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Pitpat Dog Gps Tracker

Fail

The top 5 products take 100% of clicks, so Pitpat Dog Gps Tracker is a Fail.

Flapen Score
34
34 / 100
Ranks 836 of 875 Pet Supplies niches · −16 vs the category median of 50
Market size
£87K/yr42K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 7 sellers

Flapen Score

Pitpat Dog Gps Tracker against its category

The dotted line is the Pet Supplies average. Past it, Pitpat Dog Gps Tracker is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pitpat Dog Gps Tracker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pitpat Dog Gps Tracker 42K times last year and spent an estimated £87K. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
3.0%
Market size, estimated
£87Ka year
Peak month
November10.3× the quietest month
Top search term
pitpat13K searches a year

02 · Price

A sale here is worth £71.04.

Listings sell for £71.04 on average, from £28.93 to £112.28. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £71.04 that is £7K to £18K a year per listing.

Average price
£71.04inside the $15 to $100 sweet spot
Price range
£28.93–£112.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£7K–£18K
Returns
5.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #14 within Collars, Harnesses & Leads. It carries 1,862 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#14in Collars, Harnesses & Leads
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,862per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Pitpat Dog Gps Tracker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£17K£35K£52K£70K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • PitPat94%
  • Tractive6%

Demand

Pitpat Dog Gps Tracker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.3×

Search terms

Top Pitpat Dog Gps Tracker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pitpat13K/yr
  • pit pat dog tracker11K/yr
  • pit pat4K/yr
  • pitpat dog tracker4K/yr
  • pit pat tracker3K/yr
  • pitpat dog gps tracker713/yr
  • pitpat gps tracker4K/yr
  • pitpat gps710/yr
  • pitpat dog activity monitor371/yr
  • pitpat gps dog tracker334/yr

Reviews and returns

What reviews say buyers love and hate about Pitpat Dog Gps Tracker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life13%−0.22

Poor battery life will be returning

Battery only lasts 24 hours making tracker useless

Bad battery

GPS11%−0.11

tracking didnt really work for us

Poor tracking

Poor location accuracy

Durability10%−0.13

Less than 2 years of use

suddenly stopped working

Stopped working after about 8 weeks

Charging9%−0.04

This is a functionally poor product that struggles to retain a charge

or the charger itself is faulty

now will not recharge

Value For Money8%+0.46

I know its costs money

Over-hyped waste of money

thats quite pricey

Love

Ease Of Use12%+1.18

Easy to use

Simple app to use

Honestly my life is so much easier

Quality-Overall11%+0.13

The signal quality is great

Quality product

I can honestly say it is really good

Battery Life10%−0.22

Battery life is decent

Great battery lift last approx 4 weeks

Good and battery life is long

Value For Money9%+0.46

they're very reasonably priced

Worth the money

Very good value

Assembly/Installation9%+0.93

Easy to set up

Very easy setup

it didnt take long to set it up

Return

5.7% Return rate 16% Fixable by listing

Functionality-Overall18%█▄▃▅▃▄
Size-Overall13%▃▄▆▄▇█
Connectivity-Overall10%▅▄▃▂▇█

Was really slow to connect

It doesnt connect quickly

the Bluetooth and WiFi is not very accurate

GPS10%▃▇▁█▆▂

tracking didnt really work for us

Poor tracking

Poor location accuracy

Signal Strength8%█▄▁▅▂▆

FAQ

Common Pitpat Dog Gps Tracker questions

Answered from the same tracked data.