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Olive Wood Dog Chew

Fail

Prices span $4.99–$12.79, mostly outside the sweet spot, so Olive Wood Dog Chew is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£50K/yr42K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
73%top-5 click share · 10 brands · 25 sellers

Flapen Score

Olive Wood Dog Chew against its category

The dotted line is the Pet Supplies average. Past it, Olive Wood Dog Chew is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Wood Dog Chew market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olive Wood Dog Chew 42K times last year and spent an estimated £50K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
12.9%
Market size, estimated
£50Ka year
Peak month
December1.8× the quietest month
Top search term
olive wood dog chew21K searches a year

02 · Price

A sale here is worth £9.22.

Listings sell for £9.22 on average, from £4.99 to £12.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.22 that is £2K to £5K a year per listing.

Average price
£9.22under the $15 to $100 sweet spot
Price range
£4.99–£12.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #182 within Toys. It carries 682 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
25.2%
Average rank
#182in Toys
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
682per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Olive Wood Dog Chew products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

25

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

11%

  • ARTISAN GIFT CO52%
  • pet wiz14%
  • Matchpet10%
  • ThriveMart5%
  • Wildfang4%
  • Woodbone4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Olive Wood Dog Chew search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Olive Wood Dog Chew search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olive wood dog chew21K/yr
  • dog wood chew5K/yr
  • wood dog chew4K/yr
  • wood chews for dogs3K/yr
  • olive sticks for dogs3K/yr
  • dog wooden chew stick3K/yr
  • olive branch dog chew2K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Wood Dog Chew

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.26

To big for puppy

Interestingly, I've always ordered small

Too big for a Scottish terrier puppy

Durability15%−0.10

The previous one had lasted weeks

Breaks up pretty easily

it only lasted a few days

Quality-Overall14%−0.06

Very low quality

Quality is abysmal

Stuck/Fused Together10%−0.06

splinters all over

this time the first one is splintering badly

Functionality-Overall7%−0.08

Sadly not very successful

Love

Pet Friendly23%

Puppy approved

Great for our puppy

Dog loves it

Ease Of Chewing/Swallowing18%+0.96

Awesome chews

Great chews for my dogs

Good for teething

Quality-Overall17%−0.06

These chews are a good quality

Good quality

The item is ok But would like to say that over the years Ive had used Amazon they are truly the best supplier Not trouble with them most reliable you can ever have thank you ⭐️⭐️⭐️⭐️⭐️

Value For Money11%+0.82

Value for money

Good price

Worth the money

Size-Overall8%−0.26

Really good size too

I like the smaller size for them

for the same size

Return

0.4% Return rate 72% Fixable by listing

Size-Overall68%▇▇▇▄▅█

To big for puppy

Interestingly, I've always ordered small

Too big for a Scottish terrier puppy

Hard Feel7%▁▁▅▁█▁
Ease Of Chewing/Swallowing5%█▃▁▁▄▁

Don't recommend if your dog is notorious for swallowing little pieces

Functionality-Overall4%▁▁▁█▃▁

Sadly not very successful

Thickness3%▁▁▄█▁▁

FAQ

Common Olive Wood Dog Chew questions

Answered from the same tracked data.