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Petlab Co Dental Powder

Fail

Demand is soft, at -60.5% this quarter, so Petlab Co Dental Powder is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£39K/yr27K searches / yr
90-day growth
-60.5%search demand this quarter
Competition
94%top-5 click share · 5 brands · 8 sellers

Flapen Score

Petlab Co Dental Powder against its category

The dotted line is the Pet Supplies average. Past it, Petlab Co Dental Powder is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Petlab Co Dental Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Petlab Co Dental Powder 27K times last year and spent an estimated £39K. All 5 brands take every click. Demand peaks in Aug–Sep–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-60.5%
Conversion, latest week
7.4%
Market size, estimated
£39Ka year
Peak month
August7.5× the quietest month
Top search term
petlab co dental powder8K searches a year

02 · Price

A sale here is worth £19.65.

Listings sell for £19.65 on average, from £9.53 to £35.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £19.65 that is £5K to £10K a year per listing.

Average price
£19.65inside the $15 to $100 sweet spot
Price range
£9.53–£35.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Health Supplies. It carries 5,321 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#15in Health Supplies
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,321per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Petlab Co Dental Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£23K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • PetLab Co.60%
  • ProDen PlaqueOff29%
  • Pooch & Mutt5%
  • Protexin Veterinary3%
  • BUGALUGS3%
  • Open — no brand owns it (0%)

Demand

Petlab Co Dental Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Nov · busiest ÷ quietest = 7.5×

Search terms

Top Petlab Co Dental Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • petlab co dental powder8K/yr
  • pet lab co dental powder6K/yr
  • probright dental powder dogs5K/yr
  • pro bright dental powder dogs4K/yr
  • petlabco dental powder1K/yr
  • probright865/yr
  • probright dental powder1K/yr
  • probright dogs teeth8/yr

Reviews and returns

What reviews say buyers love and hate about Petlab Co Dental Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.25

Doesn't work

But results show slowly

Didnt work for my dogs

Breathability16%+0.48

Didn't help my dogs breath is still awful

no so good for breath

Bad breath going

Value For Money11%−0.02

but gosh is it crazily over priced

Its very expensive. £32 for 30 days supply

seemed expensive for what it was

Indigestion11%−0.20

Gave dog diarrhea

Caused stomach problems

Turned my babes tummy

Size-Overall6%−0.08

The package is small

Small size

The container is small

Love

Breathability17%+0.48

Fresher breath

No more bad breath

Fresher dog breath

Quality-Overall14%+1.32

Excellent product

Decent for what it is

Good product Good quality quick delivery recommend you buy from this seller thank you

Value For Money10%−0.02

reasonably priced

Good value for money

Good value

Ease Of Use9%

Easy to Use

is easy to use with the scoop provided good value for money

Its incredibly easy to use—just sprinkle it over my pets food once a day

Advertised Vs Actual Product9%+0.78

Does what it says

As described

Just what I ordered

Return

0.0% Return rate 36% Fixable by listing

Size-Overall27%▁▁█▃▁▅

The package is small

Small size

The container is small

Functionality-Overall18%▁█▁▁▁▁

Doesn't work

But results show slowly

Didnt work for my dogs

Ingredients-Overall14%▁█▁▁▁▆
Leak-Proof9%▁▁▁█▁▁
Advertised Vs Actual Product9%▁█▁▁▁▁

FAQ

Common Petlab Co Dental Powder questions

Answered from the same tracked data.