers

Fish love it

Tank critters love them

Taste-Overall5%

Great food

Our plecos love these good quality think they taste good cause they eat the lot nice verity of colour

Well they loved the treats

Durability4%−0.03

These ate durable they don't immediately desolve like other brands I've used

they are growing fast

shark love these plenty in the bag to last many months

FAQ

Common Pleco Food questions

Answered from the same tracked data.