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Otodex Ear Drops for Dogs

Fail

The top 5 brands take 96% of clicks, so Otodex Ear Drops for Dogs is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£172K/yr92K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
85%top-5 click share · 6 brands · 41 sellers

Flapen Score

Otodex Ear Drops for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Otodex Ear Drops for Dogs is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Otodex Ear Drops for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Otodex Ear Drops for Dogs 92K times last year and spent an estimated £172K. The top 5 brands take 96% of clicks. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

19.0% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
19.0%
Market size, estimated
£172Ka year
Peak month
September1.5× the quietest month
Top search term
otodex ear drops for dogs31K searches a year

02 · Price

A sale here is worth £9.78.

Listings sell for £9.78 on average, from £6.66 to £16.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £9.78 that is £10K to £12K a year per listing.

Average price
£9.78under the $15 to $100 sweet spot
Price range
£6.66–£16.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Health Supplies. It carries 3,426 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Health Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,426per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Otodex Ear Drops for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£69K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

41

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Otodex61%
  • SIPW15%
  • Sanrik9%
  • Smddx6%
  • ICF5%
  • BUGALUGS4%

Demand

Otodex Ear Drops for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.5×

Search terms

Top Otodex Ear Drops for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • otodex ear drops for dogs31K/yr
  • surolan ear drops for dogs21K/yr
  • surolan ear drops11K/yr
  • otodex7K/yr
  • recicort 1.77mg ear drops for dogs3K/yr
  • otodex ear drops for cats4K/yr
  • otodex ear drops4K/yr
  • otomax ear drops for dogs3K/yr
  • aurimic ear drops for dogs3K/yr
  • surolan3K/yr

Reviews and returns

What reviews say buyers love and hate about Otodex Ear Drops for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.09

but cheaper on line

not cheap

Seems a bit pricey

Allergies16%+0.56

My dog has very itchy ears

Seems to have settled down the itchiness - early days

These didnt work for my dogs itchy, red ear

Smell14%

It has a strange smell which does dissipate after a while

that musty smell

Smells like diluted bleach

Functionality-Overall14%−0.15

its not as effective as this

Dont think made much difference

Didnt work at all

Ease Of Use7%+0.41

it's been impossible to use

was extremely difficult to open

Difficult to administer

Love

Quality-Overall20%+0.76

Good product, easy to use

the product appears well made

Excellent product

Ease Of Use17%+0.41

Easy to get

Ease of use

Easy to Apply

Value For Money15%−0.09

Good price

much cheaper

Excellent value

Advertised Vs Actual Product14%+1.16

Product as described

Does what it says

Surpassed expectations

Ease Of Cleaning8%+0.43

this is very good for keeping them clean

Good for cleaning

Ease of cleaning

Return

0.2% Return rate 10% Fixable by listing

Functionality-Overall33%█▅▄▆▅▃

its not as effective as this

Dont think made much difference

Didnt work at all

Leak-Proof17%▁▃█▁▁▇
Advertised Vs Actual Product9%▁▂▃▄█▃
Certifications9%▅▂▁▄█▃
Value For Money7%▁▃▁█▁▄

but cheaper on line

not cheap

Seems a bit pricey

FAQ

Common Otodex Ear Drops for Dogs questions

Answered from the same tracked data.