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No Bute for Horses

Maybe

Buyers convert on 19.8% of searches. But the top 5 products take 88% of clicks, so No Bute for Horses is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£82K/yr15K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
88%top-5 click share · 7 brands · 17 sellers

Flapen Score

No Bute for Horses against its category

The dotted line is the Pet Supplies average. Past it, No Bute for Horses is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The No Bute for Horses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for No Bute for Horses 15K times last year and spent an estimated £82K. The top 5 brands take 91% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

19.8% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
19.8%
Market size, estimated
£82Ka year
Top search term
no bute for horses8K searches a year

02 · Price

A sale here is worth £28.04.

Listings sell for £28.04 on average, from £13.53 to £66.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £28.04 that is £7K to £14K a year per listing.

Average price
£28.04inside the $15 to $100 sweet spot
Price range
£13.53–£66.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Horses. It carries 88 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#109in Horses
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
88per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top No Bute for Horses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£49K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

17

Top-5 brand share

91%

Top 20: 97%

Top-5 click share

88%

Top 20: 100%

Open market

6%

  • The Animal Health Co Ltd49%
  • Animal Health30%
  • pet wiz5%
  • Other4%
  • --3%
  • Gold Label3%
  • Open — no brand owns it (1 brand, 6%)

Demand

No Bute for Horses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '26JanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top No Bute for Horses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • no bute for horses8K/yr
  • no bute4K/yr
  • bute for horses3K/yr

Reviews and returns

What reviews say buyers love and hate about No Bute for Horses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall100%+1.23

Have only just started using this on my horse with intermittent lameness so can't really say if it's working or not

Love

Value For Money25%+1.23

Great cheaper alternative to other brands

Adhesion/Stickiness25%−0.12

absolutely stick with it

Taste-Overall25%+1.23

Horses really like the taste/Smell

Quality-Overall25%+1.23

Good quality

FAQ

Common No Bute for Horses questions

Answered from the same tracked data.