Nylon Bones for Dogs

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £296K a year.

Searches, last 12 months

347K

Growth, 90 days vs prior 90

-17.5%

Conversion, latest week

8.5%

Market size, estimated

£296Ka year

Top search term

nylabone168K searches a year

Listings sell for £10.08 on average, from £3.80 to £32.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £10.08 that is £3K to £5K a year per listing.

Average price

£10.08under the $15 to $100 sweet spot

Price range

£3.80–£32.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #103 within Toys. It carries 11,399 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

94%

Out of stock, average day

9.3%

Average rank

#103in Toys

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

11,399per listing

Listings tracked

52

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months