Oatmeal Dog Shampoo

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

+11.7%

Conversion, latest week

11.0%

Market size, estimated

£80Ka year

Peak month

July1.6× the quietest month

Top search term

oatmeal dog shampoo33K searches a year

Listings sell for £10.39 on average, from £6.18 to £20.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.39 that is £3K to £5K a year per listing.

Average price

£10.39under the $15 to $100 sweet spot

Price range

£6.18–£20.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Grooming. It carries 1,586 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#42in Grooming

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,586per listing

Listings tracked

15

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

77 months