Oatmeal Dog Shampoo

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

+11.7%

Conversion, latest week

11.0%

Market size, estimated

£80Ka year

Peak month

July1.6× the quietest month

Top search term

oatmeal dog shampoo33K searches a year

Listings sell for £10.39 on average, from £6.18 to £20.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.39 that is £3K to £5K a year per listing.

Average price

£10.39under the $15 to $100 sweet spot

Price range

£6.18–£20.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Grooming. It carries 1,586 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#42in Grooming

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,586per listing

Listings tracked

15

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

77 months