Petlab Co Dental Powder
FailDemand is soft, at -60.5% this quarter, so Petlab Co Dental Powder is a Fail.
- Flapen Score
- 38 / 100Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 5038
- Market size
- £39K/yr27K searches / yr
- 90-day growth
- -60.5%search demand this quarter
- Competition
- 94%top-5 click share · 5 brands · 8 sellers
Flapen Score
Petlab Co Dental Powder against its category
The dotted line is the Pet Supplies average. Past it, Petlab Co Dental Powder is stronger. Inside it, weaker.
Market
The Petlab Co Dental Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Petlab Co Dental Powder 27K times last year and spent an estimated £39K. All 5 brands take every click. Demand peaks in Aug–Sep–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- -60.5%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £39Ka year
- Peak month
- August7.5× the quietest month
- Top search term
- petlab co dental powder8K searches a year
02 · Price
A sale here is worth £19.65.
Listings sell for £19.65 on average, from £9.53 to £35.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £19.65 that is £5K to £10K a year per listing.
- Average price
- £19.65inside the $15 to $100 sweet spot
- Price range
- £9.53–£35.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Health Supplies. It carries 5,321 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Health Supplies
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,321per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Petlab Co Dental Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PetLabCo. ProBright Dental Powder for Dogs Small Dogs
- Price
- £26.52
- Rating
- 4.0/5
- Reviews
- 326
- Age
- 2y ago

ProDen PlaqueOff Powder for Dogs & Cats Tartar & Bad Breath Remover 100% Natural Teeth Cleaner and Plaque Remover 60 g
- Price
- £10.69
- Rating
- 4.2/5
- Reviews
- 32,963
- Age
- 18y ago

PetLabCo. ProBright Dental Powder Plaque & Breath Medium Dogs
- Price
- £31.18
- Rating
- 4.0/5
- Reviews
- 326
- Age
- 2y ago

PetLabCo. ProBright Dental Powder Plaque & Breath Large Dogs
- Price
- £35.85
- Rating
- 4.0/5
- Reviews
- 326
- Age
- 2y ago

Pooch & Mutt - Dog Dental Powder Tartar & Plaque Remover (Teeth Cleaning Product For Dogs Dental Care) 100g (external product packaging design may vary)
- Price
- £12.66
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 12y ago
Trending
estimated 90-day click momentum
Pooch & Mutt - Dog Dental Powder Tartar & Plaque Remover (Teeth Cleaning Product For Dogs Dental Care) 100g (external product packaging design may vary)
- Price
- £12.66
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 12y ago

Protexin Veterinary PlaqEase Dental Powder for Dogs and Cats Helps Reduce Plaque Tartar and Bad Breath Easy Daily Oral Care Supplement 75g
- Price
- £11.15
- Rating
- 4.1/5
- Reviews
- 346
- Age
- 1y ago

PetLabCo. ProBright Dental Powder for Dogs Small Dogs
- Price
- £26.52
- Rating
- 4.0/5
- Reviews
- 326
- Age
- 2y ago

PetLabCo. ProBright Dental Powder Plaque & Breath Large Dogs
- Price
- £35.85
- Rating
- 4.0/5
- Reviews
- 326
- Age
- 2y ago

ProDen PlaqueOff Powder for Dogs & Cats Tartar & Bad Breath Remover 100% Natural Teeth Cleaner and Plaque Remover 60 g
- Price
- £10.69
- Rating
- 4.2/5
- Reviews
- 32,963
- Age
- 18y ago
Newest
by launch date
Protexin Veterinary PlaqEase Dental Powder for Dogs and Cats Helps Reduce Plaque Tartar and Bad Breath Easy Daily Oral Care Supplement 75g
- Price
- £11.15
- Rating
- 4.1/5
- Reviews
- 346
- Age
- 1y ago

PetLabCo. ProBright Dental Powder for Dogs Small Dogs
- Price
- £26.52
- Rating
- 4.0/5
- Reviews
- 326
- Age
- 2y ago

PetLabCo. ProBright Dental Powder Plaque & Breath Medium Dogs
- Price
- £31.18
- Rating
- 4.0/5
- Reviews
- 326
- Age
- 2y ago

PetLabCo. ProBright Dental Powder Plaque & Breath Large Dogs
- Price
- £35.85
- Rating
- 4.0/5
- Reviews
- 326
- Age
- 2y ago

BUGALUGS Plaque Off Remover for Dog 70g Teeth & Bad Breath 100% Natural | Plaque Off Dogs No Need for Dog Toothbrush or Dog Toothpaste | Remove Dog Bad Breath & Plaque Remover for Dogs & Cats (70g)
- Price
- £9.53
- Rating
- 4.3/5
- Reviews
- 2,859
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- PetLab Co.60%
- ProDen PlaqueOff29%
- Pooch & Mutt5%
- Protexin Veterinary3%
- BUGALUGS3%
- Open — no brand owns it (0%)
Demand
Petlab Co Dental Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Nov · busiest ÷ quietest = 7.5×
Search terms
Top Petlab Co Dental Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- petlab co dental powder8K/yr
- pet lab co dental powder6K/yr
- probright dental powder dogs5K/yr
- pro bright dental powder dogs4K/yr
- petlabco dental powder1K/yr
- probright865/yr
- probright dental powder1K/yr
- probright dogs teeth8/yr
Reviews and returns
What reviews say buyers love and hate about Petlab Co Dental Powder
We read the reviews and the return reasons for every product selling here.
“Doesn't work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Petlab Co Dental Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









