Nerf Dog
FailThe top 5 brands take 100% of clicks, so Nerf Dog is a Fail.
- Flapen Score
- 46 / 100Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 5046
- Market size
- £46K/yr115K searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 43%top-5 click share · 5 brands · 73 sellers
Flapen Score
Nerf Dog against its category
The dotted line is the Pet Supplies average. Past it, Nerf Dog is stronger. Inside it, weaker.
Market
The Nerf Dog market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nerf Dog 115K times last year and spent an estimated £46K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £46Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- nerf dog ball19K searches a year
02 · Price
A sale here is worth £11.86.
Listings sell for £11.86 on average, from £4.88 to £27.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.86 that is £0 to £1K a year per listing.
- Average price
- £11.86under the $15 to $100 sweet spot
- Price range
- £4.88–£27.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
14% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #460 within Toys. It carries 5,715 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 79%
- Out of stock, average day
- 14.7%
- Average rank
- #460in Toys
- Average rating
- 4.01 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,715per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Nerf Dog products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nerf Dog Compact Ball Blaster Gift Set Includes 2.5-Inch Non-Squeaker Tennis Balls Light Blue/Orange/Gray (2-Pack)
- Price
- £19.39
- Rating
- 3.2/5
- Reviews
- 49
- Age
- 1y ago

Nerf Dog 12in Blaster w/o Ball Clip 3 2in Squeak Tennis Balls - Opaque Blue/Orange/Gray and Orange and Blue and Green
- Price
- £22.07
- Rating
- 4.1/5
- Reviews
- 624
- Age
- 2y ago

Nerf Dog Small Size Tennis Ball Blaster Gift Set with 3 Balls Great for Fetch Hands-Free Reload Launches up to 50 ft Single Unit Includes 3 Nerf Balls
- Price
- £23.30
- Rating
- 3.7/5
- Reviews
- 751
- Age
- 3y ago

Nerf Dog Sonic Ball Dog Toys Lightweight Durable and Water Resistant 2.5 Inches For Small/Medium/Large Breeds Two Pack Green and Orange
- Price
- £8.70
- Rating
- 4.5/5
- Reviews
- 711
- Age
- 5y ago

Chuckit! Ultra Ball Durable Rubber Dog Toy Medium 6.5 cm (2-Pack)
- Price
- £7.02
- Rating
- 4.7/5
- Reviews
- 132,634
- Age
- 17y ago
Trending
90-day click momentum
MOVEMATE Tennis-Trainer Set with Wilson Tennis Ball | Innovative ball game for outdoors in the garden in the park for children & adults | Incl. transport bag & exercise videos
- Price
- £21.38
- Rating
- 3.8/5
- Reviews
- 2,482
- Age
- 6y ago

Nerf Dog TPR Spike Ball with Loud Squeaker 2.7-Inch Durable Fetch Toy for Dogs Orange/Blue
- Price
- £6.50
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

Nerf Dog 4in TPR EXO Squeak Ball - Blue/Orange
- Price
- £8.93
- Rating
- 4.4/5
- Reviews
- 407
- Age
- 5y ago

Nerf Dog Compact Ball Blaster Gift Set Includes 2.5-Inch Non-Squeaker Tennis Balls Light Blue/Orange/Gray (2-Pack)
- Price
- £19.39
- Rating
- 3.2/5
- Reviews
- 49
- Age
- 1y ago

Nerf Dog Sonic Ball Dog Toys Lightweight Durable and Water Resistant 2.5 Inches For Small/Medium/Large Breeds Two Pack Green and Orange
- Price
- £8.70
- Rating
- 4.5/5
- Reviews
- 711
- Age
- 5y ago
Newest
by launch date
Nerf Dog Compact Ball Blaster Gift Set Includes 2.5-Inch Non-Squeaker Tennis Balls Light Blue/Orange/Gray (2-Pack)
- Price
- £19.39
- Rating
- 3.2/5
- Reviews
- 49
- Age
- 1y ago

Nerf Dog Launching Duck with Crinkle Wings 16.5-Inch Ultraplush Interactive Toy for Dogs Green/Light Blue
- Price
- £10.27
- Rating
- 3.7/5
- Reviews
- 72
- Age
- 1y ago

Nerf Dog X-Weave Soccer Ball with Squeaker 5-Inch Durable Fetch Toy for Dogs Orange/Blue
- Price
- £14.75
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 1y ago

Nerf Dog Super Bounce Rubber Ball 3.8-Inch High-Visibility Durable Fetch Toy for Dogs Pink/Blue/Green/Orange/Yellow
- Price
- £6.53
- Rating
- 2.7/5
- Reviews
- 34
- Age
- 1y ago

Nerf Dog TPR Spike Ball with Loud Squeaker 2.7-Inch Durable Fetch Toy for Dogs Orange/Blue
- Price
- £6.50
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
73
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 90%
Open market
0%
- Nerf Dog54%
- Nerf33%
- Chuckit!6%
- MOVEMATE4%
- #winning3%
Demand
Nerf Dog search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4×
Search terms
Top Nerf Dog search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nerf dog ball19K/yr
- nerf dog toy29K/yr
- nerf dog20K/yr
- nerf balls for dogs9K/yr
- nerf dog ball launcher10K/yr
- nerf dog toys14K/yr
- dog ball launcher gun4K/yr
- nerf dog balls2K/yr
- tennis ball gun3K/yr
- dog ball gun3K/yr
Reviews and returns
What reviews say buyers love and hate about Nerf Dog
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after a few weeks
Didn't last
Fell apart
But the quality has definitely got cheap
the cheapest build quality Ive ever seen
Bad quality
They're a little expensive for what they are
I just think the price is too much still though
This was a total waste of money
false advertisement
Inaccurate description
Not what it says on the box
Pretty Tough
Hard wearing
supposed to be tough
Love
My dog really enjoyed this
Dog loves it
my dog is super happy with them
It's durable and very easy to clean
Good durability
Brilliant durable toy
Keeps your dog entertained and engaged
Great toy
Fun for dog's
the build quality is top-notch
Excellent product
Quality ball
Worth the money
Great value
Good value
Return
0.5% Return rate 54% Fixable by listing
Broke after a few weeks
Didn't last
Fell apart
But the quality has definitely got cheap
the cheapest build quality Ive ever seen
Bad quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nerf Dog questions
Answered from the same tracked data.









