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Non Absorbent Cat Litter

Fail

The top 5 brands take 100% of clicks, so Non Absorbent Cat Litter is a Fail.

Flapen Score
41
41 / 100
Ranks 725 of 875 Pet Supplies niches · −9 vs the category median of 50
Market size
£63K/yr29K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
91%top-5 click share · 5 brands · 11 sellers

Flapen Score

Non Absorbent Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Non Absorbent Cat Litter is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Non Absorbent Cat Litter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Non Absorbent Cat Litter 29K times last year and spent an estimated £63K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

22.1% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
22.1%
Market size, estimated
£63Ka year
Top search term
cat urine sample collection kit8K searches a year

02 · Price

A sale here is worth £9.96.

Listings sell for £9.96 on average, from £5.28 to £17.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £9.96 that is £7K to £10K a year per listing.

Average price
£9.96under the $15 to $100 sweet spot
Price range
£5.28–£17.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #136 within Cats. It carries 246 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
71%
Out of stock, average day
13.2%
Average rank
#136in Cats
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
246per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Non Absorbent Cat Litter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£38K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • PackPioneer55%
  • Katkor22%
  • RightBuy13%
  • MMC Gifts6%
  • Rein Vet Products4%

Demand

Non Absorbent Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Non Absorbent Cat Litter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat urine sample collection kit8K/yr
  • katkor urine sampling kit6K/yr
  • non absorbent cat litter6K/yr
  • katkor5K/yr
  • non absorbent cat litter for urine sample3K/yr

Reviews and returns

What reviews say buyers love and hate about Non Absorbent Cat Litter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money31%−0.17

it's expensive,

too expensive for the size

the price is extortionate

Size-Overall31%−0.15

The bag is very small

Ridiculously TINY

Small bags

Functionality-Overall6%−0.08

It didn't work

Ease Of Use6%+2.07

otherwise they struggle to use it

made it hard to take a sample

Adhesion/Stickiness6%−0.08

this sticks to the granules

Love

Ease Of Use30%+2.07

Easy to use

Easy to use and quick delivery

Easy to usr

Advertised Vs Actual Product18%+1.26

Worked exactly as it should

Does the job

It does exactly what it says on the packet

Quality-Overall13%+0.48

Excellent product

Good quality

seems better than any other way

Value For Money12%−0.17

Nice price

Competitive price

Value for money

Ease Of Cleaning10%+0.65

Very easy to clean

It's easy to clean up after too

They can be washed in bleach and boiling water, dried and used again

Return

0.6% Return rate 60% Fixable by listing

Size-Overall40%▆▁▁█▁▄

The bag is very small

Ridiculously TINY

Small bags

Advertised Vs Actual Product15%▁▃█▁▁▁
Value For Money10%██▁▁▁▁

it's expensive,

too expensive for the size

the price is extortionate

Compatibility-Overall10%▁▁▁▁▁█
Ease Of Cleaning5%▁▁▁▁█▁

FAQ

Common Non Absorbent Cat Litter questions

Answered from the same tracked data.