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Nature Diet Dog Food

Fail

The top 5 brands take 100% of clicks, so Nature Diet Dog Food is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£135K/yr47K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
75%top-5 click share · 1 brands · 44 sellers

Flapen Score

Nature Diet Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Nature Diet Dog Food is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nature Diet Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nature Diet Dog Food 47K times last year and spent an estimated £135K. One brand takes every click. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
16.7%
Market size, estimated
£135Ka year
Peak month
August2.0× the quietest month
Top search term
naturediet wet dog food14K searches a year

02 · Price

A sale here is worth £17.29.

Listings sell for £17.29 on average, from £16.22 to £18.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £17.29 that is £9K to £13K a year per listing.

Average price
£17.29inside the $15 to $100 sweet spot
Price range
£16.22–£18.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Food. It carries 618 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Food
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
618per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Nature Diet Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Naturediet100%

Demand

Nature Diet Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Nature Diet Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • naturediet wet dog food14K/yr
  • nature diet wet dog food14K/yr
  • naturediet7K/yr
  • nature diet5K/yr
  • natures diet wet dog food4K/yr
  • nature diet dog food2K/yr

Reviews and returns

What reviews say buyers love and hate about Nature Diet Dog Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell45%−0.39

The tray I have just opened has an awful smell

Smells terrible

The smell of this dog food is very strange

Allergies9%+0.13

Our dog has allergies

1 of them has a slightly sensitive stomach and seasonal allergies

I have found it very difficult to find an affordable wet food option for our girl who has allergies

Stale/Rotten/Spoiled4%−0.04

Rancid

save deliveries have smelt disgusting

Texture/Consistency-Overall4%

I dont think he likes the dense, pâté-like texture

The contents are a bit sloppy like a soupy texture which isnt great

Quality-Overall3%+0.43

This is no good to me I need to know Im getting a consistent quality every time I buy for my dogs

Quality can be hit and miss

Love

Pet Friendly39%

Dogs enjoy it

Happy dog

Dog loves it

Quality-Overall10%+0.43

nice variety, high meat & veg content

Good quality dog food

Quality is good

Taste-Overall9%+0.40

Good dog food

My dog likes the taste of these

taste

Value For Money6%+0.26

its cheaper on Amazon

Value for money

Good value,reasonable price

Ingredients-Overall6%−0.01

the ingredients seem decent enough

good ingredients

it has great ingredients

FAQ

Common Nature Diet Dog Food questions

Answered from the same tracked data.