natures menu dog treats
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Review moat
Great103.14avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.65avg listing price — sweet spot $15–$100
Price range
Okay£7.73–£20.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£121K£121K/yr · 52K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, natures menu dog treats is a £121K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
natures menu dog treats market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £88K–£117K
- units × avg price
- Conversion rate
- 15.9%
- Avg BSR
- #402
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
44
Top-5 brand share
95%
Top 20: 95%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Natures Menu63%
- WUNDAPETS17%
- Baboo Store Ltd12%
- --5%
- MUDZSAL3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -12.0% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.5×
Top natures menu dog treats search terms
- natures menu dog treats42K/yr
- natures menu treats4K/yr
- natures menu puppy treats4K/yr
- natures menu meaty treats2K/yr
Top natures menu dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Menu Meaty Treats for Adult Dogs with Beef - 12 x 50g
Natures Menu£16.064.7★143 rev
Natures Menu Meaty Treats for Adult Dogs with Chicken - 12 x 50g
Natures Menu£16.164.9★33 rev
Natures Menu Original Mixed variety Real Meaty Dog Treats 50g Box Of 12 (3 Flavours)
Baboo Store Ltd£18.784.7★50 rev
WUNDAPETS 3 PACK NATURES MENU ORIGINAL REAL MEATY TREATS MIXED VARIETY DOG PUPPY TREATS 50G
WUNDAPETS£8.304.5★16 rev
NATURES MENU ORIGINAL MIXED VARIETY REAL MEATY TREATS DOG PUPPY TREATS 50G - CASE OF 12 (3 FLAVOURS)
WUNDAPETS£20.414.5★36 rev
Newest
by launch date
Natures Menu Multi-Pack Freeze-Dried Meat Bites (12 x 15g) Chicken Beef Lamb & Turkey
MUDZSAL£11.742 rev
Natures Menu Meaty Treats for Adult Dogs with Beef - 12 x 50g
Natures Menu£16.06143 rev
Natures Menu Meaty Treats for Adult Dogs with Chicken - 12 x 50g
Natures Menu£16.1633 rev
Natures Menu Meaty Treats for Puppy Dogs with Chicken - 12 x 50g
Natures Menu£16.6434 rev
Natures Menu Raw Freeze Dried Treats - Chicken - 20 x 15g
Natures Menu£14.6643 rev
Trending
90-day click momentumNatures Menu Multi-Pack Freeze-Dried Meat Bites (12 x 15g) Chicken Beef Lamb & Turkey
MUDZSAL£11.745.0★
Country Hunter Natures Menu Natures Menu Superfood Selection Pouches for Dogs (12x 150 g)
Natures Menu£11.054.5★
Natures Menu Meaty Treats for Adult Dogs with Chicken - 12 x 50g
Natures Menu£16.164.9★
3 x Natures Menu Real Meaty Treats with Beef Chicken Chicken and lamb 50g
Baboo Store Ltd£7.734.8★
Natures Menu Raw Freeze Dried Treats - Chicken - 20 x 15g
Natures Menu£14.664.7★
What buyers say about natures menu dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Dog thoroughly enjoys them”
“Really good value”
“My dogs absolute favourite treats”
“Good quality food repeat buy”
“Clean ingredients and her having allergies, never has had an upset tummy or skin issues from them”
“so they last longer”
“Happy pooches”
“Product as described”
“Easy to chew”
“Arrived quickly 3 flavours”
What buyers complain about
“These may look expensive”
“Very loose poo”
“Read new ingredients”
“have a horrendous smell about them as well as white stuff on them which is unusual”
“Easy to break apart for small dogs”
Common questions
- Is natures menu dog treats profitable to sell on Amazon United Kingdom?
- The niche generates £121K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the natures menu dog treats niche?
- 4 brands and 44 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in natures menu dog treats?
- Top complaints mined from reviews: Value For Money, Size-Overall, Ingredients-Overall. The return rate is 0.0%.
- When does demand for natures menu dog treats peak?
- Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 3.5× the quietest.
- What does it cost to enter the natures menu dog treats niche?
- Listings span £7.73–£20.41; the average listing price is £14.65 (sweet spot $15–$100). The average incumbent carries 103 reviews — the moat a new listing must climb.