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Plastic Dog Bed

Fail

Demand is soft, at -27.4% this quarter, so Plastic Dog Bed is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£89K/yr257K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
41%top-5 click share · 9 brands · 16 sellers

Flapen Score

Plastic Dog Bed against its category

The dotted line is the Pet Supplies average. Past it, Plastic Dog Bed is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Dog Bed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plastic Dog Bed 257K times last year and spent an estimated £89K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
257K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
2.2%
Market size, estimated
£89Ka year
Peak month
November1.9× the quietest month
Top search term
plastic dog bed97K searches a year

02 · Price

A sale here is worth £15.93.

Listings sell for £15.93 on average, from £6.84 to £39.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.93 that is £2K to £4K a year per listing.

Average price
£15.93inside the $15 to $100 sweet spot
Price range
£6.84–£39.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #334 within Beds, Bedding & Furniture. It carries 1,247 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
61%
Out of stock, average day
8.1%
Average rank
#334in Beds, Bedding & Furniture
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,247per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Plastic Dog Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

41%

Top 20: 88%

Open market

8%

  • Flamingo35%
  • Moderna16%
  • Ferplast16%
  • KetoPlastics11%
  • YöL8%
  • Samuel ALEXANDER7%
  • Open — no brand owns it (3 brands, 8%)

Demand

Plastic Dog Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Plastic Dog Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic dog bed97K/yr
  • large plastic dog bed23K/yr
  • plastic dog beds15K/yr
  • plastic dog bed large25K/yr
  • dog bed plastic14K/yr
  • hard dog bed12K/yr
  • plastic dog bed medium19K/yr
  • medium plastic dog bed8K/yr
  • small plastic dog bed7K/yr
  • plastic cat bed6K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Dog Bed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.27

Ridiculously small

Dog bed to small

To small for my dog

Thickness7%−0.06

A bit thin bought for our jack Russell have chewed through it already

Plastic is quite thin

Quality-Overall7%+0.53

Poor Quality

quality is poor

Strength7%−0.04

fell off if the bed was moved

A little flimsy

Flimsy

Advertised Vs Actual Product5%+0.22

measurements are misleading

MISLEADING SIZES

Love

Size-Overall19%−0.27

Decent size

Brilliant finally got what I wanted good size bed

Very good size for our toy dog

Pet Friendly13%

Nice dog bed

Good, sturdy dog bed

my dog loves it

Quality-Overall13%+0.53

Good quality

Great product

Well made

Value For Money11%+0.43

Good value for money

Good value

Really good for the price my dog loves it

Strength9%−0.04

It is sturdy

Other than that, it's a good, sturdy bed

Sturdy dog bed

Return

3.0% Return rate 94% Fixable by listing

Size-Overall92%█▇████

Ridiculously small

Dog bed to small

To small for my dog

Color2%▁█▁██▇
Defective Material/Parts2%▁█▁▁▁▁
Strength1%▁█▁▁▁▁

fell off if the bed was moved

A little flimsy

Flimsy

Quality-Overall1%▁▁█▁▁▁

Poor Quality

quality is poor

FAQ

Common Plastic Dog Bed questions

Answered from the same tracked data.