nutripaw calming treats
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Price range
Incredible£14.94–£28.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£20.26avg listing price — sweet spot $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,076.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay£105K£105K/yr · 54K searches
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nutripaw calming treats is a £105K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
nutripaw calming treats market data
- Units sold / yr
- 5K–6K
- avg 1,500–2,000/product
- Revenue / yr
- £101K–£122K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- NutriPaw75%
- BUGALUGS10%
- Bailey & buddies9%
- Pooch & Mutt5%
Demand
Weekly Amazon search volume, last 19 weeks — -3.6% search growth over the last 90 days.Top nutripaw calming treats search terms
- nutripaw calming treats36K/yr
- nutri paw calming treats14K/yr
- nutripaw calming treats for dogs4K/yr
Top nutripaw calming treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NutriPaw Calming Treats For Dogs - Reduce Stress Fear Separation Barking Hyperactivity Reactivity Aggression Travel - Calm without Drowsiness dogs
NutriPaw£28.703.8★3,749 rev
BUGALUGS Calming Treats for Dogs - Helps Stress Fear Barking Reactivity Aggression Travel 120 chews
BUGALUGS£18.963.9★312 rev
Bailey & buddies Calming Dog Treats - 100% Natural Soft Chews Reduce Stress Fear Barking Aggression. Soothes Anxiety for All Breeds & Adult Ages for Small Medium & Large Dogs
Bailey & buddies£18.424.0★105 rev
Pooch & Mutt - Calming Supplement Chewies Treats 60 Chewies (80g)
Pooch & Mutt£14.943.8★141 rev
Newest
by launch dateBUGALUGS Calming Treats for Dogs - Helps Stress Fear Barking Reactivity Aggression Travel 120 chews
BUGALUGS£18.96312 rev
Bailey & buddies Calming Dog Treats - 100% Natural Soft Chews Reduce Stress Fear Barking Aggression. Soothes Anxiety for All Breeds & Adult Ages for Small Medium & Large Dogs
Bailey & buddies£18.42105 rev
NutriPaw Calming Treats For Dogs - Reduce Stress Fear Separation Barking Hyperactivity Reactivity Aggression Travel - Calm without Drowsiness dogs
NutriPaw£28.703,749 rev
Pooch & Mutt - Calming Supplement Chewies Treats 60 Chewies (80g)
Pooch & Mutt£14.94141 rev
Trending
90-day click momentumBailey & buddies Calming Dog Treats - 100% Natural Soft Chews Reduce Stress Fear Barking Aggression. Soothes Anxiety for All Breeds & Adult Ages for Small Medium & Large Dogs
Bailey & buddies£18.424.0★
Pooch & Mutt - Calming Supplement Chewies Treats 60 Chewies (80g)
Pooch & Mutt£14.943.8★
BUGALUGS Calming Treats for Dogs - Helps Stress Fear Barking Reactivity Aggression Travel 120 chews
BUGALUGS£18.963.9★
NutriPaw Calming Treats For Dogs - Reduce Stress Fear Separation Barking Hyperactivity Reactivity Aggression Travel - Calm without Drowsiness dogs
NutriPaw£28.703.8★
What buyers say about nutripaw calming treats
What buyers praise and complain about, mined from review topics.What buyers love
“Dog calming treats”
“The first 2 nights it really calmed our dog down”
“They are good quality and come in a handy, airtight tub”
“As advertised”
“thought i would give these a go since they are a lot cheaper”
“Very good duck flavour easy to eat seems to have calmed her down a bit”
“Good size for little dogs also breaks Howell to sprinkle on food”
“he did like the taste so it came in as a handy little treat”
“the texture is excellent”
“Giving them time”
What buyers complain about
“not enough to warrant the price”
“have tried the plug in things. didnt work”
“they smell completely different”
“Not worth the hassle if your dog doesnt like the taste”
“Wont eat them”
“These gave my frenchie the runs really bad it was like water so stopped giving him them”
“just causes diarrhoea”
“We were told that the ingredients will not work”
“Entirely ineffective”
“is not keen on the flavour of them so I crush them”
Top return reasons
Common questions
- Is nutripaw calming treats profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 4 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the nutripaw calming treats niche?
- 4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nutripaw calming treats?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Smell. The return rate is 0.3%.
- What does it cost to enter the nutripaw calming treats niche?
- Listings span £14.94–£28.70; the average listing price is £20.26 (sweet spot $15–$100). The average incumbent carries 1,077 reviews — the moat a new listing must climb.