How competitive is the Parrot Food niche on Amazon United Kingdom?

14 brands and 43 sellers compete in Parrot Food on Amazon United Kingdom. The top 5 Parrot Food products take 54% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in Parrot Food?

Parrot Food buyers on Amazon United Kingdom complain most about Quality-Overall, Value For Money, Contamination, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Parrot Food niche?

Parrot Food sells for £15.18 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.69–£36.30. The average incumbent carries 552 reviews — the moat a new listing must climb.

Parrot Food

Parrot Food shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Parrot Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Parrot Food is a £498K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 59/100.

Parrot Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.7% over the last 90 days and 15.4% of searches end in a purchase.

£498K

revenue / yr

Units sold / yr30K

Search volume / yr-14.7%213K

Conversion rate15.4%

Avg price£15.18

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers14 · 43

Top-5 product click share54%

Open market15%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Top Parrot Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Johnston & Jeff Premium Fruit Parrot Seed 2kg - Mixed Aviary Blend 22 Ingredients Fruits Nuts & Veg

Price: £8.37
Rating: 4.6/5
Reviews: 281
Age: 13y ago

Johnston & Jeff Parrot Food 12.75 kg

Price: £21.71
Rating: 4.5/5
Reviews: 1,420
Age: 15y ago

Extra Select No1 Parrot Mix Bucket 3ltr 1.5k

Price: £5.69
Rating: 4.5/5
Reviews: 378
Age: 3y ago

Premium Parrot Food (2.5L Fruity Mix)

Price: £11.56
Rating: 4.6/5
Reviews: 397
Age: 2y ago

Marriages - Low Sunflower Parrot Food 2kg Parrot Seed with Oats and Peanut Kernels Wholesome Bird Seed Bird Food Packed with Fibre and Protein

Price: £8.74
Rating: 4.4/5
Reviews: 152
Age: 1y ago

Newest

by launch date

Marriages - Low Sunflower Parrot Food 2kg Parrot Seed with Oats and Peanut Kernels Wholesome Bird Seed Bird Food Packed with Fibre and Protein

Price: £8.74
Rating: 4.4/5
Reviews: 152
Age: 1y ago

Marriages - Premier Parrot Food 2kg Parrot Seed with Oats and Peanut Kernels Wholesome Bird Seed Bird Food Packed with Fibre and Protein

Price: £9.42
Rating: 4.4/5
Reviews: 152
Age: 1y ago

Marriages - Parakeet and Cockatiel Food Wholesome Bird Seed Mix (3kg)

Price: £6.92
Rating: 4.6/5
Reviews: 263
Age: 1y ago

Zupreem Fruitblend Complete Bird Food for Medium/Large Birds 1.5Kg

Price: £17.21
Rating: 4.4/5
Reviews: 169
Age: 2y ago

Premium Parrot Food (2.5L Fruity Mix)

Price: £11.56
Rating: 4.6/5
Reviews: 397
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

11%

Johnston & Jeff45%
Marriage's14%
Hungry Pets10%
Extra Select10%
Britten and James6%
Pet Ting5%
Open — no brand owns it (8 brands, 11%)

Parrot Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume213KCVR15.4%Products26Brands14Top 5 Brands85%OOS Rate2.1%Rating4.4★Reviews552Avg BSR#125

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Parrot Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

parrot food166K/yr -15.6%11.2% conv.
african grey parrot food18K/yr -2.8%8.3% conv.
parrot food african grey11K/yr -0.7%8.7% conv.
parrot seed6K/yr -7.7%10.6% conv.
johnson and jeff parrot food5K/yr -21.8%12.0% conv.
parrot food 12.5kg6K/yr -39.7%6.1% conv.

What reviews say buyers love and hate about Parrot Food

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Quality-Overall26%

“Great quality seed”

Value For Money16%

“Good value for money and arrived quickly”

Taste-Overall15%

“Great Parrot food”

Pet Friendly15%

“My parrot loves this”

Ingredients-Overall4%

“A good, well balanced mix of ingredients”

What buyers complain about

82% of reviews

Quality-Overall22%

“nowhere near as good as my first purchuse even though it's well in date”

Value For Money15%

“Quite expensive”

Contamination12%

“Maggots in food”

Smell9%

“it doesnt smell as fruity as it did”

Size-Overall9%

“They used to be big”

Common Parrot Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Parrot Food 59/100 on Amazon United Kingdom — Worth a look. The niche generates £498K/yr across 26 tracked products. Search demand moved -14.7% over the last 90 days.