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Pedigree Tasty Minis

Fail

The top 5 brands take 100% of clicks, so Pedigree Tasty Minis is a Fail.

Flapen Score
36
36 / 100
Ranks 823 of 875 Pet Supplies niches · −14 vs the category median of 50
Market size
£72K/yr62K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
76%top-5 click share · 4 brands · 74 sellers

Flapen Score

Pedigree Tasty Minis against its category

The dotted line is the Pet Supplies average. Past it, Pedigree Tasty Minis is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pedigree Tasty Minis market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pedigree Tasty Minis 62K times last year and spent an estimated £72K. All 4 brands take every click. Demand peaks in Aug–Sep–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
15.7%
Market size, estimated
£72Ka year
Peak month
September1.6× the quietest month
Top search term
pedigree tasty minis19K searches a year

02 · Price

A sale here is worth £7.34.

Listings sell for £7.34 on average, from £1.52 to £14.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.34 that is £4K to £6K a year per listing.

Average price
£7.34under the $15 to $100 sweet spot
Price range
£1.52–£14.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #741 within Treats. It carries 1,049 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
0.5%
Average rank
#741in Treats
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,049per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Pedigree Tasty Minis products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

74

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

0%

  • Pedigree88%
  • Pooch & Mutt5%
  • Scrummies5%
  • Lavarion2%

Demand

Pedigree Tasty Minis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Pedigree Tasty Minis search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pedigree tasty minis19K/yr
  • tasty minis dog treats9K/yr
  • cheese dog treats7K/yr
  • pedigree puppy treats7K/yr
  • tasty minis5K/yr
  • dog cheese5K/yr
  • pedigree minis dog treats3K/yr
  • dog cheese treats3K/yr
  • pedigree tasty minis puppy4K/yr

Reviews and returns

What reviews say buyers love and hate about Pedigree Tasty Minis

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Pet Friendly”
33%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smells like vomit or stinking feet”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Pedigree Tasty Minis questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data