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Pizzle Sticks for Dogs

Pass

Pizzle Sticks for Dogs scores 65 out of 100, a Pass. Shoppers spend an estimated $380K a year here, demand is soft, at -18.2% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
65
65 / 100
Top 5% of 875 Pet Supplies niches · +15 vs the category median of 50
Market size
£380K/yr177K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
52%top-5 click share · 16 brands · 19 sellers

Flapen Score

Pizzle Sticks for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Pizzle Sticks for Dogs is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizzle Sticks for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pizzle Sticks for Dogs 177K times last year and spent an estimated £380K. The top 5 brands take 56% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £380K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
13.9%
Market size, estimated
£380Ka year
Peak month
December1.5× the quietest month
Top search term
pizzle sticks for dogs72K searches a year

02 · Price

A sale here is worth £15.52.

Listings sell for £15.52 on average, from £3.80 to £31.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £15.52 that is £8K to £12K a year per listing.

Average price
£15.52inside the $15 to $100 sweet spot
Price range
£3.80–£31.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #37 within Health Supplies. It carries 777 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
1.2%
Average rank
#37in Health Supplies
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
777per listing
Listings tracked
30

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Pizzle Sticks for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£57K£76K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

19

Est. top-5 brand share

56%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 88%

Open market

37%

  • Nova Dog Chews17%
  • MALTBYS' STORES 1904 LTD14%
  • Dragonfly Products10%
  • Jack&Pup8%
  • Premium bully sticks7%
  • Cuddles6%

Demand

Pizzle Sticks for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Pizzle Sticks for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pizzle sticks for dogs72K/yr
  • bully sticks for dogs32K/yr
  • bully sticks14K/yr
  • pizzle11K/yr
  • bull pizzles for dogs7K/yr
  • bulls pizzles for dogs8K/yr
  • pizzle sticks6K/yr
  • pizzles6K/yr
  • pizzle sticks for puppies6K/yr
  • dog pizzle sticks5K/yr

Reviews and returns

What reviews say buyers love and hate about Pizzle Sticks for Dogs

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Pet Friendly”
20%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad smell”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Pizzle Sticks for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data