pedigree tasty minis
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,048.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£7.34avg listing price — sweet spot $15–$100
Market size
Bad£72K£72K/yr · 62K searches
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.52–£14.73cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pedigree tasty minis is a £72K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 36/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pedigree tasty minis market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £59K–£73K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #741
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 67%
- Out of stock
- 0.5%
- Avg brand age
- 58 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Pedigree88%
- Pooch & Mutt5%
- Scrummies5%
- Lavarion2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 1.6×
Top pedigree tasty minis search terms
- pedigree tasty minis19K/yr
- tasty minis dog treats9K/yr
- cheese dog treats7K/yr
- pedigree puppy treats7K/yr
- tasty minis5K/yr
- dog cheese5K/yr
- pedigree minis dog treats3K/yr
- dog cheese treats3K/yr
- pedigree tasty minis puppy4K/yr
Top pedigree tasty minis products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PEDIGREE TASTY MINIS Adult Dog Treats Cheese & Beef Nibbles 140g - Pack of 8 Packaging May Vary
Pedigree£7.414.8★5,380 rev
Pedigree Tasty Minis - Puppy treats chewy cubes with chicken - training treats Pack of 8 (8 x 125 g)
Pedigree£8.394.7★1,768 rev
PEDIGREE TASTY MINIS Adult Dog Treats Chicken & Duck Chewy Cubes 130g - Pack of 8
Pedigree£6.894.7★1,850 rev
PET-86828 Pedigree Tasty Bites Chewy Cubes with Chicken (130g) 8 Pack
Pedigree£12.364.7★240 rev
Scrummies Cheesy Cheese Dog Treats Oven Baked Bite Size Treats Gluten Free No Added Sugar Low in Fat Healthy Cheese Flavour Treats for Dogs 12+ Weeks | 100g
Scrummies£2.084.3★41 rev
Newest
by launch date
Tasty Minis Beef & Cheese Dog Training Treats 3 x 140g with Reusable Dog Treat Pouch by Lavarion Puppy Reward Snacks for Walks & Training
Lavarion£11.574 rev
Scrummies Cheesy Cheese Dog Treats Oven Baked Bite Size Treats Gluten Free No Added Sugar Low in Fat Healthy Cheese Flavour Treats for Dogs 12+ Weeks | 100g
Scrummies£2.0841 rev
Pedigree Tasty Bites Puppy Treats Chewy Cubes with Chicken 125 g
Pedigree£1.62715 rev
Pedigree C&t Tasty Bites Cheesy Nibbles 140g (Pack of 8)
Pedigree£10.6123 rev
Pedigree Tasty Minis - Puppy treats chewy cubes with chicken - training treats Pack of 8 (8 x 125 g)
Pedigree£8.391,768 rev
Trending
90-day click momentumTasty Minis Beef & Cheese Dog Training Treats 3 x 140g with Reusable Dog Treat Pouch by Lavarion Puppy Reward Snacks for Walks & Training
Lavarion£11.574.5★
Pedigree C&t Tasty Bites Cheesy Nibbles 140g (Pack of 8)
Pedigree£10.614.5★
Pooch & Mutt - Cheddar Cheese Nutty Dog Treats Vegan Grain Free 7x120g
Pooch & Mutt£14.734.3★
Scrummies Cheesy Cheese Dog Treats Oven Baked Bite Size Treats Gluten Free No Added Sugar Low in Fat Healthy Cheese Flavour Treats for Dogs 12+ Weeks | 100g
Scrummies£2.084.3★
Pedigree Dog Treats Tasty Bites Cheesy Nibbles with Beef and Cheese Flavour 140g
Pedigree£1.524.6★
What buyers say about pedigree tasty minis
What buyers praise and complain about, mined from review topics.What buyers love
“Dog loves it”
“the dog loves them good price”
“Great quality”
“they fit perfectly”
“The dogs find yhem tasty”
“No horrible smell”
“My puppy is enjoying them”
“Plenty of variety”
“she likes them a lot, chewy too”
“easy to carry on walks”
What buyers complain about
“Smells like vomit or stinking feet”
“a year or so ago suddenly doubled in size”
“Too expensive”
“don't match the photos”
“he absolutely refuses to eat these”
“Hard as rock”
“I did not know such flavour even existed”
“Dog chews”
Top return reasons
Common questions
- Is pedigree tasty minis profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the pedigree tasty minis niche?
- 4 brands and 74 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pedigree tasty minis?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for pedigree tasty minis peak?
- Demand peaks in Aug–Sep–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the pedigree tasty minis niche?
- Listings span £1.52–£14.73; the average listing price is £7.34 (sweet spot $15–$100). The average incumbent carries 1,049 reviews — the moat a new listing must climb.