Parrot Toys

Shoppers searched for this 592K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £278K a year.

Searches, last 12 months

592K

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

4.9%

Market size, estimated

£278Ka year

Peak month

July2.1× the quietest month

Top search term

budgie toys162K searches a year

Listings sell for £9.60 on average, from £1.71 to £21.27. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £9.60 that is £2K to £5K a year per listing.

Average price

£9.60under the $15 to $100 sweet spot

Price range

£1.71–£21.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£2K–£5K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #70 within Birds. It carries 466 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

99%

Out of stock, average day

3.5%

Average rank

#70in Birds

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

466per listing

Listings tracked

68

21 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

2Amazon's first-year sales bar

Average brand age

30 months