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Petlab Co Dental Powder

Fail

Demand is soft, at -60.5% this quarter, so Petlab Co Dental Powder is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£39K/yr27K searches / yr
90-day growth
-60.5%search demand this quarter
Competition
94%top-5 click share · 5 brands · 8 sellers

Flapen Score

Petlab Co Dental Powder against its category

The dotted line is the Pet Supplies average. Past it, Petlab Co Dental Powder is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Petlab Co Dental Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Petlab Co Dental Powder 27K times last year and spent an estimated £39K. All 5 brands take every click. Demand peaks in Aug–Sep–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-60.5%
Conversion, latest week
7.4%
Market size, estimated
£39Ka year
Peak month
August7.5× the quietest month
Top search term
petlab co dental powder8K searches a year

02 · Price

A sale here is worth £19.65.

Listings sell for £19.65 on average, from £9.53 to £35.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £19.65 that is £5K to £10K a year per listing.

Average price
£19.65inside the $15 to $100 sweet spot
Price range
£9.53–£35.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Health Supplies. It carries 5,321 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#15in Health Supplies
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,321per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Petlab Co Dental Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£23K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

8

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

94%

Top 20: 100%

Open market

0%

  • PetLab Co.60%
  • ProDen PlaqueOff29%
  • Pooch & Mutt5%
  • Protexin Veterinary3%
  • BUGALUGS3%
  • Open — no brand owns it (0%)

Demand

Petlab Co Dental Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Nov · busiest ÷ quietest = 7.5×

Search terms

Top Petlab Co Dental Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • petlab co dental powder8K/yr
  • pet lab co dental powder6K/yr
  • probright dental powder dogs5K/yr
  • pro bright dental powder dogs4K/yr
  • petlabco dental powder1K/yr
  • probright865/yr
  • probright dental powder1K/yr
  • probright dogs teeth8/yr

Reviews and returns

What reviews say buyers love and hate about Petlab Co Dental Powder

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Breathability”
19%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesn't work”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Petlab Co Dental Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data