nutripaw all itch and immunity treats for dogs
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£23.76avg listing price — sweet spot $15–$100
Price range
Incredible£16.13–£28.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Market size
Good£691K£691K/yr · 308K searches
Review moat
Okay1,835.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-32.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nutripaw all itch and immunity treats for dogs is a £691K/yr Amazon United Kingdom market (308K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
nutripaw all itch and immunity treats for dogs market data
- Units sold / yr
- 25K–30K
- avg 2,000–2,500/product
- Revenue / yr
- £594K–£713K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- NutriPaw72%
- Bailey & buddies26%
- BUGALUGS2%
Demand
Weekly Amazon search volume, last 47 weeks — -32.7% search growth over the last 90 days.Top nutripaw all itch and immunity treats for dogs search terms
- nutripaw150K/yr
- nutri paw63K/yr
- all itch and immunity treats for dogs24K/yr
- nutripaw all itch and immunity treats for dogs27K/yr
- nutrapaw6K/yr
- nutri paw itching treats12K/yr
- nutripaw reviews10K/yr
- nutra paw4K/yr
- nutipaw2K/yr
- all itch2K/yr
Top nutripaw all itch and immunity treats for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NutriPaw All-Itch Immunity Treats For Dogs - Soothe Itchy Paws Eyes Ears Skin - Stop Itching Licking Scratching - Perfect for Small Medium & Large Dogs - Supports Seasonal Itching
NutriPaw£28.563.8★9,168 rev
NutriPaw Pre Pro & Postbiotic Digestive Treats For Dogs - Gut Health Sensitive Tums Anal Glands Scooting Loose Stools Smelly Itchy Ears Great for all dogs
NutriPaw£28.644.2★3,555 rev
Bailey & buddies ITCH-FREE Allergy Relief Chews for Dog - 120 Soft Chews with Omega-3 and Probiotics - Soothe Itchy Skin Paws Ears -Seasonal Allergy Support for Scratching Itching and Hot Spots
Bailey & buddies£19.984.2★257 rev
NutriPaw Dental Powder For Dogs & Cats - Clean Teeth Healthy Gums & Fresh Breath - Manage Plaque & Tartar Build-Up - Fuss-Free - No Brushing Needed - Lasts Up To 6 Months
NutriPaw£20.524.1★691 rev
NutriPaw Calming Treats For Dogs - Reduce Stress Fear Separation Barking Hyperactivity Reactivity Aggression Travel - Calm without Drowsiness dogs
NutriPaw£28.703.8★3,749 rev
Newest
by launch date
Bailey & buddies ITCH-FREE Allergy Relief Chews for Dog - 120 Soft Chews with Omega-3 and Probiotics - Soothe Itchy Skin Paws Ears -Seasonal Allergy Support for Scratching Itching and Hot Spots
Bailey & buddies£20.23190 rev
Bailey & buddies Dental Formula Water Additive For Dogs & Cats - Clean Teeth Healthy Gums & Fresh Breath - Manage Plaque & Tartar Build-Up - No Brushing Needed - Oral Health - 250ml
Bailey & buddies£16.13410 rev
BUGALUGS Itch & Immunity Dog Treats Helps Soothe Itchy Skin Paws Ears - Licking Scratching - Perfect for Small Medium & Large Dogs
BUGALUGS£23.69727 rev
Bailey & buddies ITCH-FREE Allergy Relief Chews for Dog - 120 Soft Chews with Omega-3 and Probiotics - Soothe Itchy Skin Paws Ears -Seasonal Allergy Support for Scratching Itching and Hot Spots
Bailey & buddies£19.98257 rev
Daily Probiotics for Dogs - 120 Beef Flavored Soft Chews with Natural Pumpkin Powder for Healthy Gut & Sensitive Tummy. Reduces Scooting Loose Stools Smelly Itchy Ears for Small Medium Large Dogs
Bailey & buddies£20.96317 rev
Trending
90-day click momentumDaily Probiotics for Dogs - 120 Beef Flavored Soft Chews with Natural Pumpkin Powder for Healthy Gut & Sensitive Tummy. Reduces Scooting Loose Stools Smelly Itchy Ears for Small Medium Large Dogs
Bailey & buddies£20.964.4★
Bailey & buddies ITCH-FREE Allergy Relief Chews for Dog - 120 Soft Chews with Omega-3 and Probiotics - Soothe Itchy Skin Paws Ears -Seasonal Allergy Support for Scratching Itching and Hot Spots
Bailey & buddies£19.984.2★
Bailey & buddies ITCH-FREE Allergy Relief Chews for Dog - 120 Soft Chews with Omega-3 and Probiotics - Soothe Itchy Skin Paws Ears -Seasonal Allergy Support for Scratching Itching and Hot Spots
Bailey & buddies£20.234.0★
NutriPaw Joint & Hip Treats For Dogs - Stiffness Strength Mobility & Flexibility - Joint Supplement With Glucosamine MSM Chondroitin Algae & Devils Claw - Perfect for Small Medium & Large Dogs
NutriPaw£28.734.5★
NutriPaw Dental Powder For Dogs & Cats - Clean Teeth Healthy Gums & Fresh Breath - Manage Plaque & Tartar Build-Up - Fuss-Free - No Brushing Needed - Lasts Up To 6 Months
NutriPaw£20.524.1★
What buyers say about nutripaw all itch and immunity treats for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Results”
“works well for my dog”
“No more bad breath”
“Value for money”
“Helped with allergies”
“Works as advertised”
“she quite likes the taste”
“certainly calmed our puppy down”
“Easy to Use”
“my dog absolutely loves the smell/taste of these she seems to get very excited when we get the tub out so thats always a win”
What buyers complain about
“It's a bit pricey”
“Not worked for”
“Itchy paws”
“When I open the packet of these the smell is overpowering”
“Gave my dog diarrhea”
“Stinking breath”
“cats dont love the taste”
“Total rubbish, doesn't work at all”
“it definitely doesn't get rid of it once it has - contrary to what the adverts would have you think”
“Changed ingredients”
Top return reasons
Common questions
- Is nutripaw all itch and immunity treats for dogs profitable to sell on Amazon United Kingdom?
- The niche generates £691K/yr across 12 tracked products. 90-day search growth is -32.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the nutripaw all itch and immunity treats for dogs niche?
- 3 brands and 5 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in nutripaw all itch and immunity treats for dogs?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Allergies. The return rate is 0.1%.
- What does it cost to enter the nutripaw all itch and immunity treats for dogs niche?
- Listings span £16.13–£28.73; the average listing price is £23.76 (sweet spot $15–$100). The average incumbent carries 1,836 reviews — the moat a new listing must climb.