parrot food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.18avg listing price — sweet spot $15–$100
Review moat
Good551.96avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.69–£36.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£498K£498K/yr · 213K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, parrot food is a £498K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
parrot food market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- £380K–£455K
- units × avg price
- Conversion rate
- 15.4%
- Avg BSR
- #125
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 73%
- Out of stock
- 2.1%
- Avg brand age
- 72 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
43
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
11%
- Johnston & Jeff45%
- Marriage's14%
- Hungry Pets10%
- Extra Select10%
- Britten and James6%
- Pet Ting5%
- Open — no brand owns it (8 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top parrot food search terms
- parrot food166K/yr
- african grey parrot food18K/yr
- parrot food african grey11K/yr
- parrot seed6K/yr
- johnson and jeff parrot food5K/yr
- parrot food 12.5kg6K/yr
Top parrot food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnston & Jeff Premium Fruit Parrot Seed 2kg - Mixed Aviary Blend 22 Ingredients Fruits Nuts & Veg
Johnston & Jeff£8.374.6★281 rev
Johnston & Jeff Parrot Food 12.75 kg
Johnston & Jeff£21.714.5★1,420 rev
Extra Select No1 Parrot Mix Bucket 3ltr 1.5k
Extra Select£5.694.5★378 rev
Premium Parrot Food (2.5L Fruity Mix)
Hungry Pets£11.564.6★397 rev
Marriages - Low Sunflower Parrot Food 2kg Parrot Seed with Oats and Peanut Kernels Wholesome Bird Seed Bird Food Packed with Fibre and Protein
Marriage's£8.744.4★152 rev
Newest
by launch dateMarriages - Low Sunflower Parrot Food 2kg Parrot Seed with Oats and Peanut Kernels Wholesome Bird Seed Bird Food Packed with Fibre and Protein
Marriage's£8.74152 rev
Marriages - Premier Parrot Food 2kg Parrot Seed with Oats and Peanut Kernels Wholesome Bird Seed Bird Food Packed with Fibre and Protein
Marriage's£9.42152 rev
Marriages - Parakeet and Cockatiel Food Wholesome Bird Seed Mix (3kg)
Marriage's£6.92263 rev
Zupreem Fruitblend Complete Bird Food for Medium/Large Birds 1.5Kg
ZuPreem£17.21169 rev
Premium Parrot Food (2.5L Fruity Mix)
Hungry Pets£11.56397 rev
Trending
90-day click momentumMarriages - Parakeet and Cockatiel Food Wholesome Bird Seed Mix (3kg)
Marriage's£6.924.6★
Johnston & Jeff Premium Fruit Parrot Seed 2kg - Mixed Aviary Blend 22 Ingredients Fruits Nuts & Veg
Johnston & Jeff£8.374.6★
Marriages - Low Sunflower Parrot Food 2kg Parrot Seed with Oats and Peanut Kernels Wholesome Bird Seed Bird Food Packed with Fibre and Protein
Marriage's£8.744.4★
Marriages - Premier Parrot Food 2kg Parrot Seed with Oats and Peanut Kernels Wholesome Bird Seed Bird Food Packed with Fibre and Protein
Marriage's£9.424.4★
Extra Select No1 Parrot Mix Bucket 3ltr 1.5k
Extra Select£5.694.5★
What buyers say about parrot food
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality seed”
“Good value for money and arrived quickly”
“Great Parrot food”
“My parrot loves this”
“A good, well balanced mix of ingredients”
“It was full of fragrance freshness was quality”
“As described”
“Good mix for our African Grey”
“Fresh”
“Dust free and clean 10/10”
What buyers complain about
“nowhere near as good as my first purchuse even though it's well in date”
“Quite expensive”
“Maggots in food”
“it doesnt smell as fruity as it did”
“They used to be big”
“Mouldy food”
“just doesn't have half of the ingredients”
“a little heavy on sunflowers”
“False advertisement”
“On unwrapping from the packaging the packet of food had a tear in the front so seed had leaked out everywhere all over the floor which was disappointing”
Common questions
- Is parrot food profitable to sell on Amazon United Kingdom?
- The niche generates £498K/yr across 26 tracked products. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the parrot food niche?
- 14 brands and 43 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in parrot food?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Contamination. The return rate is 0.0%.
- When does demand for parrot food peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the parrot food niche?
- Listings span £5.69–£36.30; the average listing price is £15.18 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.