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Natures Menu Dog Treats

Fail

The top 5 brands take 95% of clicks, so Natures Menu Dog Treats is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£121K/yr52K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
71%top-5 click share · 4 brands · 44 sellers

Flapen Score

Natures Menu Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Natures Menu Dog Treats is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Natures Menu Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Natures Menu Dog Treats 52K times last year and spent an estimated £121K. The top 5 brands take 95% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

15.9% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
15.9%
Market size, estimated
£121Ka year
Peak month
August3.5× the quietest month
Top search term
natures menu dog treats42K searches a year

02 · Price

A sale here is worth £14.65.

Listings sell for £14.65 on average, from £7.73 to £20.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.65 that is £4K to £7K a year per listing.

Average price
£14.65under the $15 to $100 sweet spot
Price range
£7.73–£20.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #402 within Treats. It carries 103 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#402in Treats
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
103per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Natures Menu Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

44

Top-5 brand share

95%

Top 20: 95%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Natures Menu63%
  • WUNDAPETS17%
  • Baboo Store Ltd12%
  • --5%
  • MUDZSAL3%
  • Open — no brand owns it (0%)

Demand

Natures Menu Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.5×

Search terms

Top Natures Menu Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • natures menu dog treats42K/yr
  • natures menu treats4K/yr
  • natures menu puppy treats4K/yr
  • natures menu meaty treats2K/yr

Reviews and returns

What reviews say buyers love and hate about Natures Menu Dog Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.09

These may look expensive

£25 wasted

they weren't cheep at £2 for 50g

Size-Overall11%−0.03

Very loose poo

Ingredients-Overall11%−0.05

Read new ingredients

Smell11%−0.06

have a horrendous smell about them as well as white stuff on them which is unusual

They smell as if theyre off

Durability6%

Easy to break apart for small dogs

Love

Pet Friendly52%

Dog thoroughly enjoys them

Great dog treat

Dog loves it

Value For Money11%−0.09

Really good value

Decent value buy

Great Value for the money

Taste-Overall10%0.00

My dogs absolute favourite treats

Tasty treats

Healthy tasty dog treats

Quality-Overall9%+0.46

Good quality food repeat buy

Excellent quality product

Very good product

Ingredients-Overall5%−0.05

Clean ingredients and her having allergies, never has had an upset tummy or skin issues from them

Great quality and ingredients

Great Ingredients and very helpful to have on hand

FAQ

Common Natures Menu Dog Treats questions

Answered from the same tracked data.