Is pig oil for horses profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 13 tracked products. 90-day search growth is -61.8%. Flapen's verdict: Skip it (41/100).

How competitive is the pig oil for horses niche?

6 brands and 29 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 98% of demand.

When does demand for pig oil for horses peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.8× the quietest.

What does it cost to enter the pig oil for horses niche?

Listings span £8.39–£40.71; the average listing price is £19.27 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.

pig oil for horses

Skip it

Soft demand (-61.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great211.38

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£19.27

avg listing price — sweet spot $15–$100

Price range

Great£8.39–£40.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£68K

£68K/yr · 21K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Growth

Bad-61.8%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, pig oil for horses is a £68K/yr Amazon United Kingdom market (21K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

pig oil for horses market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £48K–£58K; units × avg price
Conversion rate: 17.1%
Avg BSR: #64
Page quality: 0%
Prime: 38%
Sponsored: 8%
Out of stock: 0.0%
Avg brand age: 101 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

LINCOLN44%
Lubrisolve30%
Gold Label20%
Farriers Equine Care3%
Battles2%
Equicure2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -61.8% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.8×

Open Trend

Top pig oil for horses search terms

pig oil for horses10K/yr -72.8%8.8% conv.
pig oil and sulphur for horses5K/yr -51.1%11.0% conv.
pig oil6K/yr -52.0%7.7% conv.

All search terms

Top pig oil for horses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LINCOLN Pig Oil & Sulphur - 1 litre

LINCOLN£11.264.5★241 rev

Lubrisolve 2 litres 100% Pure Shire Oil (Pig Oil)

Lubrisolve£15.944.7★160 rev

Gold Label - Pig Oil and Sulphur: 1L GLD1380 Sulphur

Gold Label£13.924.7★450 rev

Lincoln Pig Oil & Sulphur - Horse Pony Care - 4 litre

LINCOLN£27.954.5★241 rev

Lubrisolve 500 ml 100% Pure Shire Oil (Pig Oil) Spray Bottle

Lubrisolve£8.394.2★39 rev

Newest

by launch date

Lincoln Pig Oil - 4 litre

LINCOLN£31.191 rev

3y ago

Lubrisolve 2 litres 100% Pure Shire Oil (Pig Oil)

Lubrisolve£15.94160 rev

4y ago

Lubrisolve 500 ml 100% Pure Shire Oil (Pig Oil) Spray Bottle

Lubrisolve£8.3939 rev

4y ago

Lubrisolve 5 litres 100% Pure Shire Oil (Pig Oil)

Lubrisolve£27.65173 rev

7y ago

Farriers Equine Care Shire Oil Twin Pack for Horses

Farriers Equine Care£21.0298 rev

7y ago

What buyers say about pig oil for horses

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall100%

“Good quality”

Common questions

Is pig oil for horses profitable to sell on Amazon United Kingdom?: The niche generates £68K/yr across 13 tracked products. 90-day search growth is -61.8%. Flapen's verdict: Skip it (41/100).
How competitive is the pig oil for horses niche?: 6 brands and 29 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 98% of demand.
When does demand for pig oil for horses peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.8× the quietest.
What does it cost to enter the pig oil for horses niche?: Listings span £8.39–£40.71; the average listing price is £19.27 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.