Skip to content

Paper Cat Litter

Fail

The top 5 products take 100% of clicks, so Paper Cat Litter is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£383K/yr161K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
100%top-5 click share · 4 brands · 71 sellers

Flapen Score

Paper Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Paper Cat Litter is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Cat Litter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paper Cat Litter 161K times last year and spent an estimated £383K. All 4 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

24.6% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £383K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
24.6%
Market size, estimated
£383Ka year
Peak month
May1.3× the quietest month
Top search term
paper cat litter34K searches a year

02 · Price

A sale here is worth £9.66.

Listings sell for £9.66 on average, from £4.84 to £13.68. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £9.66 that is £48K to £58K a year per listing.

Average price
£9.66under the $15 to $100 sweet spot
Price range
£4.84–£13.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
5,000–6,000
Revenue per listing a year
£48K–£58K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Cats. It carries 5,752 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Cats
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,752per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Paper Cat Litter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£57K£115K£172K£230K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • BreederCelect46%
  • Bio-Catolet27%
  • Breeders Choice19%
  • Back-2-Nature8%

Demand

Paper Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Paper Cat Litter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper cat litter34K/yr
  • breeder celect cat litter21K/yr
  • paper litter12K/yr
  • breeders celect cat litter 30l18K/yr
  • bio catolet cat litter16K/yr
  • cat litter paper11K/yr
  • recycled paper cat litter10K/yr
  • biocatolet cat litter10K/yr
  • breeders choice cat litter3K/yr
  • paper cat litter 30l5K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Cat Litter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell44%−0.18

No odour control

Doesnt mask smell at all

Bad smell

Absorbency8%−0.01

too much litter absorbs the urine

I found that it failed to absorb odour

Doesnt absorb so the litter stays soggy

Ease Of Cleaning5%0.00

difficult to clean

It's messy and hard to remove off the litter tray

which can make a bit of a mess

Quality-Overall4%−0.08

Junk

Not the best

Absolute rubbish

Value For Money4%+1.33

Overall a good product although it could be cheaper

Price doubled recently - why

It is more expensive than other litter

Love

Value For Money19%+1.33

Good value for money

Good price

Very reasonable price

Smell16%−0.18

pleasant aroma

Works well for controlling odor

No nasty smell

Quality-Overall11%−0.08

GOOD QUALITY

This is excellent quality cat litter for the price

Natural and good quality

Pet Friendly10%

Brilliant my cat loves it

Safe for cats

Cat is happy

Absorbency7%−0.01

Great absorbency

It absorbs pee really well

It does absorb the smell really well

Return

0.1% Return rate 0% Fixable by listing

Moist/Dry13%█▄▆▁█▃

Doesnt absorb so the litter stays soggy

Soggy litter

Just goes soggy

Leak-Proof13%█▅▅▃▁▃
Defective Material/Parts12%▃▃▃▆█▄
Smell9%▁▃█▁▁▆

No odour control

Doesnt mask smell at all

Bad smell

Water Resistance7%█▂▁▃▁▃

FAQ

Common Paper Cat Litter questions

Answered from the same tracked data.