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Pedigree Tasty Minis

Fail

The top 5 brands take 100% of clicks, so Pedigree Tasty Minis is a Fail.

Flapen Score
36
36 / 100
Ranks 823 of 875 Pet Supplies niches · −14 vs the category median of 50
Market size
£72K/yr62K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
76%top-5 click share · 4 brands · 74 sellers

Flapen Score

Pedigree Tasty Minis against its category

The dotted line is the Pet Supplies average. Past it, Pedigree Tasty Minis is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pedigree Tasty Minis market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pedigree Tasty Minis 62K times last year and spent an estimated £72K. All 4 brands take every click. Demand peaks in Aug–Sep–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
15.7%
Market size, estimated
£72Ka year
Peak month
September1.6× the quietest month
Top search term
pedigree tasty minis19K searches a year

02 · Price

A sale here is worth £7.34.

Listings sell for £7.34 on average, from £1.52 to £14.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.34 that is £4K to £6K a year per listing.

Average price
£7.34under the $15 to $100 sweet spot
Price range
£1.52–£14.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #741 within Treats. It carries 1,049 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
0.5%
Average rank
#741in Treats
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,049per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Pedigree Tasty Minis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

74

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Pedigree88%
  • Pooch & Mutt5%
  • Scrummies5%
  • Lavarion2%

Demand

Pedigree Tasty Minis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Pedigree Tasty Minis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pedigree tasty minis19K/yr
  • tasty minis dog treats9K/yr
  • cheese dog treats7K/yr
  • pedigree puppy treats7K/yr
  • tasty minis5K/yr
  • dog cheese5K/yr
  • pedigree minis dog treats3K/yr
  • dog cheese treats3K/yr
  • pedigree tasty minis puppy4K/yr

Reviews and returns

What reviews say buyers love and hate about Pedigree Tasty Minis

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell33%−0.15

Smells like vomit or stinking feet

They do smell like bad feet

Smells awful

Size-Overall17%−0.07

a year or so ago suddenly doubled in size

A little smaller

Theses are the small ones

Value For Money9%

Too expensive

Waste of money

Advertised Vs Actual Product7%−0.02

don't match the photos

I didnt read the description

Inaccurately Represented

Taste-Overall7%−0.02

he absolutely refuses to eat these

Stinky

the dog wont eat them

Love

Pet Friendly47%

Dog loves it

Dog approved

a happy dog

Value For Money14%

the dog loves them good price

Excellent value for money

Good value

Quality-Overall7%+0.47

Great quality

Good product

Can't complain

Size-Overall5%−0.07

they fit perfectly

A Great box for small and medium dogs

Suitable for all size dogs as a treat

Taste-Overall5%−0.02

The dogs find yhem tasty

dog loves their taste

tasty according to my dog :

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁█▁▁

a year or so ago suddenly doubled in size

A little smaller

Theses are the small ones

FAQ

Common Pedigree Tasty Minis questions

Answered from the same tracked data.