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Pig Oil for Horses

soft demand (-61.8% this quarter) — Pig Oil for Horses doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 17Growth 0Conversion 98Competition 22Returns 100Price range 79Avg price 86Brand share 4Review moat 89Quality gap 22
This niche Category average

Is Pig Oil for Horses profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pig Oil for Horses is a £68K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.

Pig Oil for Horses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -61.8% over the last 90 days and 17.1% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr3K
Search volume / yr-61.8%21K
Conversion rate17.1%
Avg price£19.27

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 29
Top-5 product click share73%
Open market2%
Avg brand age101 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement8%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews211

Top Pig Oil for Horses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£14K£20K£27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

29

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • LINCOLN44%
  • Lubrisolve30%
  • Gold Label20%
  • Farriers Equine Care3%
  • Battles2%
  • Equicure2%
  • Open — no brand owns it (0%)

Pig Oil for Horses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume21KCVR17.1%Products13Brands6Top 5 Brands98%OOS Rate0.0%Rating4.7★Reviews211Avg BSR#64
700500Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.8×

Top Pig Oil for Horses search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pig oil for horses10K/yr
  • pig oil and sulphur for horses5K/yr
  • pig oil6K/yr

What reviews say buyers love and hate about Pig Oil for Horses

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall100%

Good quality

Common Pig Oil for Horses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pig Oil for Horses 41/100 on Amazon United Kingdom — Skip it. The niche generates £68K/yr across 13 tracked products. Search demand moved -61.8% over the last 90 days.
Search demand for Pig Oil for Horses on Amazon United Kingdom peaks in Jan–Feb–Nov–Dec, where the busiest month runs 4.8× the quietest.