Skip to content

Pig Oil for Horses

Fail

Demand is soft, at -61.8% this quarter, so Pig Oil for Horses is a Fail.

Flapen Score
41
41 / 100
Ranks 725 of 875 Pet Supplies niches · −9 vs the category median of 50
Market size
£68K/yr21K searches / yr
90-day growth
-61.8%search demand this quarter
Competition
73%top-5 click share · 6 brands · 29 sellers

Flapen Score

Pig Oil for Horses against its category

The dotted line is the Pet Supplies average. Past it, Pig Oil for Horses is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pig Oil for Horses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pig Oil for Horses 21K times last year and spent an estimated £68K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

17.1% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -61.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-61.8%
Conversion, latest week
17.1%
Market size, estimated
£68Ka year
Peak month
November4.8× the quietest month
Top search term
pig oil for horses10K searches a year

02 · Price

A sale here is worth £19.27.

Listings sell for £19.27 on average, from £8.39 to £40.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £19.27 that is £2K to £5K a year per listing.

Average price
£19.27inside the $15 to $100 sweet spot
Price range
£8.39–£40.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Horses. It carries 211 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
38%
Out of stock, average day
0.0%
Average rank
#64in Horses
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
211per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
101 months

Products

Top Pig Oil for Horses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£20K£27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

29

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • LINCOLN44%
  • Lubrisolve30%
  • Gold Label20%
  • Farriers Equine Care3%
  • Battles2%
  • Equicure2%
  • Open — no brand owns it (0%)

Demand

Pig Oil for Horses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Pig Oil for Horses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pig oil for horses10K/yr
  • pig oil and sulphur for horses5K/yr
  • pig oil6K/yr

Reviews and returns

What reviews say buyers love and hate about Pig Oil for Horses

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall100%+4.90

Good quality

Good quality and value for money

FAQ

Common Pig Oil for Horses questions

Answered from the same tracked data.