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Parrot Food

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -14.7% this quarter, so Parrot Food is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 875 Pet Supplies niches · +9 vs the category median of 50
Market size
£498K/yr213K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
54%top-5 click share · 14 brands · 43 sellers

Flapen Score

Parrot Food against its category

The dotted line is the Pet Supplies average. Past it, Parrot Food is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parrot Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Parrot Food 213K times last year and spent an estimated £498K. The top 5 brands take 85% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

15.4% of searches ended in a purchase last week.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £498K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
15.4%
Market size, estimated
£498Ka year
Peak month
February1.3× the quietest month
Top search term
parrot food166K searches a year

02 · Price

A sale here is worth £15.18.

Listings sell for £15.18 on average, from £5.69 to £36.30. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £15.18 that is £4K to £8K a year per listing.

Average price
£15.18inside the $15 to $100 sweet spot
Price range
£5.69–£36.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #125 within Birds. It carries 552 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
81%
Out of stock, average day
2.1%
Average rank
#125in Birds
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
552per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Parrot Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£75K£100K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

43

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

11%

  • Johnston & Jeff45%
  • Marriage's14%
  • Hungry Pets10%
  • Extra Select10%
  • Britten and James6%
  • Pet Ting5%
  • Open — no brand owns it (8 brands, 11%)

Demand

Parrot Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Parrot Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parrot food166K/yr
  • african grey parrot food18K/yr
  • parrot food african grey11K/yr
  • parrot seed6K/yr
  • johnson and jeff parrot food5K/yr
  • parrot food 12.5kg6K/yr

Reviews and returns

What reviews say buyers love and hate about Parrot Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.15

nowhere near as good as my first purchuse even though it's well in date

not the best

Poor quality

Value For Money15%+1.63

Quite expensive

it isn't cheap to buy

Very expensive

Contamination12%−0.13

Maggots in food

infested parrot food

recently I have had to throw away two packets due to an infestation of Weevils

Smell9%−0.06

it doesnt smell as fruity as it did

Horrible chemical smell comes from it

to find that it has a slightly musty smell

Size-Overall9%−0.02

They used to be big

But smaller than I thought

Very disappointing the bag was very small thought it would be bigger

Love

Quality-Overall26%−0.15

Great quality seed

Good Quality

Good quality mix with lots of variety

Value For Money16%+1.63

Good value for money and arrived quickly

Excellent price

Good value for money

Taste-Overall15%+1.06

Great Parrot food

Good food

Food was good

Pet Friendly15%

My parrot loves this

Birds love it

happy bird

Ingredients-Overall4%0.00

A good, well balanced mix of ingredients

Great quality, ingredients so fresh with a nice variety of different bits

contains a wide range of ingredients which is nice as some have limited ingredients

FAQ

Common Parrot Food questions

Answered from the same tracked data.