Nylon Bones for Dogs

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £296K a year.

Searches, last 12 months

347K

Growth, 90 days vs prior 90

-17.5%

Conversion, latest week

8.5%

Market size, estimated

£296Ka year

Top search term

nylabone168K searches a year

Listings sell for £10.08 on average, from £3.80 to £32.11. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £10.08 that is £3K to £5K a year per listing.

Average price

£10.08under the $15 to $100 sweet spot

Price range

£3.80–£32.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #103 within Toys. It carries 11,399 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

94%

Out of stock, average day

9.3%

Average rank

#103in Toys

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

11,399per listing

Listings tracked

52

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months