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Pet Stain and Odour Remover

Fail

The top 5 products take 100% of clicks, so Pet Stain and Odour Remover is a Fail.

Flapen Score
36
36 / 100
Ranks 823 of 875 Pet Supplies niches · −14 vs the category median of 50
Market size
£236K/yr165K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 50 sellers

Flapen Score

Pet Stain and Odour Remover against its category

The dotted line is the Pet Supplies average. Past it, Pet Stain and Odour Remover is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pet Stain and Odour Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pet Stain and Odour Remover 165K times last year and spent an estimated £236K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

20.3% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
20.3%
Market size, estimated
£236Ka year
Peak month
November2.8× the quietest month
Top search term
pet carpet cleaner47K searches a year

02 · Price

A sale here is worth £7.07.

Listings sell for £7.07 on average, from £2.80 to £13.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At £7.07 that is £42K to £57K a year per listing.

Average price
£7.07under the $15 to $100 sweet spot
Price range
£2.80–£13.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
6,000–8,000
Revenue per listing a year
£42K–£57K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Litter & Housetraining. It carries 23,022 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4in Litter & Housetraining
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
23,022per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Pet Stain and Odour Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£47K£95K£142K£189K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Dr. Beckmann83%
  • Simple Solution13%
  • Dirtbusters4%

Demand

Pet Stain and Odour Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Pet Stain and Odour Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pet carpet cleaner47K/yr
  • dr beckmann pet stain and odour remover24K/yr
  • carpet cleaner pet18K/yr
  • pet stain and odour remover22K/yr
  • pet cleaner17K/yr
  • dog cleaning products10K/yr
  • pet stain remover4K/yr
  • dog carpet cleaner6K/yr
  • dog cleaner6K/yr
  • carpet cleaner for pets4K/yr

Reviews and returns

What reviews say buyers love and hate about Pet Stain and Odour Remover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof18%

spray bottle leaks

Bottle leaks

Bottle spray leaks every where

Smell16%+0.08

no fragrance smell after use

It has a strong smell

Stink

Spray/Flow13%−0.13

Faulty bottle spray

does not spray

Spray does not spray

Functionality-Overall10%−0.17

Not effective

Doesn't work very well

Didnt work

Ease Of Use4%+0.20

so not been able to use

not easy to use

Was no use at all

Love

Smell22%+0.08

Very good lovely clean smell

Nice fragrance

Smells fresh

Ease Of Cleaning20%+2.00

Cleans Well

Cleans really well

Good cleaning

Quality-Overall16%+0.62

Great product A

Excellent results

Excellent product

Advertised Vs Actual Product8%+0.78

As described

does what it says on the packet

Does the job

Value For Money8%+0.43

Good value for money

Fair price

Good value for money

Return

0.1% Return rate 6% Fixable by listing

Functionality-Overall30%▁▁▆▃██

Not effective

Doesn't work very well

Didnt work

Smell15%▁▁▁█▁▁

no fragrance smell after use

It has a strong smell

Stink

Leak-Proof15%▁▆▄▁▁█

spray bottle leaks

Bottle leaks

Bottle spray leaks every where

Size-Overall6%▁█▁▁▁▁

the size of the bottles are ginormous

Now it smalls like pee mixed with the small of this product

this bottle is not fit for purpose

Escape Proof4%▁▁█▁▁▁

FAQ

Common Pet Stain and Odour Remover questions

Answered from the same tracked data.