Paper Cat Litter
FailThe top 5 products take 100% of clicks, so Paper Cat Litter is a Fail.
- Flapen Score
- 38 / 100Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 5038
- Market size
- £383K/yr161K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 71 sellers
Flapen Score
Paper Cat Litter against its category
The dotted line is the Pet Supplies average. Past it, Paper Cat Litter is stronger. Inside it, weaker.
Market
The Paper Cat Litter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paper Cat Litter 161K times last year and spent an estimated £383K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
24.6% of searches ended in a purchase last week.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £383K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 24.6%
- Market size, estimated
- £383Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- paper cat litter34K searches a year
02 · Price
A sale here is worth £9.66.
Listings sell for £9.66 on average, from £4.84 to £13.68. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £9.66 that is £48K to £58K a year per listing.
- Average price
- £9.66under the $15 to $100 sweet spot
- Price range
- £4.84–£13.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £48K–£58K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Cats. It carries 5,752 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Cats
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,752per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Paper Cat Litter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Breeder Celect All-Natural Cat Litter (30L) 99% Recycled Paper Highly Absorbent Kitten Cat Litter/Bedding Excellent Odour Control Non-Clumping Biodegradable & Compostable
- Price
- £11.98
- Rating
- 4.4/5
- Reviews
- 9,339
- Age
- 15y ago

Bio-Catolet Light & Hygienic Recycled Paper Granules Cat Litter 12 Liter Packaging May Vary
- Price
- £5.73
- Rating
- 4.2/5
- Reviews
- 8,574
- Age
- 16y ago

Breeders Choice (Breeder Celect) All-Natural Cat Litter (10L) 99% Recycled Paper Highly Absorbent Kitten Cat Litter/Bedding Excellent Odour Control Non-Clumping Biodegradable & Compostable
- Price
- £4.84
- Rating
- 4.4/5
- Reviews
- 730
- Age
- 16y ago

Back-2-Nature Small Animal Bedding and Litter 30 L (Packaging may vary)
- Price
- £12.09
- Rating
- 4.7/5
- Reviews
- 9,965
- Age
- 16y ago

Breeder Celect Plus All-Natural Cat Litter with Odour-Eating Probiotics (25L) 99% Recycled Paper Highly Absorbent Litter/Bedding Soft & Safe for Kittens Non-Clumping Biodegradable & Compostable
- Price
- £13.68
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 3y ago
Trending
90-day click momentum
Breeders Choice (Breeder Celect) All-Natural Cat Litter (10L) 99% Recycled Paper Highly Absorbent Kitten Cat Litter/Bedding Excellent Odour Control Non-Clumping Biodegradable & Compostable
- Price
- £4.84
- Rating
- 4.4/5
- Reviews
- 730
- Age
- 16y ago

Breeder Celect All-Natural Cat Litter (30L) 99% Recycled Paper Highly Absorbent Kitten Cat Litter/Bedding Excellent Odour Control Non-Clumping Biodegradable & Compostable
- Price
- £11.98
- Rating
- 4.4/5
- Reviews
- 9,339
- Age
- 15y ago

Bio-Catolet Light & Hygienic Recycled Paper Granules Cat Litter 12 Liter Packaging May Vary
- Price
- £5.73
- Rating
- 4.2/5
- Reviews
- 8,574
- Age
- 16y ago

Back-2-Nature Small Animal Bedding and Litter 30 L (Packaging may vary)
- Price
- £12.09
- Rating
- 4.7/5
- Reviews
- 9,965
- Age
- 16y ago

Breeder Celect Plus All-Natural Cat Litter with Odour-Eating Probiotics (25L) 99% Recycled Paper Highly Absorbent Litter/Bedding Soft & Safe for Kittens Non-Clumping Biodegradable & Compostable
- Price
- £13.68
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 3y ago
Newest
by launch date
Breeder Celect Plus All-Natural Cat Litter with Odour-Eating Probiotics (25L) 99% Recycled Paper Highly Absorbent Litter/Bedding Soft & Safe for Kittens Non-Clumping Biodegradable & Compostable
- Price
- £13.68
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 3y ago

Breeder Celect All-Natural Cat Litter (30L) 99% Recycled Paper Highly Absorbent Kitten Cat Litter/Bedding Excellent Odour Control Non-Clumping Biodegradable & Compostable
- Price
- £11.98
- Rating
- 4.4/5
- Reviews
- 9,339
- Age
- 15y ago

Breeders Choice (Breeder Celect) All-Natural Cat Litter (10L) 99% Recycled Paper Highly Absorbent Kitten Cat Litter/Bedding Excellent Odour Control Non-Clumping Biodegradable & Compostable
- Price
- £4.84
- Rating
- 4.4/5
- Reviews
- 730
- Age
- 16y ago

Back-2-Nature Small Animal Bedding and Litter 30 L (Packaging may vary)
- Price
- £12.09
- Rating
- 4.7/5
- Reviews
- 9,965
- Age
- 16y ago

Bio-Catolet Light & Hygienic Recycled Paper Granules Cat Litter 12 Liter Packaging May Vary
- Price
- £5.73
- Rating
- 4.2/5
- Reviews
- 8,574
- Age
- 16y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
71
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- BreederCelect46%
- Bio-Catolet27%
- Breeders Choice19%
- Back-2-Nature8%
Demand
Paper Cat Litter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Paper Cat Litter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paper cat litter34K/yr
- breeder celect cat litter21K/yr
- paper litter12K/yr
- breeders celect cat litter 30l18K/yr
- bio catolet cat litter16K/yr
- cat litter paper11K/yr
- recycled paper cat litter10K/yr
- biocatolet cat litter10K/yr
- breeders choice cat litter3K/yr
- paper cat litter 30l5K/yr
Reviews and returns
What reviews say buyers love and hate about Paper Cat Litter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No odour control
Doesnt mask smell at all
Bad smell
too much litter absorbs the urine
I found that it failed to absorb odour
Doesnt absorb so the litter stays soggy
difficult to clean
It's messy and hard to remove off the litter tray
which can make a bit of a mess
Junk
Not the best
Absolute rubbish
Overall a good product although it could be cheaper
Price doubled recently - why
It is more expensive than other litter
Love
Good value for money
Good price
Very reasonable price
pleasant aroma
Works well for controlling odor
No nasty smell
GOOD QUALITY
This is excellent quality cat litter for the price
Natural and good quality
Brilliant my cat loves it
Safe for cats
Cat is happy
Great absorbency
It absorbs pee really well
It does absorb the smell really well
Return
0.1% Return rate 0% Fixable by listing
Doesnt absorb so the litter stays soggy
Soggy litter
Just goes soggy
No odour control
Doesnt mask smell at all
Bad smell
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paper Cat Litter questions
Answered from the same tracked data.









