numicon
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£15.49avg listing price — sweet spot $15–$100
Price range
Good£5.10–£32.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,707.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 63K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, numicon is a £35K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 28/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
numicon market data
- Units sold / yr
- 4K–5K
- avg 750–1,000/product
- Revenue / yr
- £62K–£77K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #523
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 209 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
55
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Numicon74%
- Oxford University Press21%
- Learning Resources6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.7×
Top numicon search terms
- numicon41K/yr
- numicon set16K/yr
- numicons for kids6K/yr
Top numicon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Numicon: Box of 80 Numicon Shapes
Numicon£32.294.8★1,434 rev
Numicon: Box of Numicon Shapes 1-10
Oxford University Press£5.104.6★1,603 rev
Learning Resources Numberblocks 1-10 MathLink Cubes Activity Set Ages 3+
Learning Resources£19.124.7★7,788 rev
Oxford University Press Numicon: 5-shapes (Pack of 10)
Oxford University Press£5.455.0★4 rev
Newest
by launch dateLearning Resources Numberblocks 1-10 MathLink Cubes Activity Set Ages 3+
Learning Resources£19.127,788 rev
Oxford University Press Numicon: 5-shapes (Pack of 10)
Oxford University Press£5.454 rev
Numicon: Box of Numicon Shapes 1-10
Oxford University Press£5.101,603 rev
Numicon: Box of 80 Numicon Shapes
Numicon£32.291,434 rev
Trending
90-day click momentumOxford University Press Numicon: 5-shapes (Pack of 10)
Oxford University Press£5.455.0★
Numicon: Box of 80 Numicon Shapes
Numicon£32.294.8★
Learning Resources Numberblocks 1-10 MathLink Cubes Activity Set Ages 3+
Learning Resources£19.124.7★
Numicon: Box of Numicon Shapes 1-10
Oxford University Press£5.104.6★
What buyers say about numicon
What buyers praise and complain about, mined from review topics.What buyers love
“Very educational”
“we've had lots of fun play”
“Great quality and accessories”
“good price for a set that comes in a case”
“good sized sturdy pieces”
“Great Numberblocks toy - durable”
“As shown”
“Birthday gift”
“ease to assemble”
“can't wait to add to the collection with the rest of numberblock themed items”
What buyers complain about
“Great bit small”
“Just one little fault is the flat counters that clip onto the blocks colour are not correct to the original characters”
“a little over priced”
Top return reasons
Common questions
- Is numicon profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 4 tracked products. 90-day search growth is -25.3%. Flapen's verdict: Skip it (28/100).
- How competitive is the numicon niche?
- 3 brands and 55 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in numicon?
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 0.8%.
- When does demand for numicon peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.7× the quietest.
- What does it cost to enter the numicon niche?
- Listings span £5.10–£32.29; the average listing price is £15.49 (sweet spot $15–$100). The average incumbent carries 2,707 reviews — the moat a new listing must climb.