Nature Diet Dog Food
FailThe top 5 brands take 100% of clicks, so Nature Diet Dog Food is a Fail.
- Flapen Score
- 48 / 100Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 5048
- Market size
- £135K/yr47K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 75%top-5 click share · 1 brands · 44 sellers
Flapen Score
Nature Diet Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Nature Diet Dog Food is stronger. Inside it, weaker.
Market
The Nature Diet Dog Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nature Diet Dog Food 47K times last year and spent an estimated £135K. One brand takes every click. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 16.7%
- Market size, estimated
- £135Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- naturediet wet dog food14K searches a year
02 · Price
A sale here is worth £17.29.
Listings sell for £17.29 on average, from £16.22 to £18.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £17.29 that is £9K to £13K a year per listing.
- Average price
- £17.29inside the $15 to $100 sweet spot
- Price range
- £16.22–£18.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £9K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Food. It carries 618 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Food
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 618per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Nature Diet Dog Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NATUREDIET Feel Good Selection Pack Complete Wet Food 390g (Pack of 16) Packaging may vary
- Price
- £16.22
- Rating
- 4.4/5
- Reviews
- 1,871
- Age
- 6y ago

Naturediet - Feel Good Wet Dog Food Natural and Nutritionally Balanced Chicken 390g (Pack of 18)
- Price
- £16.89
- Rating
- 4.6/5
- Reviews
- 1,059
- Age
- 18y ago

Naturediet - Feel Good Wet Dog Food Natural and Nutritionally Balanced Senior-Lite 390g (Pack of 18)
- Price
- £16.43
- Rating
- 4.5/5
- Reviews
- 675
- Age
- 16y ago

Naturediet - Feel Good Wet Dog Food Natural and Nutritionally Balanced Grain Free Lamb 390g (Pack of 18)
- Price
- £18.03
- Rating
- 4.4/5
- Reviews
- 393
- Age
- 9y ago

Naturediet - Feel Good Wet Dog Food Natural and Nutritionally Balanced Turkey & Chicken 390g (Pack of 18)
- Price
- £16.73
- Rating
- 4.5/5
- Reviews
- 463
- Age
- 8y ago
Trending
estimated 90-day click momentum
Naturediet - Feel Good Wet Dog Food Natural and Nutritionally Balanced Salmon 390g (Pack of 18)
- Price
- £17.29
- Rating
- 4.6/5
- Reviews
- 282
- Age
- 14y ago

Naturediet - Feel Good Wet Dog Food Natural and Nutritionally Balanced Grain Free Lamb 390g (Pack of 18)
- Price
- £18.03
- Rating
- 4.4/5
- Reviews
- 393
- Age
- 9y ago

Naturediet - Feel Good Wet Dog Food Natural and Nutritionally Balanced Grain Free Salmon 390g (Pack of 18)
- Price
- £18.12
- Rating
- 4.3/5
- Reviews
- 289
- Age
- 9y ago

Naturediet - Feel Good Wet Dog Food Natural and Nutritionally Balanced Chicken 390g (Pack of 18)
- Price
- £16.89
- Rating
- 4.6/5
- Reviews
- 1,059
- Age
- 18y ago

NATUREDIET Feel Good Selection Pack Complete Wet Food 390g (Pack of 16) Packaging may vary
- Price
- £16.22
- Rating
- 4.4/5
- Reviews
- 1,871
- Age
- 6y ago
Newest
by launch date
NATUREDIET Feel Good Selection Pack Complete Wet Food 390g (Pack of 16) Packaging may vary
- Price
- £16.22
- Rating
- 4.4/5
- Reviews
- 1,871
- Age
- 6y ago

Naturediet - Purely Complete Wet Food Lamb 390g (Pack of 18)
- Price
- £18.79
- Rating
- 4.1/5
- Reviews
- 224
- Age
- 7y ago

Naturediet - Feel Good Wet Dog Food Natural and Nutritionally Balanced Turkey & Chicken 390g (Pack of 18)
- Price
- £16.73
- Rating
- 4.5/5
- Reviews
- 463
- Age
- 8y ago

Naturediet - Feel Good Wet Dog Food Natural and Nutritionally Balanced Grain Free Salmon 390g (Pack of 18)
- Price
- £18.12
- Rating
- 4.3/5
- Reviews
- 289
- Age
- 9y ago

Naturediet - Feel Good Wet Dog Food Natural and Nutritionally Balanced Grain Free Chicken 390g (Pack of 18)
- Price
- £18.09
- Rating
- 4.5/5
- Reviews
- 493
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
44
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Naturediet100%
Demand
Nature Diet Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Search terms
Top Nature Diet Dog Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- naturediet wet dog food14K/yr
- nature diet wet dog food14K/yr
- naturediet7K/yr
- nature diet5K/yr
- natures diet wet dog food4K/yr
- nature diet dog food2K/yr
Reviews and returns
What reviews say buyers love and hate about Nature Diet Dog Food
We read the reviews and the return reasons for every product selling here.
“The tray I have just opened has an awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nature Diet Dog Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









