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Petkit Pura Max

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 89% of clicks, so Petkit Pura Max is a Maybe.

Flapen Score
53
53 / 100
Top 35% of 875 Pet Supplies niches · +3 vs the category median of 50
Market size
£157K/yr172K searches / yr
90-day growth
+9.2%search demand this quarter
Competition
58%top-5 click share · 11 brands · 26 sellers

Flapen Score

Petkit Pura Max against its category

The dotted line is the Pet Supplies average. Past it, Petkit Pura Max is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Petkit Pura Max market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Petkit Pura Max 172K times last year and spent an estimated £157K. The top 5 brands take 89% of clicks. Demand peaks in Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
6.5%
Market size, estimated
£157Ka year
Peak month
June1.9× the quietest month
Top search term
tofu cat litter106K searches a year

02 · Price

A sale here is worth £14.11.

Listings sell for £14.11 on average, from £7.05 to £24.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.11 that is £4K to £7K a year per listing.

Average price
£14.11under the $15 to $100 sweet spot
Price range
£7.05–£24.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #75 within Cats. It carries 2,637 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
4.6%
Average rank
#75in Cats
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,637per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Petkit Pura Max products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

26

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

8%

  • FUKUMARU36%
  • Catit23%
  • Croci15%
  • BioKitty10%
  • KatKin5%
  • Fur & Bone3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Petkit Pura Max search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.9×

Search terms

Top Petkit Pura Max search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tofu cat litter106K/yr
  • catit litter21K/yr
  • tofu litter15K/yr
  • tofu cat litter uk9K/yr
  • cat litter tofu10K/yr
  • pea husk cat litter4K/yr
  • catit cat litter3K/yr
  • tofu cat litter clumping5K/yr

Reviews and returns

What reviews say buyers love and hate about Petkit Pura Max

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell27%+0.20

Weird smell

Terrible smell

creates terrible smell

Value For Money20%+0.57

a tad pricey

But sadly too expensive for me

It's quite expensive

Durability5%−0.12

A bag only lasts us 2 weeks

won't last

I can't see it lasting 2 months

Adhesion/Stickiness4%−0.09

sticks to paws

Also, it's very sticky on the cat's paws

sticky

Quality-Overall4%−0.03

pricey for the quality

Quality has dropped

Too expensive for this bad quality

Love

Smell33%+0.20

Love the smell

and no nasty smells

minimal smell

Ease Of Cleaning12%+1.65

Easy to clean

easy cleaning up litter final found this best

The clumping is really good and helps cleaning

Value For Money11%+0.57

excellent value for money

Good value for money

Good value

Quality-Overall9%−0.03

Overall, its a high-quality, reliable product that I highly recommend

Interesting product

Amazing quality

Pet Friendly6%

Cats love it

Cats approved

The cat's are happy with it

Return

0.2% Return rate 8% Fixable by listing

Smell37%▆█▃▃▂▄

Weird smell

Terrible smell

creates terrible smell

Value For Money14%▁▆▁▁▁█

a tad pricey

But sadly too expensive for me

It's quite expensive

Compatibility-Overall10%▁▁▄▇▁█
Size-Overall7%▁▁█▁▅▃
Functionality-Overall6%▁▂▁▁█▂

FAQ

Common Petkit Pura Max questions

Answered from the same tracked data.