Petkit Pura Max
MaybeReturns run at only 0.2% of orders. But the top 5 brands take 89% of clicks, so Petkit Pura Max is a Maybe.
- Flapen Score
- 53 / 100Top 35% of 875 Pet Supplies niches · +3 vs the category median of 5053
- Market size
- £157K/yr172K searches / yr
- 90-day growth
- +9.2%search demand this quarter
- Competition
- 58%top-5 click share · 11 brands · 26 sellers
Flapen Score
Petkit Pura Max against its category
The dotted line is the Pet Supplies average. Past it, Petkit Pura Max is stronger. Inside it, weaker.
Market
The Petkit Pura Max market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Petkit Pura Max 172K times last year and spent an estimated £157K. The top 5 brands take 89% of clicks. Demand peaks in Jun. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
6.5% of searches ended in a purchase last week.
Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.
- Searches, last 12 months
- 172K
- Growth, 90 days vs prior 90
- +9.2%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £157Ka year
- Peak month
- June1.9× the quietest month
- Top search term
- tofu cat litter106K searches a year
02 · Price
A sale here is worth £14.11.
Listings sell for £14.11 on average, from £7.05 to £24.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.11 that is £4K to £7K a year per listing.
- Average price
- £14.11under the $15 to $100 sweet spot
- Price range
- £7.05–£24.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #75 within Cats. It carries 2,637 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 95%
- Out of stock, average day
- 4.6%
- Average rank
- #75in Cats
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,637per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Petkit Pura Max products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FUKUMARU Tofu Cat Litter Clumping Litter for Cats Mixed Corn Pellets Dust-free and Easy Clumping Odour Control Flushable Direct to Toliet Low Residue 16 L (4 Packs)
- Price
- £21.38
- Rating
- 4.2/5
- Reviews
- 3,835
- Age
- 2y ago

Catit Go Natural Vanilla Scented Pea Husk Clumping Cat Litter Deodorising 99.9% Dust-Free Fast Clumping Cat Litter Plant-Based Litter for Cats & Kittens 5.6kg (2 x 2.8kg)
- Price
- £10.19
- Rating
- 4.4/5
- Reviews
- 9,552
- Age
- 5y ago

Tofu Clumping Cat Litter 10L - Unscented Eco-Friendly Natural & Dust-Free - Biodegradable Non-Toxic Ultra Absorbent Flushable Cat Litter for Kittens & Adult Cats (Pack of 1 Unscented)
- Price
- £13.85
- Rating
- 3.9/5
- Reviews
- 108
- Age
- 1y ago

Croci Tofu Clean Litter 10L - Clumping Cat Litter Biodegradable flushes down the toilet 100% vegetable Long lasting Anti-odor Sand
- Price
- £11.18
- Rating
- 4.2/5
- Reviews
- 1,084
- Age
- 6y ago

FUKUMARU Tofu Cat Litter Clumping Cat Litter Odour Control with Green Tea Scent Dust-Free and Easy to Clump Flushable Direct to Toliet 2.7Kg x 4bags
- Price
- £21.02
- Rating
- 4.4/5
- Reviews
- 1,049
- Age
- 1y ago
Trending
90-day click momentum
Fur & Bone Tofu Cat Litter 4.5kg/12.8L Plant-Based Clumping Kitty Litter Flushable Low Dust Pellets with Odour Control
- Price
- £10.88
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 2mo ago

Tofu Cat Litter Clumping Kitty Litter Flushable Pea Fiber Dust Free Odor Control Low Tracking Lightweight
- Price
- £22.53
- Rating
- 3.8/5
- Reviews
- 41
- Age
- 3y ago

FUKUMARU Tofu Cat Litter 24lb - Lavender Scent Firm Clumping Natural Odor Control Low Dust Flushable Plant-Based Pellets 2.7Kg x 4 Bags
- Price
- £17.91
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 3mo ago

PrimaCat - Hygienic Apple Scented Cat Litter Long Lasting Clay 10L (8.7kg)- Amazon Exclusive
- Price
- £8.27
- Rating
- 4.1/5
- Reviews
- 138
- Age
- 2y ago

Catit Unscented Cat Litter Clumping Pea-Husk Tofu Litter for Cats & Kittens
- Price
- £11.45
- Rating
- 4.4/5
- Reviews
- 9,552
- Age
- 9mo ago
Newest
by launch date
Fur & Bone Tofu Cat Litter 4.5kg/12.8L Plant-Based Clumping Kitty Litter Flushable Low Dust Pellets with Odour Control
- Price
- £10.88
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 2mo ago

FUKUMARU Tofu Cat Litter 24lb - Lavender Scent Firm Clumping Natural Odor Control Low Dust Flushable Plant-Based Pellets 2.7Kg x 4 Bags
- Price
- £17.91
- Rating
- 4.3/5
- Reviews
- 123
- Age
- 3mo ago

Catit Unscented Cat Litter Clumping Pea-Husk Tofu Litter for Cats & Kittens
- Price
- £11.45
- Rating
- 4.4/5
- Reviews
- 9,552
- Age
- 9mo ago

Pawfect Bean Premium Tofu Cat Litter Delicate Milk Aroma 6L/2.5kg
- Price
- £10.97
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 11mo ago

Happy & Polly Tofu Cat Litter Fast Clumping Flushable Ultra Absorbent Low Tracking 100% Natural Raw Materials with Coconut Charcoal(2.5kg)
- Price
- £7.12
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
26
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
58%
Top 20: 98%
Open market
8%
- FUKUMARU36%
- Catit23%
- Croci15%
- BioKitty10%
- KatKin5%
- Fur & Bone3%
- Open — no brand owns it (5 brands, 8%)
Demand
Petkit Pura Max search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.9×
Search terms
Top Petkit Pura Max search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tofu cat litter106K/yr
- catit litter21K/yr
- tofu litter15K/yr
- tofu cat litter uk9K/yr
- cat litter tofu10K/yr
- pea husk cat litter4K/yr
- catit cat litter3K/yr
- tofu cat litter clumping5K/yr
Reviews and returns
What reviews say buyers love and hate about Petkit Pura Max
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Weird smell
Terrible smell
creates terrible smell
a tad pricey
But sadly too expensive for me
It's quite expensive
A bag only lasts us 2 weeks
won't last
I can't see it lasting 2 months
sticks to paws
Also, it's very sticky on the cat's paws
sticky
pricey for the quality
Quality has dropped
Too expensive for this bad quality
Love
Love the smell
and no nasty smells
minimal smell
Easy to clean
easy cleaning up litter final found this best
The clumping is really good and helps cleaning
excellent value for money
Good value for money
Good value
Overall, its a high-quality, reliable product that I highly recommend
Interesting product
Amazing quality
Cats love it
Cats approved
The cat's are happy with it
Return
0.2% Return rate 8% Fixable by listing
Weird smell
Terrible smell
creates terrible smell
a tad pricey
But sadly too expensive for me
It's quite expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Petkit Pura Max questions
Answered from the same tracked data.









