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Nutripaw Calming Treats

Fail

The top 5 products take 100% of clicks, so Nutripaw Calming Treats is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£105K/yr54K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Nutripaw Calming Treats against its category

The dotted line is the Pet Supplies average. Past it, Nutripaw Calming Treats is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nutripaw Calming Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nutripaw Calming Treats 54K times last year and spent an estimated £105K. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
9.7%
Market size, estimated
£105Ka year
Top search term
nutripaw calming treats36K searches a year

02 · Price

A sale here is worth £20.26.

Listings sell for £20.26 on average, from £14.94 to £28.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,500 to 2,000 of them. At £20.26 that is £30K to £41K a year per listing.

Average price
£20.26inside the $15 to $100 sweet spot
Price range
£14.94–£28.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
1,500–2,000
Revenue per listing a year
£30K–£41K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Health Supplies. It carries 1,077 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Health Supplies
Average rating
3.88 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,077per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Nutripaw Calming Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£21K£42K£63K£84K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • NutriPaw75%
  • BUGALUGS10%
  • Bailey & buddies9%
  • Pooch & Mutt5%

Demand

Nutripaw Calming Treats search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Nutripaw Calming Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nutripaw calming treats36K/yr
  • nutri paw calming treats14K/yr
  • nutripaw calming treats for dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Nutripaw Calming Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money40%−0.50

not enough to warrant the price

Its also quite expensive

for something this pricey you should expect better

Functionality-Overall22%−0.18

have tried the plug in things. didnt work

Didn't work

Didnt work for my dog

Smell8%−0.09

they smell completely different

likely because they absolutely stink

Didnt seem to have any effect on our slightly nervous 6 month old BC pup - she liked the treats. I found their smell quite unpleasant.

Taste-Overall6%−0.07

Not worth the hassle if your dog doesnt like the taste

Dog hated the taste

I don't know what it taste like not tried them

Ease Of Chewing/Swallowing2%−0.02

Wont eat them

Love

Soothing/Teething36%+2.71

Dog calming treats

Calming treats

Helps to relax my dog

Pet Friendly17%

The first 2 nights it really calmed our dog down

All great for my dogs

Dog loves these

Quality-Overall11%+0.33

They are good quality and come in a handy, airtight tub

Great product

Your stuff is normally very good

Advertised Vs Actual Product7%+0.54

As advertised

Seem to do the job

Does exactly as claimed

Value For Money4%−0.50

thought i would give these a go since they are a lot cheaper

Good value for money

Return

0.3% Return rate 5% Fixable by listing

Functionality-Overall42%▆█▅▇▁▅

have tried the plug in things. didnt work

Didn't work

Didnt work for my dog

Indigestion10%▁▁█▁▅▁

just causes diarrhoea

Ingredients-Overall10%▁▁▁█▁▇

We were told that the ingredients will not work

I was buying a competitors and switched last minute to buy Pooch & Mutt calming treats and now realise I didn't check the ingredients

Smell6%█▁▁▁▄▁

they smell completely different

likely because they absolutely stink

Didnt seem to have any effect on our slightly nervous 6 month old BC pup - she liked the treats. I found their smell quite unpleasant.

Compatibility-Overall6%▁▁▁▅▁█

FAQ

Common Nutripaw Calming Treats questions

Answered from the same tracked data.