Nutripaw Calming Treats
FailThe top 5 products take 100% of clicks, so Nutripaw Calming Treats is a Fail.
- Flapen Score
- 48 / 100Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 5048
- Market size
- £105K/yr54K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 6 sellers
Flapen Score
Nutripaw Calming Treats against its category
The dotted line is the Pet Supplies average. Past it, Nutripaw Calming Treats is stronger. Inside it, weaker.
Market
The Nutripaw Calming Treats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nutripaw Calming Treats 54K times last year and spent an estimated £105K. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 9.7%
- Market size, estimated
- £105Ka year
- Top search term
- nutripaw calming treats36K searches a year
02 · Price
A sale here is worth £20.26.
Listings sell for £20.26 on average, from £14.94 to £28.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,500 to 2,000 of them. At £20.26 that is £30K to £41K a year per listing.
- Average price
- £20.26inside the $15 to $100 sweet spot
- Price range
- £14.94–£28.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £30K–£41K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Health Supplies. It carries 1,077 reviews at 3.88 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Health Supplies
- Average rating
- 3.88 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,077per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Nutripaw Calming Treats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NutriPaw Calming Treats For Dogs - Reduce Stress Fear Separation Barking Hyperactivity Reactivity Aggression Travel - Calm without Drowsiness dogs
- Price
- £28.70
- Rating
- 3.8/5
- Reviews
- 3,749
- Age
- 3y ago

BUGALUGS Calming Treats for Dogs - Helps Stress Fear Barking Reactivity Aggression Travel 120 chews
- Price
- £18.96
- Rating
- 3.9/5
- Reviews
- 312
- Age
- 1y ago

Bailey & buddies Calming Dog Treats - 100% Natural Soft Chews Reduce Stress Fear Barking Aggression. Soothes Anxiety for All Breeds & Adult Ages for Small Medium & Large Dogs
- Price
- £18.42
- Rating
- 4.0/5
- Reviews
- 105
- Age
- 1y ago

Pooch & Mutt - Calming Supplement Chewies Treats 60 Chewies (80g)
- Price
- £14.94
- Rating
- 3.8/5
- Reviews
- 141
- Age
- 12y ago
Trending
estimated 90-day click momentum
Bailey & buddies Calming Dog Treats - 100% Natural Soft Chews Reduce Stress Fear Barking Aggression. Soothes Anxiety for All Breeds & Adult Ages for Small Medium & Large Dogs
- Price
- £18.42
- Rating
- 4.0/5
- Reviews
- 105
- Age
- 1y ago

Pooch & Mutt - Calming Supplement Chewies Treats 60 Chewies (80g)
- Price
- £14.94
- Rating
- 3.8/5
- Reviews
- 141
- Age
- 12y ago

BUGALUGS Calming Treats for Dogs - Helps Stress Fear Barking Reactivity Aggression Travel 120 chews
- Price
- £18.96
- Rating
- 3.9/5
- Reviews
- 312
- Age
- 1y ago

NutriPaw Calming Treats For Dogs - Reduce Stress Fear Separation Barking Hyperactivity Reactivity Aggression Travel - Calm without Drowsiness dogs
- Price
- £28.70
- Rating
- 3.8/5
- Reviews
- 3,749
- Age
- 3y ago
Newest
by launch date
BUGALUGS Calming Treats for Dogs - Helps Stress Fear Barking Reactivity Aggression Travel 120 chews
- Price
- £18.96
- Rating
- 3.9/5
- Reviews
- 312
- Age
- 1y ago

Bailey & buddies Calming Dog Treats - 100% Natural Soft Chews Reduce Stress Fear Barking Aggression. Soothes Anxiety for All Breeds & Adult Ages for Small Medium & Large Dogs
- Price
- £18.42
- Rating
- 4.0/5
- Reviews
- 105
- Age
- 1y ago

NutriPaw Calming Treats For Dogs - Reduce Stress Fear Separation Barking Hyperactivity Reactivity Aggression Travel - Calm without Drowsiness dogs
- Price
- £28.70
- Rating
- 3.8/5
- Reviews
- 3,749
- Age
- 3y ago

Pooch & Mutt - Calming Supplement Chewies Treats 60 Chewies (80g)
- Price
- £14.94
- Rating
- 3.8/5
- Reviews
- 141
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- NutriPaw75%
- BUGALUGS10%
- Bailey & buddies9%
- Pooch & Mutt5%
Demand
Nutripaw Calming Treats search demand
Weekly searches over the year. Pick a range.
Search terms
Top Nutripaw Calming Treats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nutripaw calming treats36K/yr
- nutri paw calming treats14K/yr
- nutripaw calming treats for dogs4K/yr
Reviews and returns
What reviews say buyers love and hate about Nutripaw Calming Treats
We read the reviews and the return reasons for every product selling here.
“not enough to warrant the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nutripaw Calming Treats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









