Nutripaw Calming Treats
FailThe top 5 products take 100% of clicks, so Nutripaw Calming Treats is a Fail.
- Flapen Score
- 48 / 100Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 5048
- Market size
- £105K/yr54K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 6 sellers
Flapen Score
Nutripaw Calming Treats against its category
The dotted line is the Pet Supplies average. Past it, Nutripaw Calming Treats is stronger. Inside it, weaker.
Market
The Nutripaw Calming Treats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nutripaw Calming Treats 54K times last year and spent an estimated £105K. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
9.7% of searches ended in a purchase last week.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 9.7%
- Market size, estimated
- £105Ka year
- Top search term
- nutripaw calming treats36K searches a year
02 · Price
A sale here is worth £20.26.
Listings sell for £20.26 on average, from £14.94 to £28.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,500 to 2,000 of them. At £20.26 that is £30K to £41K a year per listing.
- Average price
- £20.26inside the $15 to $100 sweet spot
- Price range
- £14.94–£28.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £30K–£41K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Health Supplies. It carries 1,077 reviews at 3.88 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Health Supplies
- Average rating
- 3.88 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,077per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Nutripaw Calming Treats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NutriPaw Calming Treats For Dogs - Reduce Stress Fear Separation Barking Hyperactivity Reactivity Aggression Travel - Calm without Drowsiness dogs
- Price
- £28.70
- Rating
- 3.8/5
- Reviews
- 3,749
- Age
- 3y ago

BUGALUGS Calming Treats for Dogs - Helps Stress Fear Barking Reactivity Aggression Travel 120 chews
- Price
- £18.96
- Rating
- 3.9/5
- Reviews
- 312
- Age
- 1y ago

Bailey & buddies Calming Dog Treats - 100% Natural Soft Chews Reduce Stress Fear Barking Aggression. Soothes Anxiety for All Breeds & Adult Ages for Small Medium & Large Dogs
- Price
- £18.42
- Rating
- 4.0/5
- Reviews
- 105
- Age
- 1y ago

Pooch & Mutt - Calming Supplement Chewies Treats 60 Chewies (80g)
- Price
- £14.94
- Rating
- 3.8/5
- Reviews
- 141
- Age
- 12y ago
Trending
90-day click momentum
Bailey & buddies Calming Dog Treats - 100% Natural Soft Chews Reduce Stress Fear Barking Aggression. Soothes Anxiety for All Breeds & Adult Ages for Small Medium & Large Dogs
- Price
- £18.42
- Rating
- 4.0/5
- Reviews
- 105
- Age
- 1y ago

Pooch & Mutt - Calming Supplement Chewies Treats 60 Chewies (80g)
- Price
- £14.94
- Rating
- 3.8/5
- Reviews
- 141
- Age
- 12y ago

BUGALUGS Calming Treats for Dogs - Helps Stress Fear Barking Reactivity Aggression Travel 120 chews
- Price
- £18.96
- Rating
- 3.9/5
- Reviews
- 312
- Age
- 1y ago

NutriPaw Calming Treats For Dogs - Reduce Stress Fear Separation Barking Hyperactivity Reactivity Aggression Travel - Calm without Drowsiness dogs
- Price
- £28.70
- Rating
- 3.8/5
- Reviews
- 3,749
- Age
- 3y ago
Newest
by launch date
BUGALUGS Calming Treats for Dogs - Helps Stress Fear Barking Reactivity Aggression Travel 120 chews
- Price
- £18.96
- Rating
- 3.9/5
- Reviews
- 312
- Age
- 1y ago

Bailey & buddies Calming Dog Treats - 100% Natural Soft Chews Reduce Stress Fear Barking Aggression. Soothes Anxiety for All Breeds & Adult Ages for Small Medium & Large Dogs
- Price
- £18.42
- Rating
- 4.0/5
- Reviews
- 105
- Age
- 1y ago

NutriPaw Calming Treats For Dogs - Reduce Stress Fear Separation Barking Hyperactivity Reactivity Aggression Travel - Calm without Drowsiness dogs
- Price
- £28.70
- Rating
- 3.8/5
- Reviews
- 3,749
- Age
- 3y ago

Pooch & Mutt - Calming Supplement Chewies Treats 60 Chewies (80g)
- Price
- £14.94
- Rating
- 3.8/5
- Reviews
- 141
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- NutriPaw75%
- BUGALUGS10%
- Bailey & buddies9%
- Pooch & Mutt5%
Demand
Nutripaw Calming Treats search demand
Weekly searches over the year. Pick a range.
Search terms
Top Nutripaw Calming Treats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nutripaw calming treats36K/yr
- nutri paw calming treats14K/yr
- nutripaw calming treats for dogs4K/yr
Reviews and returns
What reviews say buyers love and hate about Nutripaw Calming Treats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not enough to warrant the price
Its also quite expensive
for something this pricey you should expect better
have tried the plug in things. didnt work
Didn't work
Didnt work for my dog
they smell completely different
likely because they absolutely stink
Didnt seem to have any effect on our slightly nervous 6 month old BC pup - she liked the treats. I found their smell quite unpleasant.
Not worth the hassle if your dog doesnt like the taste
Dog hated the taste
I don't know what it taste like not tried them
Wont eat them
Love
Dog calming treats
Calming treats
Helps to relax my dog
The first 2 nights it really calmed our dog down
All great for my dogs
Dog loves these
They are good quality and come in a handy, airtight tub
Great product
Your stuff is normally very good
As advertised
Seem to do the job
Does exactly as claimed
thought i would give these a go since they are a lot cheaper
Good value for money
Return
0.3% Return rate 5% Fixable by listing
have tried the plug in things. didnt work
Didn't work
Didnt work for my dog
just causes diarrhoea
We were told that the ingredients will not work
I was buying a competitors and switched last minute to buy Pooch & Mutt calming treats and now realise I didn't check the ingredients
they smell completely different
likely because they absolutely stink
Didnt seem to have any effect on our slightly nervous 6 month old BC pup - she liked the treats. I found their smell quite unpleasant.
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nutripaw Calming Treats questions
Answered from the same tracked data.









