How competitive is the Natures Menu Dog Treats niche on Amazon United Kingdom?

4 brands and 44 sellers compete in Natures Menu Dog Treats on Amazon United Kingdom. The top 5 Natures Menu Dog Treats products take 71% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Natures Menu Dog Treats?

Natures Menu Dog Treats buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Ingredients-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Natures Menu Dog Treats niche?

Natures Menu Dog Treats sells for £14.65 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.73–£20.41. The average incumbent carries 103 reviews — the moat a new listing must climb.

Natures Menu Dog Treats

brand-locked demand (top 5 brands take 95% of clicks) — Natures Menu Dog Treats doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Natures Menu Dog Treats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Natures Menu Dog Treats is a £121K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Skip it — 44/100.

Natures Menu Dog Treats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.0% over the last 90 days and 15.9% of searches end in a purchase.

£121K

revenue / yr

Units sold / yr8K

Search volume / yr-12.0%52K

Conversion rate15.9%

Avg price£14.65

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers4 · 44

Top-5 product click share71%

Open market5%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Top Natures Menu Dog Treats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Natures Menu Meaty Treats for Adult Dogs with Beef - 12 x 50g

Price: £16.06
Rating: 4.7/5
Reviews: 143
Age: 1y ago

Natures Menu Meaty Treats for Adult Dogs with Chicken - 12 x 50g

Price: £16.16
Rating: 4.9/5
Reviews: 33
Age: 1y ago

Natures Menu Original Mixed variety Real Meaty Dog Treats 50g Box Of 12 (3 Flavours)

Price: £18.78
Rating: 4.7/5
Reviews: 50
Age: 1y ago

WUNDAPETS 3 PACK NATURES MENU ORIGINAL REAL MEATY TREATS MIXED VARIETY DOG PUPPY TREATS 50G

Price: £8.30
Rating: 4.5/5
Reviews: 16
Age: 1y ago

NATURES MENU ORIGINAL MIXED VARIETY REAL MEATY TREATS DOG PUPPY TREATS 50G - CASE OF 12 (3 FLAVOURS)

Price: £20.41
Rating: 4.5/5
Reviews: 36
Age: 2y ago

Newest

by launch date

Natures Menu Multi-Pack Freeze-Dried Meat Bites (12 x 15g) Chicken Beef Lamb & Turkey

Price: £11.74
Rating: 5.0/5
Reviews: 2
Age: 10mo ago

Natures Menu Meaty Treats for Adult Dogs with Beef - 12 x 50g

Price: £16.06
Rating: 4.7/5
Reviews: 143
Age: 1y ago

Natures Menu Meaty Treats for Adult Dogs with Chicken - 12 x 50g

Price: £16.16
Rating: 4.9/5
Reviews: 33
Age: 1y ago

Natures Menu Meaty Treats for Puppy Dogs with Chicken - 12 x 50g

Price: £16.64
Rating: 4.7/5
Reviews: 34
Age: 1y ago

Natures Menu Raw Freeze Dried Treats - Chicken - 20 x 15g

Price: £14.66
Rating: 4.7/5
Reviews: 43
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

95%

Top 20: 95%

Top-5 click share

71%

Top 20: 100%

Open market

Natures Menu63%
WUNDAPETS17%
Baboo Store Ltd12%
--5%
MUDZSAL3%
Open — no brand owns it (0%)

Natures Menu Dog Treats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR15.9%Products14Brands4Top 5 Brands95%OOS Rate0.0%Rating4.7★Reviews103Avg BSR#402

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.5×

Top Natures Menu Dog Treats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

natures menu dog treats42K/yr -14.9%11.6% conv.
natures menu treats4K/yr -1.4%11.0% conv.
natures menu puppy treats4K/yr -1.7%10.0% conv.
natures menu meaty treats2K/yr -0.3%17.0% conv.

What reviews say buyers love and hate about Natures Menu Dog Treats

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Pet Friendly52%

“Dog thoroughly enjoys them”

Value For Money11%

“Really good value”

Taste-Overall10%

“My dogs absolute favourite treats”

Quality-Overall9%

“Good quality food repeat buy”

Ingredients-Overall5%

“Clean ingredients and her having allergies, never has had an upset tummy or skin issues from them”

What buyers complain about

89% of reviews

Value For Money50%

“These may look expensive”

Size-Overall11%

“Very loose poo”

Ingredients-Overall11%

“Read new ingredients”

Smell11%

“have a horrendous smell about them as well as white stuff on them which is unusual”

Durability6%

“Easy to break apart for small dogs”

Common Natures Menu Dog Treats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Natures Menu Dog Treats 44/100 on Amazon United Kingdom — Skip it. The niche generates £121K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -12.0% over the last 90 days.