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Nutripaw All Itch and Immunity Treats for Dogs

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Nutripaw All Itch and Immunity Treats for Dogs is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£691K/yr308K searches / yr
90-day growth
-32.7%search demand this quarter
Competition
75%top-5 click share · 3 brands · 5 sellers

Flapen Score

Nutripaw All Itch and Immunity Treats for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Nutripaw All Itch and Immunity Treats for Dogs is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nutripaw All Itch and Immunity Treats for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nutripaw All Itch and Immunity Treats for Dogs 308K times last year and spent an estimated £691K. All 3 brands take every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £691K a year.

Searches, last 12 months
308K
Growth, 90 days vs prior 90
-32.7%
Conversion, latest week
9.4%
Market size, estimated
£691Ka year
Top search term
nutripaw150K searches a year

02 · Price

A sale here is worth £23.76.

Listings sell for £23.76 on average, from £16.13 to £28.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £23.76 that is £48K to £59K a year per listing.

Average price
£23.76inside the $15 to $100 sweet spot
Price range
£16.13–£28.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£48K–£59K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Health Supplies. It carries 1,836 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#14in Health Supplies
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,836per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Nutripaw All Itch and Immunity Treats for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£69K£138K£207K£276K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

0%

  • NutriPaw72%
  • Bailey & buddies26%
  • BUGALUGS2%

Demand

Nutripaw All Itch and Immunity Treats for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 5.0× · 11 of 12 months tracked

Search terms

Top Nutripaw All Itch and Immunity Treats for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nutripaw150K/yr
  • nutri paw63K/yr
  • all itch and immunity treats for dogs24K/yr
  • nutripaw all itch and immunity treats for dogs27K/yr
  • nutrapaw6K/yr
  • nutri paw itching treats12K/yr
  • nutripaw reviews10K/yr
  • nutra paw4K/yr
  • nutipaw2K/yr
  • all itch2K/yr

Reviews and returns

What reviews say buyers love and hate about Nutripaw All Itch and Immunity Treats for Dogs

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Value For Money”
0.1%of orders come back
“It's a bit pricey”
A buyer, on “Value For Money”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nutripaw All Itch and Immunity Treats for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data