Nervous Dog Lead

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

5.1%

Market size, estimated

£73Ka year

Peak month

August2.1× the quietest month

Top search term

nervous dog lead sleeve36K searches a year

Listings sell for £10.36 on average, from £5.68 to £15.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.36 that is £1K to £3K a year per listing.

Average price

£10.36under the $15 to $100 sweet spot

Price range

£5.68–£15.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #164 within Collars, Harnesses & Leads. It carries 536 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

93%

Out of stock, average day

3.4%

Average rank

#164in Collars, Harnesses & Leads

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

536per listing

Listings tracked

28

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months