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Petkit Pura Max

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 89% of clicks, so Petkit Pura Max is a Maybe.

Flapen Score
53
53 / 100
Top 35% of 875 Pet Supplies niches · +3 vs the category median of 50
Market size
£157K/yr172K searches / yr
90-day growth
+9.2%search demand this quarter
Competition
58%top-5 click share · 11 brands · 26 sellers

Flapen Score

Petkit Pura Max against its category

The dotted line is the Pet Supplies average. Past it, Petkit Pura Max is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Petkit Pura Max market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Petkit Pura Max 172K times last year and spent an estimated £157K. The top 5 brands take 89% of clicks. Demand peaks in Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
6.5%
Market size, estimated
£157Ka year
Peak month
June1.9× the quietest month
Top search term
tofu cat litter106K searches a year

02 · Price

A sale here is worth £14.11.

Listings sell for £14.11 on average, from £7.05 to £24.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.11 that is £4K to £7K a year per listing.

Average price
£14.11under the $15 to $100 sweet spot
Price range
£7.05–£24.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #75 within Cats. It carries 2,637 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
4.6%
Average rank
#75in Cats
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,637per listing
Listings tracked
22

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Petkit Pura Max products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

26

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 98%

Open market

8%

  • FUKUMARU36%
  • Catit23%
  • Croci15%
  • BioKitty10%
  • KatKin5%
  • Fur & Bone3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Petkit Pura Max search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.9×

Search terms

Top Petkit Pura Max search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tofu cat litter106K/yr
  • catit litter21K/yr
  • tofu litter15K/yr
  • tofu cat litter uk9K/yr
  • cat litter tofu10K/yr
  • pea husk cat litter4K/yr
  • catit cat litter3K/yr
  • tofu cat litter clumping5K/yr

Reviews and returns

What reviews say buyers love and hate about Petkit Pura Max

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
0.2%of orders come back
“Weird smell”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Petkit Pura Max questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data