no bute for horses
Worth a lookShows searches that convert (19.8% search→purchase), but a concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list.
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible88avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£28.04avg listing price — sweet spot $15–$100
Price range
Great£13.53–£66.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£82K£82K/yr · 15K searches
Competition
Bad88%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, no bute for horses is a £82K/yr Amazon United Kingdom market (15K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
no bute for horses market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- £56K–£70K
- units × avg price
- Conversion rate
- 19.8%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 90 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
17
Top-5 brand share
91%
Top 20: 97%
Top-5 click share
88%
Top 20: 100%
Open market
6%
- The Animal Health Co Ltd49%
- Animal Health30%
- pet wiz5%
- Other4%
- --3%
- Gold Label3%
- Open — no brand owns it (1 brand, 6%)
Demand
Weekly Amazon search volume, last 30 weeks — +8.8% search growth over the last 90 days.Top no bute for horses search terms
- no bute for horses8K/yr
- no bute4K/yr
- bute for horses3K/yr
Top no bute for horses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
No Bute SP Equine Supplement 1 Litre
The Animal Health Co Ltd£16.224.8★311 rev
The Animal Health Company Equine Health No Bute 2.5L
Animal Health£35.124.7★58 rev
Animal Health NoBute Horse Joint Supplement x Size: 1 Lt
Animal Health£15.804.7★28 rev
pet wiz - Natural Comfort for Joints Without Bute (1L)
pet wiz£13.534.3★58 rev
NoBute 2.5 Litre
Other£35.904.5★64 rev
Newest
by launch date
Alternabute Horses Devils Claw Supplement Phenylbutazone Free 0% Alcohol - No Bute - High Strength - Natural Formula (1 Litre)
Cleanine£15.0714 rev
pet wiz - Natural Comfort for Joints Without Bute (1L)
pet wiz£13.5358 rev
NoBute SP Equine - x 2.5 Lt
--£37.900 rev
NoBute 5 Litre
NoBute£66.484 rev
The Animal Health Company Equine Health No Bute 2.5L
Animal Health£35.1258 rev
Trending
90-day click momentumNoBute 2.5 Litre
Other£35.904.5★
NoBute SP Equine - x 2.5 Lt
--£37.900.0★
Other GOLD LABEL BUTE FREE 1 l
Gold Label£16.394.5★
The Animal Health Company Equine Health No Bute 2.5L
Animal Health£35.124.7★
Alternabute Horses Devils Claw Supplement Phenylbutazone Free 0% Alcohol - No Bute - High Strength - Natural Formula (1 Litre)
Cleanine£15.074.1★
What buyers say about no bute for horses
What buyers praise and complain about, mined from review topics.What buyers love
“Great cheaper alternative to other brands”
“absolutely stick with it”
“Horses really like the taste/Smell”
“Good quality”
What buyers complain about
“Have only just started using this on my horse with intermittent lameness so can't really say if it's working or not”
Common questions
- Is no bute for horses profitable to sell on Amazon United Kingdom?
- The niche generates £82K/yr across 9 tracked products. 90-day search growth is +8.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the no bute for horses niche?
- 7 brands and 17 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in no bute for horses?
- Top complaints mined from reviews: Functionality-Overall. The return rate is 0.1%.
- What does it cost to enter the no bute for horses niche?
- Listings span £13.53–£66.48; the average listing price is £28.04 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.