How competitive is the Numicon niche on Amazon United Kingdom?

3 brands and 55 sellers compete in Numicon on Amazon United Kingdom. The top 5 Numicon products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Numicon?

Numicon buyers on Amazon United Kingdom complain most about Size-Overall, Color, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Numicon niche?

Numicon sells for £15.49 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.10–£32.29. The average incumbent carries 2,707 reviews — the moat a new listing must climb.

Numicon

a concentrated shelf (top 5 take 100% of clicks) — Numicon doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Numicon profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Numicon is a £35K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 28/100.

Numicon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.3% over the last 90 days and 3.6% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr5K

Search volume / yr-25.3%63K

Conversion rate3.6%

Avg price£15.49

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 55

Top-5 product click share100%

Open market0%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 4 products

Top Numicon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Numicon: Box of 80 Numicon Shapes

Price: £32.29
Rating: 4.8/5
Reviews: 1,434
Age: 14y ago

Numicon: Box of Numicon Shapes 1-10

Price: £5.10
Rating: 4.6/5
Reviews: 1,603
Age: 14y ago

Learning Resources Numberblocks 1-10 MathLink Cubes Activity Set Ages 3+

Price: £19.12
Rating: 4.7/5
Reviews: 7,788
Age: 5y ago

Oxford University Press Numicon: 5-shapes (Pack of 10)

Price: £5.45
Rating: 5.0/5
Reviews: 4
Age: 9y ago

Newest

by launch date

Learning Resources Numberblocks 1-10 MathLink Cubes Activity Set Ages 3+

Price: £19.12
Rating: 4.7/5
Reviews: 7,788
Age: 5y ago

Oxford University Press Numicon: 5-shapes (Pack of 10)

Price: £5.45
Rating: 5.0/5
Reviews: 4
Age: 9y ago

Numicon: Box of Numicon Shapes 1-10

Price: £5.10
Rating: 4.6/5
Reviews: 1,603
Age: 14y ago

Numicon: Box of 80 Numicon Shapes

Price: £32.29
Rating: 4.8/5
Reviews: 1,434
Age: 14y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Numicon74%
Oxford University Press21%
Learning Resources6%
Open — no brand owns it (0%)

Numicon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR3.6%Products4Brands3Top 5 Brands100%OOS Rate0.0%Rating4.8★Reviews2,707Avg BSR#523

Peak months: Oct, Nov · busiest ÷ quietest = 2.7×

Top Numicon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

numicon41K/yr -16.3%1.4% conv.
numicon set16K/yr -33.5%1.8% conv.
numicons for kids6K/yr -55.4%1.7% conv.

What reviews say buyers love and hate about Numicon

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Educational-Overall35%

“Very educational”

Fun/Entertainment Experience21%

“we've had lots of fun play”

Quality-Overall14%

“Great quality and accessories”

Value For Money10%

“good price for a set that comes in a case”

Strength4%

“good sized sturdy pieces”

What buyers complain about

61% of reviews

Size-Overall33%

“Great bit small”

Color17%

“Just one little fault is the flat counters that clip onto the blocks colour are not correct to the original characters”

Value For Money11%

“a little over priced”

Numicon return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

28%

2Gifting Purpose

22%

3Assembly/Installation

4Quality-Overall

5Size-Overall

Common Numicon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Numicon 28/100 on Amazon United Kingdom — Skip it. The niche generates £35K/yr across 4 tracked products. Search demand moved -25.3% over the last 90 days.