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Parrot Food

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -14.7% this quarter, so Parrot Food is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 875 Pet Supplies niches · +9 vs the category median of 50
Market size
£498K/yr213K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
54%top-5 click share · 14 brands · 43 sellers

Flapen Score

Parrot Food against its category

The dotted line is the Pet Supplies average. Past it, Parrot Food is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parrot Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Parrot Food 213K times last year and spent an estimated £498K. The top 5 brands take 85% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £498K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
15.4%
Market size, estimated
£498Ka year
Peak month
February1.3× the quietest month
Top search term
parrot food166K searches a year

02 · Price

A sale here is worth £15.18.

Listings sell for £15.18 on average, from £5.69 to £36.30. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £15.18 that is £4K to £8K a year per listing.

Average price
£15.18inside the $15 to $100 sweet spot
Price range
£5.69–£36.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #125 within Birds. It carries 552 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
81%
Out of stock, average day
2.1%
Average rank
#125in Birds
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
552per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Parrot Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£75K£100K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

43

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 94%

Open market

11%

  • Johnston & Jeff45%
  • Marriage's14%
  • Hungry Pets10%
  • Extra Select10%
  • Britten and James6%
  • Pet Ting5%
  • Open — no brand owns it (8 brands, 11%)

Demand

Parrot Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Parrot Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • parrot food166K/yr
  • african grey parrot food18K/yr
  • parrot food african grey11K/yr
  • parrot seed6K/yr
  • johnson and jeff parrot food5K/yr
  • parrot food 12.5kg6K/yr

Reviews and returns

What reviews say buyers love and hate about Parrot Food

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“nowhere near as good as my first purchuse even though it's well in date”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Parrot Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data