Pet Disinfectant
MaybeReturns run at only 0.1% of orders. But prices span $1.81–$23.35, mostly outside the sweet spot, so Pet Disinfectant is a Maybe.
- Flapen Score
- 59 / 100Top 14% of 875 Pet Supplies niches · +9 vs the category median of 5059
- Market size
- £245K/yr225K searches / yr
- 90-day growth
- +15.3%search demand this quarter
- Competition
- 46%top-5 click share · 16 brands · 23 sellers
Flapen Score
Pet Disinfectant against its category
The dotted line is the Pet Supplies average. Past it, Pet Disinfectant is stronger. Inside it, weaker.
Market
The Pet Disinfectant market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pet Disinfectant 225K times last year and spent an estimated £245K. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
9.9% of searches ended in a purchase last week.
Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £245K a year.
- Searches, last 12 months
- 225K
- Growth, 90 days vs prior 90
- +15.3%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £245Ka year
- Peak month
- July2.4× the quietest month
- Top search term
- pet disinfectant38K searches a year
02 · Price
A sale here is worth £11.05.
Listings sell for £11.05 on average, from £1.81 to £23.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.05 that is £6K to £8K a year per listing.
- Average price
- £11.05under the $15 to $100 sweet spot
- Price range
- £1.81–£23.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #23 within Grooming. It carries 867 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 84%
- Out of stock, average day
- 0.2%
- Average rank
- #23in Grooming
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 867per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Pet Disinfectant products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fresh Pet Kennel/Cattery Disinfectant and Deodoriser - 5L (BUBBLEGUM)
- Price
- £8.77
- Rating
- 4.4/5
- Reviews
- 630
- Age
- 10y ago

Fresh Pet Disinfectant Deodoriser Artificial Grass Cleaner for Dogs 5L
- Price
- £9.35
- Rating
- 4.5/5
- Reviews
- 484
- Age
- 9y ago

Chemical Trade Store - Kennel & Cattery Disinfectant Pet Friendly Cleaner & Deodoriser Lemon Scent - For Dog Kennels Cat Cages Hutches & Aviaries - Concentrated Formula Dilutes Up To 1:5-2.5L
- Price
- £7.27
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 11mo ago

Trade Chemicals Fresh Pet Kennel/Cattery Disinfectant and Deodoriser - 5L (LEMON)
- Price
- £8.76
- Rating
- 4.4/5
- Reviews
- 313
- Age
- 9y ago

Fresh Pet Disinfectant Kennel Disinfectant and Deodoriser 4 x 5L
- Price
- £22.50
- Rating
- 4.6/5
- Reviews
- 1,886
- Age
- 9y ago
Trending
90-day click momentum
1001 Professional Powerful Pet Area Cleaner & Disinfectant 5 Litre
- Price
- £10.17
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 3mo ago

PROline Kennel Disinfectant Multi Pack Bundle 4x5L 4 different scents
- Price
- £20.75
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Fabulosa 4 in 1 Disinfectant and Deodoriser Pet & Dog Friendly Artificial Lawn & Grass Cleaner Urine Cleaner and Moss Growth Killer Makes 300L 1L 6 Pack Lavender
- Price
- £8.28
- Rating
- 4.5/5
- Reviews
- 915
- Age
- 4mo ago

FRESH PET CLEANER DISINFECTANT DEODORISER KENNEL/CATTERY PRE FILLED 5L (CHERRY)
- Price
- £9.66
- Rating
- 4.5/5
- Reviews
- 400
- Age
- 9y ago

Chemical Trade Store - Kennel & Cattery Disinfectant Pet Friendly Cleaner & Deodoriser Lemon Scent - For Dog Kennels Cat Cages Hutches & Aviaries - Concentrated Formula Dilutes Up To 1:5-2.5L
- Price
- £7.27
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 11mo ago
Newest
by launch date
PROline Kennel Disinfectant Multi Pack Bundle 4x5L 4 different scents
- Price
- £20.75
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

1001 Professional Powerful Pet Area Cleaner & Disinfectant 5 Litre
- Price
- £10.17
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 3mo ago

Fabulosa 4 in 1 Disinfectant and Deodoriser Pet & Dog Friendly Artificial Lawn & Grass Cleaner Urine Cleaner and Moss Growth Killer Makes 300L 1L 6 Pack Lavender
- Price
- £8.28
- Rating
- 4.5/5
- Reviews
- 915
- Age
- 4mo ago

Chemical Trade Store - Kennel & Cattery Disinfectant Pet Friendly Cleaner & Deodoriser Lemon Scent - For Dog Kennels Cat Cages Hutches & Aviaries - Concentrated Formula Dilutes Up To 1:5-2.5L
- Price
- £7.27
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 11mo ago

Pro-Kleen ProBiotic Kennel Cleaner 5L - Cleans & Neutralises Odours - Biodegradable Non-Toxic Wildlife & Pet Safe - Uses Naturally Derived Ingredients - Cruelty Free & Vegan (Cherry)
- Price
- £11.52
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
23
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
17%
- Trade Chemicals33%
- FRESH PET25%
- Chemical Trade Store8%
- Pro-Kleen7%
- FRESH 3656%
- Fabulosa4%
- Open — no brand owns it (10 brands, 17%)
Demand
Pet Disinfectant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
Search terms
Top Pet Disinfectant search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pet disinfectant38K/yr
- kennel disinfectant and deodoriser30K/yr
- pet disinfectant and urine deodoriser15K/yr
- dog disinfectant for outside14K/yr
- kennel cleaner14K/yr
- fresh pet disinfectant14K/yr
- garden disinfectant dog safe9K/yr
- pet safe disinfectant17K/yr
- dog disinfectant13K/yr
- fresh pet9K/yr
Reviews and returns
What reviews say buyers love and hate about Pet Disinfectant
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
does not smell great
Not as strong a scent as I thought it would be
Doesnt smell of anything
Very small
Small bottle
3 stars as its a really small bottle for the price
Leaking bottles
Leaking
Leaking contents
waste of money
would be better if the price was less expensive because they are cheaper one out there
Not worth the cost
dissipates very quickly
doesn't last
not for long
Love
Great smell
Nice clean smell
Fresh scent
Cleans great
It is effective at cleaning
cleaned very well
Great producy
Excellent product
Good seller, great product
is reasonably priced
Excellent value for money
Good price
It did the job
As described
Does what it says
Return
0.1% Return rate 26% Fixable by listing
Leaking bottles
Leaking
Leaking contents
Very small
Small bottle
3 stars as its a really small bottle for the price
does not smell great
Not as strong a scent as I thought it would be
Doesnt smell of anything
waste of money
would be better if the price was less expensive because they are cheaper one out there
Not worth the cost
And doesnt do the job its supposed to
Doesn't Work
Does not work waste of money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pet Disinfectant questions
Answered from the same tracked data.









