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Nutripaw Calming Treats

Fail

The top 5 products take 100% of clicks, so Nutripaw Calming Treats is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£105K/yr54K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Nutripaw Calming Treats against its category

The dotted line is the Pet Supplies average. Past it, Nutripaw Calming Treats is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nutripaw Calming Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nutripaw Calming Treats 54K times last year and spent an estimated £105K. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
9.7%
Market size, estimated
£105Ka year
Top search term
nutripaw calming treats36K searches a year

02 · Price

A sale here is worth £20.26.

Listings sell for £20.26 on average, from £14.94 to £28.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,500 to 2,000 of them. At £20.26 that is £30K to £41K a year per listing.

Average price
£20.26inside the $15 to $100 sweet spot
Price range
£14.94–£28.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
1,500–2,000
Revenue per listing a year
£30K–£41K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Health Supplies. It carries 1,077 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Health Supplies
Average rating
3.88 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,077per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Nutripaw Calming Treats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£21K£42K£63K£84K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • NutriPaw75%
  • BUGALUGS10%
  • Bailey & buddies9%
  • Pooch & Mutt5%

Demand

Nutripaw Calming Treats search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Nutripaw Calming Treats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nutripaw calming treats36K/yr
  • nutri paw calming treats14K/yr
  • nutripaw calming treats for dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Nutripaw Calming Treats

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Soothing/Teething”
40%of negative reviews mention “Value For Money”
0.3%of orders come back
“not enough to warrant the price”
A buyer, on “Value For Money”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Nutripaw Calming Treats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data