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Nerf Dog

Fail

The top 5 brands take 100% of clicks, so Nerf Dog is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£46K/yr115K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
43%top-5 click share · 5 brands · 73 sellers

Flapen Score

Nerf Dog against its category

The dotted line is the Pet Supplies average. Past it, Nerf Dog is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nerf Dog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nerf Dog 115K times last year and spent an estimated £46K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
3.4%
Market size, estimated
£46Ka year
Peak month
December2.4× the quietest month
Top search term
nerf dog ball19K searches a year

02 · Price

A sale here is worth £11.86.

Listings sell for £11.86 on average, from £4.88 to £27.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.86 that is £0 to £1K a year per listing.

Average price
£11.86under the $15 to $100 sweet spot
Price range
£4.88–£27.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #460 within Toys. It carries 5,715 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
79%
Out of stock, average day
14.7%
Average rank
#460in Toys
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,715per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Nerf Dog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

0%

  • Nerf Dog54%
  • Nerf33%
  • Chuckit!6%
  • MOVEMATE4%
  • #winning3%

Demand

Nerf Dog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Nerf Dog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nerf dog ball19K/yr
  • nerf dog toy29K/yr
  • nerf dog20K/yr
  • nerf balls for dogs9K/yr
  • nerf dog ball launcher10K/yr
  • nerf dog toys14K/yr
  • dog ball launcher gun4K/yr
  • nerf dog balls2K/yr
  • tennis ball gun3K/yr
  • dog ball gun3K/yr

Reviews and returns

What reviews say buyers love and hate about Nerf Dog

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability33%−0.16

Broke after a few weeks

Didn't last

Fell apart

Quality-Overall14%−0.07

But the quality has definitely got cheap

the cheapest build quality Ive ever seen

Bad quality

Value For Money6%+0.48

They're a little expensive for what they are

I just think the price is too much still though

This was a total waste of money

Advertised Vs Actual Product4%−0.02

false advertisement

Inaccurate description

Not what it says on the box

Hard Feel4%+0.12

Pretty Tough

Hard wearing

supposed to be tough

Love

Pet Friendly23%

My dog really enjoyed this

Dog loves it

my dog is super happy with them

Durability17%−0.16

It's durable and very easy to clean

Good durability

Brilliant durable toy

Fun/Entertainment Experience13%+0.55

Keeps your dog entertained and engaged

Great toy

Fun for dog's

Quality-Overall9%−0.07

the build quality is top-notch

Excellent product

Quality ball

Value For Money7%+0.48

Worth the money

Great value

Good value

Return

0.5% Return rate 54% Fixable by listing

Size-Overall43%▇█▆▅▆▇
Functionality-Overall11%█▆▅▆▆▃
Durability9%█▄▃▅▄▄

Broke after a few weeks

Didn't last

Fell apart

Quality-Overall7%▁▆█▇█▇

But the quality has definitely got cheap

the cheapest build quality Ive ever seen

Bad quality

Defective Material/Parts6%▁▃▄█▆▅

FAQ

Common Nerf Dog questions

Answered from the same tracked data.