Natures Menu Dog Treats
FailThe top 5 brands take 95% of clicks, so Natures Menu Dog Treats is a Fail.
- Flapen Score
- 44 / 100Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 5044
- Market size
- £121K/yr52K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 71%top-5 click share · 4 brands · 44 sellers
Flapen Score
Natures Menu Dog Treats against its category
The dotted line is the Pet Supplies average. Past it, Natures Menu Dog Treats is stronger. Inside it, weaker.
Market
The Natures Menu Dog Treats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Natures Menu Dog Treats 52K times last year and spent an estimated £121K. The top 5 brands take 95% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 44 out of 100, a Fail.
01 · Demand
15.9% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 15.9%
- Market size, estimated
- £121Ka year
- Peak month
- August3.5× the quietest month
- Top search term
- natures menu dog treats42K searches a year
02 · Price
A sale here is worth £14.65.
Listings sell for £14.65 on average, from £7.73 to £20.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.65 that is £4K to £7K a year per listing.
- Average price
- £14.65under the $15 to $100 sweet spot
- Price range
- £7.73–£20.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #402 within Treats. It carries 103 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #402in Treats
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 103per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Natures Menu Dog Treats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Natures Menu Meaty Treats for Adult Dogs with Beef - 12 x 50g
- Price
- £16.06
- Rating
- 4.7/5
- Reviews
- 143
- Age
- 1y ago

Natures Menu Meaty Treats for Adult Dogs with Chicken - 12 x 50g
- Price
- £16.16
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 1y ago

Natures Menu Original Mixed variety Real Meaty Dog Treats 50g Box Of 12 (3 Flavours)
- Price
- £18.78
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago

WUNDAPETS 3 PACK NATURES MENU ORIGINAL REAL MEATY TREATS MIXED VARIETY DOG PUPPY TREATS 50G
- Price
- £8.30
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 1y ago

NATURES MENU ORIGINAL MIXED VARIETY REAL MEATY TREATS DOG PUPPY TREATS 50G - CASE OF 12 (3 FLAVOURS)
- Price
- £20.41
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 2y ago
Trending
90-day click momentum
Natures Menu Multi-Pack Freeze-Dried Meat Bites (12 x 15g) Chicken Beef Lamb & Turkey
- Price
- £11.74
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Country Hunter Natures Menu Natures Menu Superfood Selection Pouches for Dogs (12x 150 g)
- Price
- £11.05
- Rating
- 4.5/5
- Reviews
- 842
- Age
- 10y ago

Natures Menu Meaty Treats for Adult Dogs with Chicken - 12 x 50g
- Price
- £16.16
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 1y ago

3 x Natures Menu Real Meaty Treats with Beef Chicken Chicken and lamb 50g
- Price
- £7.73
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago

Natures Menu Raw Freeze Dried Treats - Chicken - 20 x 15g
- Price
- £14.66
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 1y ago
Newest
by launch date
Natures Menu Multi-Pack Freeze-Dried Meat Bites (12 x 15g) Chicken Beef Lamb & Turkey
- Price
- £11.74
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Natures Menu Meaty Treats for Adult Dogs with Beef - 12 x 50g
- Price
- £16.06
- Rating
- 4.7/5
- Reviews
- 143
- Age
- 1y ago

Natures Menu Meaty Treats for Adult Dogs with Chicken - 12 x 50g
- Price
- £16.16
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 1y ago

Natures Menu Meaty Treats for Puppy Dogs with Chicken - 12 x 50g
- Price
- £16.64
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 1y ago

Natures Menu Raw Freeze Dried Treats - Chicken - 20 x 15g
- Price
- £14.66
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
44
Top-5 brand share
95%
Top 20: 95%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Natures Menu63%
- WUNDAPETS17%
- Baboo Store Ltd12%
- --5%
- MUDZSAL3%
- Open — no brand owns it (0%)
Demand
Natures Menu Dog Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.5×
Search terms
Top Natures Menu Dog Treats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- natures menu dog treats42K/yr
- natures menu treats4K/yr
- natures menu puppy treats4K/yr
- natures menu meaty treats2K/yr
Reviews and returns
What reviews say buyers love and hate about Natures Menu Dog Treats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
These may look expensive
£25 wasted
they weren't cheep at £2 for 50g
Very loose poo
Read new ingredients
have a horrendous smell about them as well as white stuff on them which is unusual
They smell as if theyre off
Easy to break apart for small dogs
Love
Dog thoroughly enjoys them
Great dog treat
Dog loves it
Really good value
Decent value buy
Great Value for the money
My dogs absolute favourite treats
Tasty treats
Healthy tasty dog treats
Good quality food repeat buy
Excellent quality product
Very good product
Clean ingredients and her having allergies, never has had an upset tummy or skin issues from them
Great quality and ingredients
Great Ingredients and very helpful to have on hand
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Natures Menu Dog Treats questions
Answered from the same tracked data.









