Skip to content

Numicon

Fail

The top 5 products take 100% of clicks, so Numicon is a Fail.

Flapen Score
28
28 / 100
Ranks 863 of 875 Pet Supplies niches · −22 vs the category median of 50
Market size
£35K/yr63K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 55 sellers

Flapen Score

Numicon against its category

The dotted line is the Pet Supplies average. Past it, Numicon is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Numicon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Numicon 63K times last year and spent an estimated £35K. All 3 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 28 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
3.6%
Market size, estimated
£35Ka year
Peak month
October2.7× the quietest month
Top search term
numicon41K searches a year

02 · Price

A sale here is worth £15.49.

Listings sell for £15.49 on average, from £5.10 to £32.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 750 to 1,000 of them. At £15.49 that is £12K to £15K a year per listing.

Average price
£15.49inside the $15 to $100 sweet spot
Price range
£5.10–£32.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£15K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #523 within Horses. It carries 2,707 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#523in Horses
Average rating
4.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,707per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Numicon74%
  • Oxford University Press21%
  • Learning Resources6%
  • Open — no brand owns it (0%)

Demand

Numicon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Numicon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • numicon41K/yr
  • numicon set16K/yr
  • numicons for kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Numicon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.04

Great bit small

Color17%−0.02

Just one little fault is the flat counters that clip onto the blocks colour are not correct to the original characters

Value For Money11%+0.03

a little over priced

Love

Educational-Overall35%+2.00

Very educational

Great learning tool for kids of all learning

Super educational toy

Fun/Entertainment Experience21%+1.81

we've had lots of fun play

Very good toy for all children

Its a fun game

Quality-Overall14%−0.03

Great quality and accessories

Excellent product

Good quality

Value For Money10%+0.03

good price for a set that comes in a case

good value for money

great value for money

Strength4%−0.10

good sized sturdy pieces

Return

0.8% Return rate 12% Fixable by listing

Defective Material/Parts28%▁▄▇▁█▆
Gifting Purpose22%▆▄▃█▁▅
Assembly/Installation7%█▁▁▆▁▁
Quality-Overall7%▁▁▅█▁▁
Size-Overall7%▁▁▁▁█▆

Great bit small

FAQ

Common Numicon questions

Answered from the same tracked data.