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Otodex Ear Drops for Dogs

Fail

The top 5 brands take 96% of clicks, so Otodex Ear Drops for Dogs is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£172K/yr92K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
85%top-5 click share · 6 brands · 41 sellers

Flapen Score

Otodex Ear Drops for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Otodex Ear Drops for Dogs is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Otodex Ear Drops for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Otodex Ear Drops for Dogs 92K times last year and spent an estimated £172K. The top 5 brands take 96% of clicks. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 19.0% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
19.0%
Market size, estimated
£172Ka year
Peak month
September1.5× the quietest month
Top search term
otodex ear drops for dogs31K searches a year

02 · Price

A sale here is worth £9.78.

Listings sell for £9.78 on average, from £6.66 to £16.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £9.78 that is £10K to £12K a year per listing.

Average price
£9.78under the $15 to $100 sweet spot
Price range
£6.66–£16.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Health Supplies. It carries 3,426 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Health Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,426per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Otodex Ear Drops for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£69K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

41

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • Otodex61%
  • SIPW15%
  • Sanrik9%
  • Smddx6%
  • ICF5%
  • BUGALUGS4%

Demand

Otodex Ear Drops for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.5×

Search terms

Top Otodex Ear Drops for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • otodex ear drops for dogs31K/yr
  • surolan ear drops for dogs21K/yr
  • surolan ear drops11K/yr
  • otodex7K/yr
  • recicort 1.77mg ear drops for dogs3K/yr
  • otodex ear drops for cats4K/yr
  • otodex ear drops4K/yr
  • otomax ear drops for dogs3K/yr
  • aurimic ear drops for dogs3K/yr
  • surolan3K/yr

Reviews and returns

What reviews say buyers love and hate about Otodex Ear Drops for Dogs

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Value For Money”
0.2%of orders come back
“but cheaper on line”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Otodex Ear Drops for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data